BRUK AV BIG DATA FOR Å ENDRE HANDEL AV SJØBASERT CONTAINERFRAKT

PROBLEM SOLUTION MARKET ROADMAP TEAMTRACTION

1

PROBLEM SOLUTION MARKET ROADMAP TEAMTRACTION

$ 4225

$ 1695

$ 2994

High

Low

Average

Shanghai - RotterdamJan. 1st 2013 - Sept. 4th 2014

40’ ContainerPrice Development

…and do not know whether they have competitive prices

PROBLEM PART 1

A VOLATILE AND OPAQUE MARKETBuyers get charged vastly different prices…

PROBLEM SOLUTION MARKET ROADMAP TEAMTRACTION

SHIPPING-LINE 1

SHIPPING-LINE 2

SHIPPING-LINE 3

SHIPPING-LINE X

BUYER

FREIGHT-FORWARDER 1

FREIGHT-FORWARDER 2

FREIGHT-FORWARDER 3

FREIGHT-FORWARDER X

NEGOTIATIONS NEGOTIATIONS

NEGOTIATIONS

…inefficient, time-consuming, costly processes…

PROBLEM PART 2

INEFFICIENT SOURCING

This is how buyers source and constructs price-comparison today…

…container shipping is a massive industry that the internet hasn’t created transparency for

SOLUTION PART 1

CROWDSOURCING OF CONTRACTS

PROBLEM SOLUTION MARKET ROADMAP TEAMTRACTION

YOUR PRICE$ 1200

AVG. PRICE$ 1050

LOW$ 800

HIGH$ 1500

Everyone submits their contracts…

…collecting and utilizing data that never before have been accessible…

…and we offer price comparison

Xeneta has found a way to structure and aggregate prices

from the contracts

KNOW YOUR MARKET

“Xeneta Insight provides unique market information about the most recent and historical rate developments on your trades”.

XENETA INSIGHT

Through an intuitive interface the Xeneta platform enables you to benchmark your rates towards aggregated market indexes. The indexes are presented in your dashboard presenting a complete overview of rate levels compared to market averages, with drill-down to supplier performance on specific trade lanes.

Benchmark your rates against the worlds most comprehensive database – updated daily.

Features:

Company Performance Dashboard Customized Filtered Indexes Historical Port-Port Indexes Benchmarking Metric: Market Average

PROBLEM SOLUTION MARKET ROADMAP TEAMTRACTION

IMPROVE PERFORMANCE

XENETA ANALYTICS“Xeneta Analytics presents visual analytics for ocean freight spend-analysis in a way that makes sense to your business”.

Get access to interactive, real time and actionable analytics directly in the cloud. Xeneta’s spend analysis delivers a high level assessment with drill downs that identifies your improvement opportunities. It outlines hard dollar benefits and document your performance relative to the market movements and best in class performers. No more one-dimensional static reports. See full spend allocation and potential gain on all levels - to enable fact based and data driven procurement.

Features:

All Xeneta INSIGHT features Market Low & High (full spread) Full Spend Analytics (volume incorporated) Additional Filter and Drill Down Functionality Prioritized Support / ‘First in Line’

PROBLEM SOLUTION MARKET ROADMAP TEAMTRACTION

DISCOVER THE VALUE OF XENETA

“The value assessment outlines current database coverage and potential hard dollar benefits gained by your company utilizing Xeneta”.

THE VALUE ASSESSMENT

Before entering into any form of cooperation Xeneta analyze and match your data towards the database - delivering a high level value assessment that aligns expectations and creates a solid foundation for decision making - supported by facts.

In an online discovery workshop Xeneta presents the results of the value assessment together with advice and recommendations on how to proceed.

Collect Cleanse Classify Analyze Report

overall geographical coverage # of Port-to-port

pairs and volume

HIGH LEVEL BASELINE COMPARISONOF YOUR SPEND VS THE MARKET

PROBLEM SOLUTION MARKET ROADMAP TEAMTRACTION

Month

TEAMTRACTION

Amount of Port-port Combinationswith critical amount of data for Xenetato publish market prices for

501 699

8 172

51 155

All Main Routes covered

> 2.000.000 unique prices uploaded so far in 2014

> 75X to nearest online competitor

PROBLEM SOLUTION MARKET ROADMAPTRACTION

TRADE-ROUTE GROWTH

TRACTION

TRACTION

SOME SIGNED UP COMPANIES

PROBLEM ROADMAP TEAMSOLUTION MARKET TRACTION

Feeding prices on a Wide Range of Ports | Strengthening our Data-Width

2014:$19 000 000

2013:$3 700 000

Average Annual Container-Freight Spend on new signups Supplier-Side Attention | Attraction

TEAM

WHO WE ARE

PROBLEM SOLUTION MARKET TRACTION ROADMAP TEAM

CORE TEAM

Patrik Berglund | CEO• ~4 years at Kuehne + Nagel establishing a new business

unit.

• Co-founded Logistics Procurement consultancy firm.

• ~6 years at Kuehne + Nagel establishing a new business

unit.

• Co-founded Logistics Procurement consultancy firm.

Thomas Sørbø | CPO

• ~9 years of Engineering from Consumer Web and B2B.

• Co-founded Ed-tech and Tech-consultancy.

Vilhelm Vardøy | CSO

COMPANYFounded 2012 14 Employees

HQ | NO, Oslo

INVESTORS

• ~8 years Building & Managing Growth Businesses within Media &

Tech.

• Organization Builder, Sales & Marketing Strategist.

Lars Johan Bjørkevoll | CCO

BoD MEMBERS

Birger Magnus | Chairman (BoD)BoD Member & Chairman for large corporations • such as Statoil F&R, Harvard BP, SAS, etc.• Deputy CEO Schibsted• Partner McKinsey & Company

Fredrik Cassel | Board Member• General Partner Creandum• Board Member & Chairman for Companies

such as• Spotify, Videoplaza, Cint, etc.

Axel Brunée | Board Member• Owner Logistics Consultancy Company• Various Top Management Roles within

Schenker, DHL, Kuehne + Nagel• >20 years Experience in Leading roles in Teradata, Miles, Citrix,

Bekk, etc.

• Entrepreneur, Software Architect, Technology Leader & Agile

Specialist.

Lars Arne Skaar | CTO