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LinkAsia Connect 1 BROUGHT TO YOU BY LINKASIA PARTNERS JUNE 2010 ISSUE NO. 2 LinkAsia Connect CONTENTS Partner Spotlight: Nutrilink LinkAsia Partners is proud to be appointed marketing and commercial support partner for Nutrilink Group in Asia Pacific. Learn what exciting products Nutrilink is bringing to the Asia Pacific market. Product Update Find out what you need to know about Phytase from Nutrilink and the latest applications of PerfectDigest TM for Pet Food. Distributor Appointment EFEV China has been appointed as distributor of PerfectDigest TM products in China. LinkAsia Partners Is Growing Welcome our new addition to the team - Andy Nguyen, Technical Sales for Vietnam, Indonesia and Malaysia. Events Not To Be Missed Indo Livestock, 8-10 July 2010 Agrilink 2010, 7-9 October 2010 Nutrilink Group, a company based in Hong Kong, is a premier supplier of quality approved feed ingredients to the global markets. Nutrilink Group is integrated with the leading ingredient manufacturers to provide regional and locally-based customers as well as channel partners direct sourcing of branded products. Nutrilink Group’s current products are branded under two categories: NutriHT - products that feature “High Technology” solutions including advanced coatings or formulations for improved performance in demanding feed or animal production systems. Available products are Coated Phytase, Betaine Anhydrous, and Coated Sodium Butyrate. NutriPro - products meet specifications for standard feed applications used in modern feed and premix production facilities. Available products are Betaine Hydrochloride, Granular Phytase, Liquid Phytase, Granular Xylanase, Sodium Butyrate, Bacillus Subtilis, and Bacillus Licheniformis Partner Spotlight: Nutrilink Group - Quality Feed Ingredients To Meet Every Need Product Brand d and Types NutriHT NutriPro Betaine Anhydrous Betaine Hydrochloride Coated Phytase Granular Phytase Coated Sodium Butyrate Liquid Phytase Sodium Butyrate Granular Xylanase Bacillus Licheniformis Bacillus Subtilis “Purchasing globally available, competitively priced, quality approved products is common practice among vitamin, pharmaceutical, feed and food ingredient users in order to thrive in today’s open and transparent markets. Based on this principle, Nutrilink is set to be the leading provider of premier quality products at great value to the market.” said David Saunders, CEO of LinkAsia Partners. “Indeed, it is our honour to be appointed the exclusive marketing and commercial support partner for Nutrilink Group in Asia Pacific. This will be an exciting time for us as we help bring Nutrilink quality approved products to the marketplace and connect the right solution to the right customer at competitive prices.” For more information, please contact Nutrilink Group at [email protected] or visit www.nutrilinkgroup.com . Nutrilink Appoints LinkAsia Partners as Commercial and Marketing Support Partner in Asia Pacific

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Page 1: BROUGHT TO YOU BY LINKASIA PARTNERS LinkAsia Connect · Pacific market. Product Update Find out what you need to know about Phytase from Nutrilink and ... valuable phosphorus. Thermostability

! ! ! ! ! ! ! ! LinkAsia Connect 1

B R O U G H T T O Y O U B Y L I N K A S I A P A R T N E R S

JUNE 2010 ISSUE NO. 2

LinkAsia ConnectCONTENTS

Partner Spotlight: Nutrilink LinkAsia Partners is proud to be a p p o i n t e d m a r k e t i n g a n d commercial support partner for Nutrilink Group in Asia Pacific. Learn what exciting products Nutrilink is bringing to the Asia Pacific market.

Product UpdateFind out what you need to know about Phytase from Nutrilink and the l a tes t app l i ca t ions o f PerfectDigestTM for Pet Food.

Distributor AppointmentEFEV China has been appointed as distributor of PerfectDigestTM products in China.

LinkAsia Partners Is Growing Welcome our new addition to the team - Andy Nguyen, Technical Sales for Vietnam, Indonesia and Malaysia.

