Bror Salmelin, Head of UnitBror Salmelin, Head of Unit

Information Society, Information Society,

European CommissionEuropean Commission

Innovation and collaboration for

productive economy:

Changing the growth curve

2

StructureStructure

context context

trendstrends

answers and actionanswers and action

conclusionconclusion

3

Society: challenges and opportunitiesSociety: challenges and opportunities

The EU has set the objectives forThe EU has set the objectives for 2010 2010……

Lisbon councilLisbon council …. …. ““To become the most competitive and dynamic knowledge-basedTo become the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growtheconomy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion.”with more and better jobs and greater social cohesion.”

eeEurope:Europe: A major instrument A major instrument

providing consolidation in Member Statesproviding consolidation in Member States

IST: key technologies….IST: key technologies…. creation, sharing and exploitation of knowledgecreation, sharing and exploitation of knowledge

Knowledge & SkillsKnowledge & Skills – determines the success of individuals and companies in the global economy determines the success of individuals and companies in the global economy

4

Globality: challenges and opportunitiesGlobality: challenges and opportunities

Challenges…Challenges…

Productivity gap?Productivity gap?

Relocation Relocation of low quality standardized jobs and, high skilled work to of low quality standardized jobs and, high skilled work to countries outside the EUcountries outside the EU

Job lossesJob losses

Inclusion (regional, rural, skills)Inclusion (regional, rural, skills)

Opportunities… Opportunities…

Strengthening Strengthening the European Research Area – the IST is a priority the European Research Area – the IST is a priority

Investing in human capital Investing in human capital – expand the base of qualified ICT – expand the base of qualified ICT practitioners in strategic niches, emerging technologies, skills of ICT practitioners in strategic niches, emerging technologies, skills of ICT users of innovative systems…users of innovative systems…

5

Interplay needed at all levelsInterplay needed at all levels

Legal &Self-regulatory

Economy &Society

Infrastructure &Technology

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Value Creation in Knowledge EconomyValue Creation in Knowledge Economy

intangible economyintangible economy– extended products including embedded services, extended products including embedded services,

covering entire life cyclescovering entire life cycles

knowledge based economyknowledge based economy– digital content and servicesdigital content and services

networkingnetworking– simultaneous, complex and multidisciplinarysimultaneous, complex and multidisciplinary

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Productivity gap?Productivity gap?

World Competitiveness ranking 2004 World Competitiveness ranking 2004 (http://www.weforum.org) :(http://www.weforum.org) :

– Finland, USA, Sweden, Taiwan, Denmark, Norway, Singapore,…..-Finland, USA, Sweden, Taiwan, Denmark, Norway, Singapore,…..-> different models, very holistic!> different models, very holistic!

ILO statistics ILO statistics ((http://www.ilo.org/public/english/employment/strat/kilm/htm)http://www.ilo.org/public/english/employment/strat/kilm/htm)

– Productivity growth per hour not higher in US than in Europe! (US Productivity growth per hour not higher in US than in Europe! (US 3,4% p.a, e.g. Fi 5,6, UK 3,8%, F 3,9% in years 1980-2001)3,4% p.a, e.g. Fi 5,6, UK 3,8%, F 3,9% in years 1980-2001)

– We work far less hoursWe work far less hours– -> societal model and societal values-> societal model and societal values

Winning paradigms : simultaneous, sharing and collaboratingWinning paradigms : simultaneous, sharing and collaborating

1800 1850 1900 1950 1980 2000

Energy Transportation Materials Individual Information Communication

mobility processing

Sequential Simultaneous

Local Multinational Inherently global

Handicraft Industrial E-business

E-life + e-work

Skills Capacity Multi-skill

Win-lose Win-win

Innovation

Competitive factor

Strategy

Operation

Space

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Change of ParadigmsChange of Paradigms

Networking characteristics: Networking characteristics:

– complexitycomplexity

– dynamicsdynamics

– synthesissynthesis, and “best guesses, and “best guesses””

– connectivityconnectivity rather than competencerather than competence

Global issues binding technology, business and legal innovation Global issues binding technology, business and legal innovation

– ““e- space” for “all”e- space” for “all”

– privacy, IPR, ADR etc….privacy, IPR, ADR etc….

