bryn jenkins coo four j’s development tools the holy grail mexico city 23rd october 2003

Bryn JenkinsCOO

Four J’s Development ToolsThe Holy Grail

Mexico City23rd October 2003

Four J’s Development Tools Ltd. © 2003

• Who are we?

• The Holy Grail

• Genero & Studio

Agenda


“To enable enterprises of all confessions to develop and deploy business needs in the shortest possible time with minimum cost and effort”

Jean Georges Schwartz,Founder and CEO Four J’s Development Tools Ltd.

The Sacred Quest


DallasNorth

America

40%

15%10%

35%

MexicoLatin

America

LondonNorth

Europe

ParisSouth

Europe

BonnCentralEurope

SydneyAPAC

WW Sales Offices


Customers

VARs

Govt. Retail

CRM

End Users

Retail

Telco & Media

Finance

Supply Chain

Govt. & Defense

Oil & GasEnergyPeace

Software

FinancialFDS


Strategic Partners


• Who are we?

• The Holy Grail

• Genero & Studio

Agenda


• 15% of all IT projects gets cancelled• Cancellation costs: $38Bn per

annum• 18% of all IT projects hit deadline• Overrun costs: $17Bn per annum• Released projects contain 52% of requested features

The Software Complexity Crisis


• Observations– Technology wars (Java vs .Net)

• More about imperialism

• Than about value to the enterprise

• Only the arms manufacturers benefit

Market Observations


Market Observations


• Observations

– Who pays the price?• The customer

• Costly re-writes, re-training, consulting, budget over-runs, more hardware, implementation complexity…

– Why hit ‘reset’ on your software assets every 2-3 years?

Market Observations

Four J’s Development Tools Ltd. © 2003 Time

Com

ple

xit

y

Age of Proprietar

y Hardware & COBOL

Open S

yste

ms/S

tan

dard

izatio

n

The birth of PC

platforms, open

RDBMS & C

Clie

nt-S

erv

er/D

istribute

d C

om

putin

g

The Emergence of RAD

& 4GL

Inte

rnet &

Web C

om

putin

gThe Java vs. .Net Techno-Platform

Wars

Disruptive Technologies

A Brief History ofInformation Technology


“The 1990s created an explosion in alternatives for implementing business applications... Despite this tremendous explosion in technology alternatives, many enterprises have been unable to implement the skill changes or infrastructure investments necessary…”


“The 1990s created an explosion in (technology) alternatives for implementing business applications…”


Business Application Drivers

Application

DevelopmentEffort Changing

Requirements

Business Logic Development

Relational Database Design & Access

User Interface Design & Development


These technologies & tools make it harder to bring together the three worlds of the business application development

1. Object – Relational Impedance Mismatch

2. Technical Complexity = Increased Direct Cost & Overhead

3. Heavy Upfront modeling = Inability to Address Change

The Root of Failure


“…developers of all stripesare feeling the heat from the business side to respondquickly to business needs.”

Four J’s Development Tools Ltd. © 2003 Page 23

Source: Aberdeen Group

0% 20% 40% 60% 80% 100%

Reusability

Components

OOP

Agile/Extreme Prog

High Level Prog

Tech

niqu

e

Max Time Saved

Infrastructure (Cost)

Business Value (Profit)

The Productivity Myth


“ … and higher level programming such as 4GLs has long proven its ability to improve productivity (by contrast, ‘reusability’ focuses on components developed inside the enterprise, which typically cannot be used as infrastructure). This is especially true of business-logic components— although some components such as EJBs whose aim is to hide data access may have performance drawbacks.”

• Programmer Productivity Reconsidered

Wayne KernochanSnr. VP: Enterprise XML, Database Development & Development

ToolsProgrammer Productivity Reconsidered: Reusability Considered Harmful —

Refactoring Not, February 2003


"The complexity (of J2EE) is the fault of poor implementations of tools that have been too complex. It's the evolution of the tools that has to occur."

• Sun tries to simplify Java

Drew Engstrom, Senior Market Strategist for Web services, Sun Microsystems

‘Sun tries to simplify Java’, Business Week Online, 4th April 2003


Are you really better off now than you were four years ago?

1. Do your programmers really deliver quick and effective business value?

2. Are your customers really realizing more business value from your products?

3. Have these new development approaches really made your software development more agile and competitive?

Ask Yourself:


• Who are we?

• The Holy Grail

• Genero Studio

Agenda


What Programmer’s Really Want


• Write once, deploy anywhere• You develop the business logic …

– We develop the infrastructure

• New or Traditional Economy• Improved return on investment

Key Messages


• Development is a team effort– involving customers

• High quality– demands fitness for purpose as well as technical

robustness• Development can be incremental

– delivering something earlier is more valuable than delivering everything later

• The law of diminishing returns applies– resources must be spent developing the features

of most value to the business.

Agile Programming


How Genero Studio Meets the New Criteria

“Agile Programming due to its ability to support high-level and team programming, Genero Studio is well suited to agile programming that requires frequent interactions with end users and code that is easily upgraded or changed.”

Wayne 'KernochanSur. VP: Enterprise XML, Database Development & Development Tools

Agile Programming & Genero


• Supports active user involvement• Empowers team to make decisions• Facilitates frequent delivery of products• Drives business purpose and acceptance of

deliverables• Fosters iterative and incremental development • All development changes are fully reversible,• All requirements are baselined at a high level,• Testing is integrated throughout the life-cycle,• Supports collaboration and cooperation between

all stakeholders.

Agile Programming & Genero


Genero Architecture


Java

Windows

Business Logic

HTMLXML & Database Resources

Generic

Application User

Interface

Definition (AUI)

Dynamic AUI (DOM)Dynamic AUI (DOM)

Business AUITransformationsBusiness AUI

Transformations

Runtime AUITransformations

Runtime AUITransformations

TTY

Client specific StyleTransformations

Map generic interaction to client specific widgets and properties

Client layout, userinteraction & servercommunications

Genero Architecture


Genero Architecture


Java Clients

Web Server

Application Server

WAP; I-Mode Clients

HTML Clients

Database Server

Windows, X11, ASCII Clients

Fire

wal

l zon

e

Firewall

A Secure, Scalable Architecture


Web Services


Demo


Q & A


BackupScreenshots


Thank You

bryn jenkins coo four j’s development tools the holy grail mexico city 23rd october 2003

Documents