Events Not To Be MissedIndo Livestock, 8-10 July 2010Agrilink 2010, 7-9 October 2010

Nutrilink Group, a company based in Hong Kong, is a premier supplier of quality approved feed ingredients to the global markets. Nutrilink Group is integrated with t h e l e a d i n g i n g r e d i e n t manufacturers to provide regional and locally-based customers as well as channel partners direct sourcing of branded products.

N u t r i l i n k G ro u p ’s c u r re n t products are branded under two categories:

NutriHT - products that feature “High Technology” solutions including advanced coatings or fo rmu la t ions fo r improved performance in demanding feed or animal production systems. Available products are Coated Phytase, Betaine Anhydrous, and Coated Sodium Butyrate.

Nutr iPro - products meet specifications for standard feed applications used in modern feed and premix production facilities. Available products are Betaine Hydrochloride, Granular Phytase, L i q u i d P h y t a s e , G r a n u l a r Xylanase, Sodium Butyrate, Bacillus Subtilis, and Bacillus Licheniformis

Partner Spotlight:

Nutrilink Group - Quality Feed Ingredients To Meet Every Need

Product Brand and TypesProduct Brand and TypesNutriHT NutriPro

Betaine Anhydrous Betaine HydrochlorideCoated Phytase Granular PhytaseCoated Sodium Butyrate Liquid Phytase

Sodium ButyrateGranular XylanaseBacillus LicheniformisBacillus Subtilis

“Purchasing globally available, competitively priced, quality approved products is common p r a c t i c e a m o n g v i t a m i n , pharmaceutical, feed and food ingredient users in order to thrive in today’s open and transparent markets. Based on this principle, Nutrilink is set to be the leading provider of premier quality

products at great value to the market.” said David Saunders, CEO of LinkAsia Partners. “Indeed, it is our honour to be a p p o i n t e d t h e e x c l u s i v e marketing and commercial support partner for Nutrilink Group in Asia Pacific. This will be an exciting time for us as we help bring Nutrilink quality

approved products to the marketplace and connect the r ight solution to the r ight customer at competitive prices.”

For more information, please contact Nutri l ink Group at [email protected] or visit www.nutrilinkgroup.com.

Nutrilink Appoints LinkAsia Partners as Commercial and Marketing Support Partner in Asia Pacific

Page 2: BROUGHT TO YOU BY LINKASIA PARTNERS LinkAsia Connect · Pacific market. Product Update Find out what you need to know about Phytase from Nutrilink and ... valuable phosphorus. Thermostability

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Nutrilinkʼs Phytase product range comes of age as a bright new entrant in the phytase enzyme feed additive sector:

• NutriHT Phytase C5000 " A thermo-stable phytase

• NutriPro Phytase G5000 A f ree flow ing g ranu la r

phytase for mash feeds and low stress feed applications

• NutriPro Phytase L5000" A liquid phytase for post pellet

applications

The practice of adding phytase in to an ima l feed d ie ts i s considered a standard practice fo r i t s w ide l y recogn ized benefits. The key benefit is the replacement of expensive MCP or DCP sources by acting to release valuable phosphorus from raw materials of plant origin which has been bound by phytate.

Unders tand ing the sub t l e differences between the different phytase products is becoming more important in our industry as nutritionists fine-tune the product selection to the feed application o r p r o c e s s i n g u s e d t o m a n u f a c t u r e t h e f e e d . Discussing activity levels and stability requirements becomes common practice.

E-coli or Fungal Phytase? Commerc i a l f unga l - based phytase products have had a great impact in the animal feed industry over the years. Looking fo r fu r ther improvements , u n i v e r s i t i e s , r e s e a r c h o r g a n i z a t i o n s a n d n e w

producers of phytase have focused R&D efforts in the direction of E-coli expressed phytase in more recent years, resulting in E-coli phytase which yields better stability and higher activity levels than traditional fungal phytase sources.

