bsbra - book fair marketing webinar slides

China:

A market YOU can’t afford to

overlook…

Ask Yourself “Why China? Why Now?”

{ Best Selling Books Rights Agency Presents }

www.BestSellingBooksRightsAgency.com

Webinar Details:Date: 08/06/2013Start Time: 2:00 pm (EST)

End Time: 3:00 pm (EST)*Live optional Q&A to be held after show.

China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency1

Who We Are & Why Are We Qualified to

Talk About China?

Kait Neese

Director

Best Selling Books Rights Agency

www.BestSellingBooksRightsAgency.com

Contact Information:

@KaitNeese

Patrick Morgan

Campaign Manager/Publicist

Author Marketing Ideas

www.AuthorMarketingIdeas.com

Contact Information:

@Patrick_AMI

Speaker: Host:

China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 2

http://www.bestsellingbooksrightsagency.com/

http://www.authormarketingideas.com/

Agenda We Will Cover:

Why China?

Understanding China’s Publishing

Channels

Entry Options for Authors and Publishers

Digital Marketing Strategies

China: 4 Opportunities for Authors and

Publishers

China: What’s Allowed & What Isn’t

China: Market Trends

China: Enhance Your Odds


Why China? Why Now?

Size

Focus on English Content

Past first mover advantage stage but

market still not yet saturated


Understanding China’s Publishing Channels:

B2C

B2B

B2G


3 Main Categories:

Entry Options for Authors & Publishers:

Book Fairs

-Beijing International Book Fair (Aug/Sep)

-Children’s Copyright Book Fair (Nov)

Agents & Distribution Providers

Direct (Publishers Only)


Where to Start?

Digital Marketing Strategies

Meta-Data

- Optimized

- English/Chinese

Social Media Marketing

-USA

-China

“Search-ability” & “Discoverability”

- Be Online Everywhere


China: Opportunity #1

Do: Get Online

China is hungry for ALL content – AS IS

Get your book listed on all major e-

commerce sites

But first you must get your book approved

for import by properly licensed agencies



Get Translated

Traditional Rights Deal (Translations)- Follows Traditional Publishing Model- Give up your copyrights- Buying Publisher handles all costs

Follow the self-publishing model- Find a US/Western Translation Agency- Cover all costs yourself- Self Publish on a reputable self-publishing platform that also provides international distribution options for Chinese content

At a minimum TRANSLATE your meta-data



English Re-Print Rights

Provides fulfillment for physical/wholesale

orders placed by Chinese bookstores

Chinese (Buying) Publisher acquires

copyrights for that title in territory and

assumes all production, design and

distribution costs

Use “deal” as marketing leverage for your

efforts in your local market.

- Trend Alert: Globalization of Self-

Publishing



Also Consider Asia & Surrounding Markets

Look at the rest of Asia as the “Gateway

into China”

Having a presence in other Asian markets

helps your odds in China for attracting

interest

- Shows Potential

- Reduced Risks

Look For:

- E-Commerce Platforms

- Translation Deals

- Institutions & Libraries

Other Markets to Consider:

- Japan (*Most open to Self-Publishing)

- Taiwan

- Honk Kong

- Malaysia

- South Korea

- Macau

- Singapore


China:

What’s Allowed & What Isn’t

China Do Not Import List

- Keywords

- Example: Political Criticism of China

- Example: Virgin

The Great Firewall


China:

Trends to Keep in Mind

Growing Digital Market

Localization

- Google is not China’s friend

- Understanding their culture

- Doing your research

Genres

- Children’s

- Business

- Self Help

- Historical Non-Fiction

- STM (*Science Techinical Medical)


China:

Enhance Your Odds

Meta-Data

- Optimized

- Chinese/English

Quality Reviews

- 0 Reviews = Kiss of Death

- Even for newly released titles

Be “Just Like” a bestseller (even if you

aren’t) that the Chinese can associate

with to get a frame of mind

Visit a book fair: BIBF & CCBF

Awards (*Including runner ups)

Have a Digital Footprint

Then use your Digital Footprint on social

networks both in the US and in China

- Ex. Author Video Trailers

- YOUTUBE = YOUKU

- YouTube has been blocked in China for

nearly two years.


Let’s Discuss Your China Strategy…

LIVE Q&A up next (3:00 – 3:30 pm EST)

On Demand Version – Will Email Shortly

THANKS FOR

ATTENDING!!!

If you would like to discuss your “get into

China” plan feel free to get in touch with

our Speaker, Ms. Kait Neese after the

show:

Kait Neese

Email: [email protected]

Twitter: @KaitNeese


mailto:[email protected]

bsbra - book fair marketing webinar slides

Education

b2cb2bb2g china

odds china

market trendschina

metadata china

licensed agencies china

uswestern translation

kait neese director

selfpublishing model