– public-private partnershippublic-private partnership

Digitalization of goods and servicesDigitalization of goods and services

– from cost to value from cost to value

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Single European Electronic Market (SEEM)

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Whole society in ChangeWhole society in Change

Take-up Best Practice Transformatione-Economye-Society

Phase

Modified after OECD DSTI/ICCP/IIS(2000)5

Potential usageaccess

technology infrastructuresocio-economic infrastructure

Transaction/business sizenature of transaction/business

Efficiency gainsemployment, skills, work organisation

new products, services, business modelscontribution to wealth creation

changes in product/sectoral value chains

?

readiness

intensity

impact

Societal Change

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New economy: research challengesNew economy: research challengesCreate a joint research agendaCreate a joint research agenda::

1. Finding the techno-economical drivers 1. Finding the techno-economical drivers and enablers?and enablers?

2. Describing macro-2. Describing macro-mesomeso-microeconomic effects?-microeconomic effects?

- (synthetic) indicators for the new phenomenon- (synthetic) indicators for the new phenomenon

- measuring economic performance- measuring economic performance

3. Creating multidisciplinatory research in living labs3. Creating multidisciplinatory research in living labs

- models, scenarios, “new economic theory”, experiments…..- models, scenarios, “new economic theory”, experiments…..

Funding response fromFunding response from 7th Framework Programme for RTD 7th Framework Programme for RTD

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ThesisThesis

In knowledge economy the trends suggest us to In knowledge economy the trends suggest us to move from move from organisation- to human centric perspective:organisation- to human centric perspective:

– We all have multiple simultaneous roles:We all have multiple simultaneous roles:• private - publicprivate - public• work – privatework – private• often multiple and changing in context with no clear boundariesoften multiple and changing in context with no clear boundaries

– Organisations vs. CommunitiesOrganisations vs. Communities

– Organisations catalyse or inhibit value creationOrganisations catalyse or inhibit value creation

– Incentives for the individuals to value creationIncentives for the individuals to value creation

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Knowledge Society Challenge: Knowledge Society Challenge: Put people in the centre

– Creating new living and working environments Creating new living and working environments for all for all

– Combining Combining productivityproductivity and and quality of lifequality of life

– Human centered:Human centered:• Location independentlyLocation independently• Time independentlyTime independently• Device independentlyDevice independently• Knowledge supportedKnowledge supported

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Full participation in the Knowledge Society

People in the centre: APeople in the centre: Ambient intelligencembient intelligence

– Barrier-free surroundings Barrier-free surroundings – media rich, multimodal, sensory perceptionmedia rich, multimodal, sensory perception– context sensitive, identities, preferences, care, safetycontext sensitive, identities, preferences, care, safety– mobility, manipulation, navigationmobility, manipulation, navigation– multiple roles, work, citizen, social/leisure communitiesmultiple roles, work, citizen, social/leisure communities– design for alldesign for all

– Empowering the usersEmpowering the users– communication and collaboration, shared workspaces, communication and collaboration, shared workspaces,

social interaction, smart homessocial interaction, smart homes– knowledge access, transfer, accumulationknowledge access, transfer, accumulation– skills,value creation, innovationskills,value creation, innovation

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L

L

L

Competence nodes networkingCompetence nodes networking

Competences

Connectivity

Leadership

Customers

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Emerging TechnologiesEmerging Technologies

CognitionPresencePerception

Small

Distributed

Enhancing the best of human life through exploration of knowledge

Beyond Robotics’ Life like systemsComplex

System

Disappearing computer

Quantum information

Molecular computing

Global computing

Ambient

Intelligence

Global

Large

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Target:Target:

increasing participation at workincreasing participation at work

improving communication in teamsimproving communication in teams

improving innovation and creativityimproving innovation and creativity

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The process of innovation! AMI@workThe process of innovation! AMI@work

Whole innovation process supported by:Whole innovation process supported by:

Bringing research actors together with deployment and Bringing research actors together with deployment and policy decision makerspolicy decision makers

Fostering interlinkingFostering interlinking

Innovating at the crossroads of the communitiesInnovating at the crossroads of the communities

Facilitating, not controlling!Facilitating, not controlling!

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Ambient Intelligence @Work communitiesAmbient Intelligence @Work communitiesAMI@Work family of self-organising ERIA Communities relating to New Working EnvironmentsAMI@Work family of self-organising ERIA Communities relating to New Working Environments

Innovative enabling technologies meet societal innovation - for systemic innovation, re-organising & transitions.