The Nutrilink Phytase products are E-coli based. Improved s tab i l i t y in s tandard feed processing conditions and more importantly, greater activity of the E-coli based phytase in the digestive tract over a wider range of pH levels means improved release of bound and valuable phosphorus.

T h e r m o s t a b i l i t y i s a k e y requirement when phytase is discussed. The Nutr i l ink Phytase l ine can address d i f f e ren t f eed p rocess ing technologies. Starting with the HT (High Technology) product, NutriHT Phytase C5000, the product is coated to provide thermostabililty at recommended rates up to 95ºC. For more standard applications including low temperature feed processing and mash feeds, the NutriPro P h y t a s e G 5 0 0 0 i s t h e recommended, cost effective product.

To cater to high temperature feed conditioning, most feed manufacturers have installed post pellet spray application systems to apply enzymes including Phytase and NSPs. NutriPro Phytase L5000 caters t o t h i s spec i fic cus tomer requirement.

Research has shown that the nutrient matrix values for E-coli phytase are different to fungal phytase sources. To maximize the performance returns and benefits of using Nutrilinkʼs E-coli based Phytase, nutritionists need to update the matrix using the recommended values from Table 1 below.

Specific recommendations for the Nutr i l ink Phytase l ine, depending on species and application, are available at www.nutrilinkgroup.com.

Product Update:

Phytase - What You Should Know

Table 1: Matrix Values Nutrilink Phytase 5000Nutrilink Phytase 5000Nutrilink Phytase 5000Species Layers Broilers Pigs

Total P (%)* 2340 1400 1200Available P (%) 1980 1220 1000

Calcium (%) 1960 1200 1150 Crude protein (%) 2800 2800 2000

Lysine (%) 150 150 80Methionine (%) 20 20 25

Cystine % 50 50 30Methionine + Cystine dig% 70 70 55

Met. energy (kcal/kg) 610500 610500 95500

Page 3: BROUGHT TO YOU BY LINKASIA PARTNERS LinkAsia Connect · Pacific market. Product Update Find out what you need to know about Phytase from Nutrilink and ... valuable phosphorus. Thermostability

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Product Update:

PerfectDigestTM FPI - Designed from the Ground UpPerfectDigestTM FPI is a new source of fish protein isolate and a “designer product” in that it is designed and processed to meet the petfood industry’s exacting requirements for safety, quality and performance. What makes PerfectDigestTM FPI unique?

• It is manufactured using patented membrane filtration technologies

• It is an isolation of small molecular size peptides

• It is the only fat-free, fish-based hydrolysate for the petfood industry today

To further comply with exacting requirements for hygiene, the products are produced to food s t a n d a r d s w h i c h m e a n s eliminating pathogens during m a n u f a c t u r i n g ( i n c l u d i n g salmonella). The resulting product sets a new standard for nutrition and palatant benefits for the petfood industry.

The secret of PerfectDigestTM FPI is the result of Bluewave Marine’s unique processing process that, from start to finish, sources and step by processing step builds a final product that brings five of the most desired b e n e fi t s t o t h e p e t f o o d manufacturer.

• Perfect Digestibility: Starting with the source of protein being a trusted marine source, the amino acid profile of PerfectDigestTM is well balanced to the requirements of the animal.

• Secure Sourcing: PerfectDigestTM from specific species can be guaranteed as the production facilities are i n t e g r a t e d i n t o h u m a n consumption canning/freezing facil it ies where complete control on the input is a requirement.

• Safety and Security:Low biogenic amines are the resu l t o f the in tegrated PerfectDigestTM production plant receiving fresh fish protein material with low concentrations of biogenic a m i n e s . M e m b r a n e purification further reduces biogenic amine and salt levels, and allows for the isolation of a Fat Free Peptide product. (Thus no development of FFA (free fatty acids) during transit t i m e a n d n o n e e d f o r ethoxyquin preservation.)

