brooklyn denim co. press book
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DENIM NEWS: BROOKLYN DENIM COMPANY NOW OPEN Posted by Kathy Ng Hassan on March 17, 2010 at 6:29 pm.
Oh, those denim bandwagoneers are relentless. Just try to stop them from starting a new company from the ground up (gee, I wonder who), spinning off new denim labels (yep, heard that one before) or opening new stores! Don’t you get it? Denim is here to stay. You can’t extinguish our love.
– Kathy Ng Hassan From Racked NY:
When the recession first hit, there was a lot of talk about how the already-volatile Williamsburg retail scene would survive. The owners of Brooklyn Denim Company, a new jeans-and-more shop, took the rare optimistic approach. Rather than hunkering down and waiting for the economy to improve, they decided to open a neighborhood-focused store in Williamsburg promoting the world’s best denim brands, which they figured could use a boost. Click here to read more.
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Brooklyn Denim Co. Finding the perfect pair of jeans can take hours, which is why we
prefer to do all of our trying-on in one shop. This new Williamsburg boutique carries men’s
and women’s staples, including Hudson, James Jeans, Habitual and lesser-known
American-made brands like Simon Miller and Kill City. BDC is also one of the few stores in
the country to stock LVC, a line that replicates Levi’s jeans from the 1960s–80s ($250–$395). As an added bonus, an in-house tailor will hem your jeans pro bono. Oh, and while
you’re there, don’t forget to dress up your dungarees with ML Brown leather belts ($110)
Shopping New stores (April 1–7)
and vintage flannel shirts ($68). 85 North 3rd St at Wythe Ave, Williamsburg, Brooklyn
(718-782-2600, brooklyndenimco.com). Mon–Fri 11am–8pm; Sat 11am–7pm; Sun noon–6pm.
Cutie Room Sachiko Nagata wanted to take advantage of the burgeoning Bowery scene, so
she transplanted her five-year-old Nolita shop to the middle of the action. The new boutique
boasts the same shabby-chic feel as the old one, but it’s the prices we come here for—few
items in the store cost more than $200. We’re especially digging Arc and Co’s breezy
draped tunics ($128), designer pal Amanda Uprichard’s adorable star-printed jumpsuits
($260), and Flying Tomato’s hippie-chic embroidered dresses ($78). Mention TONY to
recieve 20 percent off headbands and vintage purses through April 30. 5 Rivington St
between Bowery and Chrystie St (212-925-2557, cutieroomnyc.com). Mon–Fri noon–7pm;
Sat, Sun noon–8pm.
Foravi This newbie is bringing a downtown edge to the UES, offering an assortment of
avant-garde designers and limited-edition pieces. Trendsetters can get their mitts on flirty
Alexia Admor sequin-embellished shift dresses ($325) and Vivienne Westwood for
Anglomania and Melissa ankle-boot wellies ($155). Shop the boutique’s house line for
splash-making garments, including Sohung Designs for Foravi voluminous ruffled organza
skirts ($975). And don’t miss out on owner Devora Avikzer Goltry’s private vintage jewelry
collection, including a multi-strand bracelet in antique brass ($225). Mention TONY to
receive 15 percent off through May 28. 1067 Madison Ave between 80th and 81st Sts (212-
288-1773, foravi.com). Mon-Sat 11am–7pm, Sun 11am–6pm.
Jérôme Dreyfuss You’ll be preening like a Parisian model after you snag some
droolworthy arm candy at this Soho shop. The handbag designer and husband of Isabel
Marant displays his superluxe creations on a rustic wooden hutch and fills his studio-
showroom with flat-screen TVs playing French music videos. Our fantasy shopping spree
includes slouchy leather shoulder bags with zippered pockets ($905), cross-body
messengers with buckle closures ($610) and zebra-printed totes with braided detailing
($2,335). Ooh la la! 473 Broome St between Greene and Wooster Sts (212-334-6920,
jerome-dreyfuss.com). Mon–Sat 11am–7pm; Sun noon–7pm.
Housing Works Thrift Shops Hell’s Kitchen Looking like a rock star won’t cost you a
week’s pay if you know where to shop—like the newest addition to the Housing Works
thrifty family. Gently used designer threads (Dior, BCBG Max Azria, etc.) fill this 2,500-
square-foot space, which’ll serve as the flagship location for men’s haberdashery. We’re
crushing on a floral-print Milly dress ($85), summery Christian Louboutin cork wedges
($85) and an Ermenegildo Zegna men’s leather jacket ($145). The owners also plan to
partner with Broadway and Off Broadway theaters to provide discounted tickets and special
performances for Housing Works customers. Mention TONY to receive 20 percent off
through April 30. 730–732 Ninth Ave between 49th and 50th Sts (646-963-2665,
housingworks.org). Mon–Sat 11am–8pm; Sun 11am–6pm.
Compiled by Laura Lanz-Frolio, Emily Roitman and Jenaya Singleton. Got store news? E-
mail [email protected].
See last week's new stores
More in Shopping
Time Out New York / Issue 757 : Apr 1–7, 2010
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Men's Denim By the Numbers
Replay’s revamped Milan store opened in April.
Photo By Courtesy
The denim industry has shrugged off the recession and is showing
stronger growth and renewed vigor.
