brotherhood report

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5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656 Brotherhood (Phase 4 Films) Screening, Street, Online and Print Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Recap report of the our efforts promoting the release of Brotherhood in Los Angeles and Dallas.

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Page 1: Brotherhood Report

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Brotherhood (Phase 4 Films)Screening, Street, Online and Print Campaign

DMA: Los Angeles Project Manager: Sean [email protected]

Page 2: Brotherhood Report

Overview of Campaign• Campus Circle worked with Phase 4 Films on

promoting the release of Brotherhood in LosAngeles and Dallas. Our efforts included

• Online Marketing thru CampusCircle.comBanner AdsNewsletter AdvertisingTrailer/Online Editorial PostingsCalendar Listing

• Screening Campaign - L.A. and DallasScreening Pages, Dedicated Emailing, Promo Ads,Banner Advertising, Social Media, E-ticketingsolutions, Stats on attendees, Pictures from the L.A.Screening.

• Postering - Los Angeles/Dallas

• Print Advertising - Campus Circle Newspaper andCollege newspapers in L.A. and Dallas.

• Stats and values can be found throughout thisreport.

Page 3: Brotherhood Report

Banner Advertising• Banner advertising for Brotherhood appeared on our website, campuscircle.com. The banner

ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and80,000 unique visitors. The Brotherhood banner ads had a combined 538,000 impressions and 561clicks. The value of the banner ads was $6,456.00

Page 4: Brotherhood Report

Newsletter Advertising• Banner advertising for

Brotherhood appearedin our weekly emailnewsletter for fourweeks.

• The Campus Circleweekly email newsletterreaches 30,000members per week in thegreater Los Angelesarea. The banner adshad 196 combined clicks.

• The total value of thebanner ads over threeweeks was $1,200.00.

Page 5: Brotherhood Report

Brotherhood Film Trailer on website• The trailer for

Brotherhood appears onour website. To date, thetrailer page has beenviewed 450 times.

Page 6: Brotherhood Report

Campus Circle - Online Editorial

• The Brotherhood articlethat appeared inCampus Circlenewspaper alsoappears on ourwebsite.

• Since 1/31, the articlehas been viewed 744times.

• Campus Circle websitetraffic averages:

• 500,000 pageviews/month

• 80,000 uniquevisitors/month

Page 7: Brotherhood Report

Campus Circle - Calendar Listing

• A calendar listing forBrotherhood appearedon our website.

• To date, the calendarlisting has been viewed135 times.

• Campus Circle websitetraffic averages:

• 500,000 pageviews/month

• 80,000 uniquevisitors/month

Page 8: Brotherhood Report

Film Screening - Brotherhood (L.A.)

Campus Circle screeningpages are an eticketingsolution that includesinformation about the film(trailer, website links,editorial) as well as ourretail partners.

The Brotherhoodscreening pages (4) wereviewed a combined 5,629times in one week.

The value of eachsweepstakes page is$750.00.

Total value = $3,000.00

Theatre (Los Angeles)rental value = $1,500.00.

Page 9: Brotherhood Report

Film Screening - Brotherhood (Dallas)

Page 10: Brotherhood Report

Dedicated Email promoting Brotherhood

• Campus Circle sent out adedicated email to promotethe Brotherhood screenings

• The stats for the email wereas follows:

• Emails sent: 30,150• Clicks: 2,236 (7.4%)

• Value = $1,200.00

Page 11: Brotherhood Report

Campus Circle - Promo Ad (L.A)The Brotherhood promotionalad that appeared in CampusCircle directed our readers tothe screening page on ourwebsite to R.S.V.P. for ticketsto the screening.

• Circulation - 30,000• Readership - 90,000• Distribution - 800 retaillocations and 40 collegesin Los Angeles.

Value = $1,657.50

Page 12: Brotherhood Report

SMU - Promo Ad (Dallas)

Two Brotherhood promotionalads appeared in the SMUschool paper directingreaders where to go for thescreening in Dallas.

