Brookhollow Business Park

Annual Owners Meeting – 4/14/10

4/13/2010

Agenda

Bird’s Eye View- BH Strategic Plan (5YP) Money Matters Money Matters Operations Architectural Theme BH Face Lift BH Re-Branding www.BrookhollowBusinessPark.com Sign Program

BH C A P bli U BH Common Area Public Use

Park MissionAt A Glance

Strive To Enhance The Overall Value Of The Ownership By Making Brookhollow Business p y gPark A Mixed Use Destination Of Choice,

Fostering A Safe And Pleasant Setting For W k Pl W h A d ShWork, Play, Worship, And Shopping

Business ObjectivesFocus & Scope of Work

Projects/Initiatives• Strategic Alignment• Asset Preservation/Enhancement• Scope Management

p

Routine Park ManagementC t/Q lit C t l

• Scope Management• Leverage Opportunities• Prioritization

• Cost/Quality Control• Enhancing Efficiency & Effectiveness• Process Flow/Management• Resource Management

Park-wide Synergy• Enhanced Owners/Businesses Networking• