brooks brothers credit marketing - welcome program design by charles de gruchy
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![Page 1: Brooks Brothers Credit Marketing - Welcome Program Design by Charles de Gruchy](https://reader036.vdocuments.mx/reader036/viewer/2022082600/58ed72481a28ab836a8b45a9/html5/thumbnails/1.jpg)
WELCOME MULTI TOUCH
DECISION TREES
• 09/20/13
![Page 2: Brooks Brothers Credit Marketing - Welcome Program Design by Charles de Gruchy](https://reader036.vdocuments.mx/reader036/viewer/2022082600/58ed72481a28ab836a8b45a9/html5/thumbnails/2.jpg)
PMC CREDIT CARD WELCOME/ANTIATTRITION DECISION TREE
AccountOpen
WelcomePackage
PlasticsCreated
2-days PlasticsInhome
3-days Pre month
end
PlasticsMailed
7-days
1 2
3
Usage offer
31days
PURCHASE
NO PURCHASE
Brooks total mail stream
![Page 3: Brooks Brothers Credit Marketing - Welcome Program Design by Charles de Gruchy](https://reader036.vdocuments.mx/reader036/viewer/2022082600/58ed72481a28ab836a8b45a9/html5/thumbnails/3.jpg)
PLCC CREDIT CARD WELCOME/ANTIATTRITION DECISION TREE
AccountOpen
PlasticsCreated
2-days PlasticsInhome
3-days Brooks mail stream
PlasticsMailed
7-days
1
2
Usage offer
20days
PURCHASE
NO PURCHASE
![Page 4: Brooks Brothers Credit Marketing - Welcome Program Design by Charles de Gruchy](https://reader036.vdocuments.mx/reader036/viewer/2022082600/58ed72481a28ab836a8b45a9/html5/thumbnails/4.jpg)
3
ACTIVATION – WELCOME PLCC CARD CARRIER – TOUCH 1
![Page 5: Brooks Brothers Credit Marketing - Welcome Program Design by Charles de Gruchy](https://reader036.vdocuments.mx/reader036/viewer/2022082600/58ed72481a28ab836a8b45a9/html5/thumbnails/5.jpg)
4
ACTIVATION – WELCOME PMC CARD CARRIER – TOUCH 1
![Page 6: Brooks Brothers Credit Marketing - Welcome Program Design by Charles de Gruchy](https://reader036.vdocuments.mx/reader036/viewer/2022082600/58ed72481a28ab836a8b45a9/html5/thumbnails/6.jpg)
5
ACTIVATION – PMC WELCOME – TOUCH 2
![Page 7: Brooks Brothers Credit Marketing - Welcome Program Design by Charles de Gruchy](https://reader036.vdocuments.mx/reader036/viewer/2022082600/58ed72481a28ab836a8b45a9/html5/thumbnails/7.jpg)
6
ACTIVATION – PLCC TOUCH 2 AND PMC TOUCH 3