• Maximizing Taste:The fish protein source is hydrolyzed using enzymatic digestion (not over cooked) thereby preserving a more natural amino acid state to create the desired taste attributes. Subsequently, centrifuging and separation of t h e h y d ro l y s a t e f u r t h e r concentrates the hydrophilic components thereby yielding a product that has maximum aroma potential.

• Perfect Palatant: Finally, the membrane filtration systems separate out the large molecules creating a final product with an average peptide size of 3000 daltons. For the animal, this means that the aroma or palatant effect can be instantly carried

to the animal's receptors rather than requiring a time delay for saliva digestion to occur.

BEST FRIEND TREATMENT -PERFECTDIGESTTM FPI FOR PETFOOD

Page 4: BROUGHT TO YOU BY LINKASIA PARTNERS LinkAsia Connect · Pacific market. Product Update Find out what you need to know about Phytase from Nutrilink and ... valuable phosphorus. Thermostability

! ! ! ! ! ! ! ! LinkAsia Connect 4

PerfectDigestTM FPI is available in liquid (LD) or powder (SD) f o r m s t o c o m p l y t o manufacturer and designer requirements.

• PerfectDigestTM FPI LD A liquid dispersible product ideal for enrobing. Not only does the PerfectDigestTM FPI LD make the petfood highly palatable, it also improves the overall digestibility of the food.

• PerfectDigestTM FPI SDA spray dried product ideal for dusting post extrusion. The fine light beige powder s t i c k s t o t h e p e l l e t maximizing the aroma and first bite taste experience.

For information on product specifications, please visit www.linkasiapartners.com.

Form and Function in a Palatant

PerfectDigestTM FPI from Bluewave Marine Ingredients: The Perfect Palatant Partner

Using patented membrane filtration technology, PerfectDigestTM FPI is manufactured to food grade standards to meet the needs for quality, safety and performance.

PerfectDigestTM FPI LD - A unique, low molecular mass hydrophilic palatant and nutrition product

Page 5: BROUGHT TO YOU BY LINKASIA PARTNERS LinkAsia Connect · Pacific market. Product Update Find out what you need to know about Phytase from Nutrilink and ... valuable phosphorus. Thermostability

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Distributor Appointment:

EFEV as Distributor of PerfectDigestTM Products in ChinaEFEV China has been recently appointed as the authorized distributor for PerfectDigestTM products in China. Under the agreement, EFEV will distribute and market PerfectDigestTM products across its extensive distribution network in China.

D a v i d S a u n d e r s , C E O o f LinkAsia Partners commented: “EFEV’s excellent track record, which includes over ten years experience in the feed industry a n d i t s w e l l - t r a i n e d a n d professional staff, made them the right choice to grow our business in the region. EFEV provides local technical support, warehousing, and distribution capabilit ies to support the utilization of specialty feed ingredients like PerfectDigestTM in China’s dynamic animal feed industry.”

“ We a re h o n o u re d t o b e appointed the distributor for the PerfectDigestTM peptide product line in China and excited to bring to market a product that provides real solutions for the expanding pig, poultry and aquaculture industry in China.” said Hu Hongbin, President of EFEV Group. “The potential of this valuable product can already be seen f rom the l i s t o f c u s t o m e r s ’ r e q u e s t s f o r P e r f e c t D i g e s t T M a s a replacement to t radi t ional plasma proteins.”

“The timing of the agreement is important to the marketplace,” revealed Mark Rottmann, COO of Bluewave Marine Ingredients. “High fishmeal pr ices and reliability issues with plasma p r o t e i n h a v e c r e a t e d a requirement for alternative specialty protein sources like our

Fish Peptide Isolate product, w h i c h c a n re p l a c e t h e s e traditional sources at a lower cost and higher performance”.

To meet the demand for Fish Peptides and Nucleot ides, Bluewave is continuing an aggressive investment program in manufacturing throughout the world and in conjunction with L i n k A s i a P a r t n e r s , t h e c o m p a n i e s a r e r a p i d l y developing the PerfectDigestTM brand of products through an expanding network of local d i s t r i bu t i on pa r tne rs and customers in Asia Pacific.