Women proved throughout the economic downturn that they had come
to view denim as a wardrobe staple, an item with higher perceived value
due to its versatility and durability. They may have been willing to trade
down on price, but they certainly weren’t willing to trade out.
Sales of women’s jeans in the U.S. rose 6.2 percent to $8.52 billion for
the 12 months through March 31 compared with sales of $8.02 billion, a
4.6 percent increase, during the same period in the prior year, according
to data from market research firm The NPD Group.
While the gains are notable, there’s still evidence that the impact of the
financial crisis continues to linger. According to NPD, the average price
for women’s jeans fell 1.3 percent to $23.18 from $23.49, marking the
second straight year of declines. That trend offers some explanation of
the presence of two newcomers to the rankings of the top 10 women’s
brands this year. Angels, a junior line that sells at Kohl’s, and Just My
Size, a plus-size line, claimed the ninth and 10th spots this year,
respectively, with both lines retailing between $20 and $30. Pushed out
of the top 10 were Lucky Brand Jeans and Liz Claiborne.
Brands and denim specialty retailers are seeing clear signs of a
rebound. Leah Eckelberger, owner of Boston’s Jean Therapy, offers her
store to advertising agencies, magazines or financial institutions to host
private shopping events for their clients. Those events dried up 14
months ago, but have started to come back recently.
“In the last three months, we’ve definitely seen the return of that and it’s
been amazing,” said Eckelberger. “That, to me, is a sure sign that things are a lot better than they were.”
Lady Fuller, owner of the Blues Jean Bar, a chain of seven stores in Chicago, Dallas, Denver, San Francisco and Santa
Monica, Calif., described 2008 as “hideous” and the first half of 2009 as “rough.”
However, the difficulties forced her to reexamine her business and adapt in order to survive. Fuller started carrying the
majority of her stores’ 40 or so brands on consignment, a move she credits with helping keep the business afloat. She also
made a concerted effort to make sure her selection of brands didn’t look anything like the mix offered at local department
stores. Fuller and many other denim boutiques were burned when those neighboring department stores slashed prices on
leading premium labels in order to dump inventory, making their stores look prohibitively expensive.
“We went and found smaller vendors that were less known and more interesting to our customers,” said Fuller.
Brands such as Fidelity and DL1961 caught the attention of customers and Fuller said her sales so far in 2010 are 20 to
30 percent above 2009.
Fuller also said customers have come out of the recession looking for more from their purchases.
“I think people are very conscious about where they spend their money and how they spend it,” she said. “If they feel
Women’s Denim By the Numbersby ROSS TUCKER
Posted THURSDAY MAY 20, 2010
From WWD DENIM IN DEPTH ISSUE 05/20/2010
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Racked
Hipsters and jeans go
together like birds of a
feather, so we're
anticipating the newly
opened Brooklyn
Denim Company in
Williamsburg will do
just fine.
Racked got a good look
at the ambitious
emporium at the
corner of No. 3rd and
Wythe, which is
stocking Levi's, AG,
James Jeans,
Democracy of Nevermind, Easy Money, Rogan, Habitual, Deus and lots
more. What began as a reaction to the recession, the Brooklyn Denim
Company has a long-term goal to support local and American designers, as
well as their own house label and pump up the state of the neighborhood -
which, retail-wise, might need it.
BY KELLY O'REILLY // FRIDAY, MAR 19, 2010 AT 06:43 EDT
OPENINGS, WILLIAMSBURG
Brooklyn Denim Company NowOpen in Williamsburg
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Brooklyn DenimCo. New York Shops » Wi l l iamsburg » Denim
85 N. 3rd St .
(Wythe Ave. and Berry St .)
7 1 8-7 8 2-2 6 0 0
brooklyndenimco.com
Transit: L to Bedford Ave.
Last updated: March 16th, 2010
View all photos (1)
Top Pick
BLACKBOOK LOWDOWN
Ginormous warehouse space packed with premium denim. Proudly made
in the U.S.A., thirty different domestic labels running from Kill City to
Democracy of Nevermind to Levi's to James Jeans. Sewing machine and
work spaces nod to burgeoning in-house collection. Also stocks vintage
jackets and shirts, accessories, tops for the ladies. Glorious whitewashed
space with weathered wood floors, chandeliers, and rough beams up top.
Get patriotic.
FEATURES
Boutique Brands Brooklyn Brands Downtown Style
Modern
Brooklyn Denim Co.
Price
$$
Shop Type
Denim, Vintage
Opened
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Lowdown
Ginormous warehouse space packed with premium denim. Proudly made in the U.S.A., thirty different domestic
labels running from Kill City to Democracy of Nevermind to Levi's to James Jeans. Sewing machine and work
spaces nod to burgeoning in-house collection. Also stocks vintage jackets and shirts, accessories, tops for the
ladies. Glorious whitewashed space with weathered wood floors, chandeliers, and rough beams up top. Get
patriotic.
Features
Map
Transit
L to Bedford Ave.
Brooklyn Denim Co. 85 N. 3rd St.
(Wythe Ave. and Berry St.)
718-782-2600
brooklyndenimco.com
Boutique Brands Brooklyn Brands Downtown Style Modern
PRICE $$
SHOP TYPE Denim, Vintage
OPENED 2010
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