• Circulation - 5,000• Enrollment - 15,000• Cost = $900.00

Page 13: Brotherhood Report

College Newspaper OnlineCampaign - DallasA banner ad campaign for the promo screenings ran thrua network of college newspaper websites in Dallas.Impressions - 58,431; clicks - 103 (Value = $700.00)

Page 14: Brotherhood Report

Campus Circle - Social MediaCampus Circle placedBrotherhood posts (editorial,screening, sweepstakes) onSocial Media pages andwebsites to promote the film.The value of the Social Mediaoutreach was $1,000.00.

Page 15: Brotherhood Report

Film Screening - Eticket (L.A.)

Campus Circle eticketsprovide informationabout the screening.Each ticket is codedwith a unique ID numberalong with therecipient’s name.

Page 16: Brotherhood Report

Film Screening - Eticket (Dallas)

Campus Circle eticketsprovide informationabout the screening.Each ticket is codedwith a unique ID numberalong with therecipient’s name.

Page 17: Brotherhood Report

Film Screening Stats Page• For the Brotherhood screeningpages, Campus Circle had anaccompanying stats/demos pagefor the clients to keep track ofwho was rsvping to thescreenings.

• For example, the BrotherhoodLos Angeles screening demosinclude:

• 61% - 18 to 34• 52% - Male• 29% - Hispanic• 28% - Caucasian• 14% - Asian• 09% - African American

Page 18: Brotherhood Report

Bit.ly Click Thru Stats for theOnline and Screening Campaign

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Los Angeles (Postering/Flyering)

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Dallas (Postering/Flyering)

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Campus Circle Outreach - Print• Campus Circle printed a

page 4 color ad forBrotherhood in the 2/23issue of our publication.A full page BW promoad appeared in the 2/9issue.

• A cover tag for the filmran on our February 23issue.

• Campus Circle isdistributed to 40 schoolsand 800 retail outlets inthe Los Angeles DMA

• Circulation: 30,000• Readership: 90,000

• The value of all the printads was $4,170.00.

Page 30: Brotherhood Report

Campus Circle - Print Editorial• Print Campaign

• An interview with director/co-writerWill Canon appeared in the 2/23issue of Campus Circle.

• Campus Circle is a weeklyalternative newspaper distributedto 40 schools and over 800 retailoutlets in the greater Los Angelesarea. In its 21th year, CampusCircle covers film, music, eventsand L.A. culture.

• The value of the 1/2 page article is$830.00.

Page 31: Brotherhood Report

Campus Circle - Release Date Ad

Page 32: Brotherhood Report

Dallas/L.A. - Release Date Ads

Print ads for Brotherhood wereplaced in select schoolnewspapers.

• Brookhaven College• Eastfield College• Richland College• SMU (2X)• University of Dallas• University of Texas @ Dallas• UCLA• USC

Total Enrollment: 144,606Total Circulation: 44,550Cost = $3,213.92

Page 33: Brotherhood Report

Total Campaign Numbersfor all of Campus Circle’s outreach

(1) Dedicated Email (Emails Sent) - 30,150 EmailsEmail - Brotherhood L.A. Screening - 1073 ClicksEmail - Editorial - 27 ClicksEmail - Movie Trailer - 489 ClicksEmail - Dallas Screenings - 465 Clicks

(2) Official Website Clicks (Combined)Email, Banner, Newsletter - 1,106 Clicks

(3) Website Brotherhood Related Page ViewsCalendar Listing - 135 Page ViewsFilm Screening Page - 5,691 Page ViewsOnline Editorial - 758 page viewsFilm Trailer - 462 page viewsTotal Page Views - 7,046

(4) Street MarketingCup Holder Distribution at screening - 300 handouts

(5) Print AdvertisingPromotional Ad - 30,000 Circ/90,000 ReadershipRelease Date Ad - 30,000 Circ/90,000 ReadershipCollege Newspaper Ads - 44,506 Circ/144,606 Enroll