Collaboration@Work

Mobility@Work

Knowledge@Work

technology themes & SEEMhorisontal communities

Publ

ic S

ecto

r @W

ork

Mod

erni

satio

n of

Pub

lic A

dmin

istr

atio

ns a

nd S

ervi

ces

challenging validation environmentsvertical communities

Rur

al@

Wor

k

Rura

l Inf

orm

atio

n So

ciet

y, E

xten

ded

Agri

Food

Pro

duct

s an

d Se

rvic

es

Life

-Cyc

le M

anag

emen

t @W

ork

Sust

aina

bilit

y, In

divi

dual

isat

ion

and

Inte

rope

rabi

lity

for

Prod

ucts

, Ser

vice

s an

d En

viro

nmen

ts

SEEM@WorkSingle European Electronic Market

Med

ia @

Wor

k

AMI @ work environmentsAMI @ work environments

Required perspectives Required perspectives – connectivity:connectivity: the work and collaboration process; the work and collaboration process;

• how to collaborate, how to transfer and accumulate knowledge, skills...how to collaborate, how to transfer and accumulate knowledge, skills...

– access and interaction: access and interaction: the immediate working surrounding: the immediate working surrounding: • media-rich location independent environment and connectivitymedia-rich location independent environment and connectivity

– individual at the centre:individual at the centre: the context sensitivity: the context sensitivity:• how to set the individuals personal environment, preferences, “identity” in how to set the individuals personal environment, preferences, “identity” in

the centrethe centre

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Themes for research and verification in AMI@workThemes for research and verification in AMI@work

value creation based on collaborative structures across and within organisations,  value creation based on collaborative structures across and within organisations,   24 hours global work and business patterns across communities24 hours global work and business patterns across communities quest for knowledge and its conversion into value creationquest for knowledge and its conversion into value creation

technology development and validationtechnology development and validation

  empowering individual in knowledge economy, next phase of eWork empowering individual in knowledge economy, next phase of eWork "Conversing companies”    "Conversing companies”     Networking/Community organization or non-organizationNetworking/Community organization or non-organization Changing patterns of work in industry Changing patterns of work in industry   

regional innovation and collaborationregional innovation and collaboration societal innovationsocietal innovation

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Full Impact Needs Systemic InnovationFull Impact Needs Systemic Innovation

Component innovation Systemic

innovation

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Timeline of EU Research FrameworkTimeline of EU Research Framework

FP6

FP7

New Financial Perspectives

2003 2004 2005

2007 - 2010 …

2006

WP03-04Call1

Call2 Call3Call4 Call5 Call6 (tbc)

WP05-06

AdoptionProposals on FP, SPs and RfP

Communication: "Preparing the future: reinforcing European research policy" (12/05/04)

WP + Calls

Communication “Building our common future: Policy challenges and Budgetary means of the Enlarged Union 2007-2013" (10/02/04)

eEurope 2010

Lisbon 2010

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FP7 - 5+2 (+2) axesFP7 - 5+2 (+2) axes

Individual research teams Individual research teams Research capacitiesResearch capacities Private/public partnerships (technology platform concept)Private/public partnerships (technology platform concept) Networking and collaborationNetworking and collaboration Co-ordination of national and regional research programmes and policiesCo-ordination of national and regional research programmes and policies

++ Space Space SecuritySecurity

++ InnovationInnovation International cooperationInternational cooperation

ICT research maps onto all 5+2 (+2) axesICT research maps onto all 5+2 (+2) axes

Cutting across

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ConclusionsConclusions

Human Centered Knowledge Society meansHuman Centered Knowledge Society means

– Increased responsibility for the individualIncreased responsibility for the individual

– Increased productivity Increased productivity through innovation and creativitythrough innovation and creativity

– Time gain by collaborative structures and shared environmentsTime gain by collaborative structures and shared environments

– Increased possibilities Increased possibilities for wealth creation by atypical job relations for wealth creation by atypical job relations

NewNew work paradigms work paradigms

New New work environmentswork environments

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Contact websitesContact websites

http://europa.eu.int/eeuropehttp://europa.eu.int/eeurope

http://www.cordis.lu/isthttp://www.cordis.lu/ist

http://www.amiatwork.comhttp://www.amiatwork.com

and e-mail: and e-mail: bror.salmelin@cec.eu.intbror.salmelin@cec.eu.int