#soco101

30 Minute Power Lunch:

Social Commerce

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#soco101

Your Server

Diane WalterDigital Strategist

@walterama

Do you want fries with that?

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Today’s Menu

• What is social commerce?• Mobile first• Purchase pretzel• Ratings & reviews• Going vertical• Social currency• Real-time marketing

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A Bad Mobile Experience Can Cost You Customers

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Mobile Searchers are Ready to Buy

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50% of Mobile Searches Lead to Purchase

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