Mr. Hu Hongbin, President of EFEV and David Saunders, CEO of LinkAsia Pa r tne rs , a t the Ch ina An ima l Husbandry Show in Beijing (16 May 2010)

Product Form PerfectDigestTM FPI LDPerfectDigestTM FPI LDPerfectDigestTM FPI LDCrude Protein 36%36%36%

Moisture % 50%50%50%

Organic Acid 5%5%5%

Energy (Kcal/kg) DM As IsAME (Kcal/kg) 3299 1835

AMEn (Kcal/kg) 2790 1652

TAA (% of Protein)

TAA (% as is)

True Ileal Digestibility (%)

Lysine 8.21 2.96 89.58

Methionine 2.01 0.72 87.04

Cystine 0.74 0.27 58.80

Meth. + Cystine 2.75 0.99 76.12

Threonine 4.16 1.50 83.06

Tryptophan 0.77 0.28 70.50

Arginine 4.88 1.76 90.12

Isoleucine 4.42 1.59 84.32

Leucine 6.66 2.40 89.00

Valine 4.98 1.79 85.05

Histidine 4.36 1.57 89.36

Phenylalanine 2.95 1.06 79.72

Glycine 7.13 2.57 86.38

Serine 3.65 1.31 85.89

Alanine 5.95 2.14 90.20

Aspartic Acid 9.35 3.36 70.74

Glutamic Acid 14.04 5.05 86.08

Proline 5.17 1.86 85.91

Source:Degussa Evonik

Analytical ServiceBangkok Animal Research Centre

UP-TO-DATE: FPI Specification Update

Page 6: BROUGHT TO YOU BY LINKASIA PARTNERS LinkAsia Connect · Pacific market. Product Update Find out what you need to know about Phytase from Nutrilink and ... valuable phosphorus. Thermostability

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Meet Our New Team Member:

Andy Nguyen, Technical Sales for Vietnam, Indonesia, Malaysia

Andy Nguyen Thien Phuoc, Technical Sales of LinkAsia Partners, is responsible for new business development in the Vietnam, Indonesia and Malaysia markets. Andy’s extensive experience includes sales and business development, as well as channels management in Asia Pacific for chemical products. Prior to LinkAsia Partners, Nguyen held business development position at ESCO where his responsibilities included sales, distributor and channels strategy.

Email: [email protected]

The INDO LIVESTOCK Expo & F o r u m , I n d o n e s i a ’s N o . 1 International Livestock and Feed Industry Show will return to J a k a r t a a t t h e J a k a r t a Convention Center from 8-10 July 2010. Hosted by the Directorate General of Livestock Services-Ministry of Agriculture, INDO LIVESTOCK Expo & Forum  is the region's premier feed and livestock expo.

Visit www.indolivestock.com  for more information.

Events:

Indo Livestock 2010 in Jakarta

O r g a n i z e d b y t h e F R L D (Foundat ion fo r Resource Linkage and Development, Inc.) a n d s u p p o r t e d b y t h e Department of Agriculture and Bureau of Fisheries, the theme for Agrilink 2010 is "Good Agricultural Practices: Key to Competitiveness".  

Agrilink 2010 will be showcasing products and technologies to a b r o a d s p e c t r u m i n t h e agribusiness chain, including animal health and nutrition, animal housing and breeding, feed ingredients and additives, a g r i c u l t u r a l c h e m i c a l s , aquaculture, dairy, feedmilling, and more.

Visit www.agrilink.org for more information.

Agrilink 2010 in Manila

Come and visit LinkAsia Partners at booth AB08, and learn about all the exciting products we now o f fe r f rom Bluewave M a r i n e I n g re d i e n t s , Nut r i l ink Group and Agromed Austria.

Don’t miss the LinkAsia Partners booth (No. 80), and find out what we have to offer from Bluewave M a r i n e I n g re d i e n t s , Nut r i l ink Group and Agromed Austria.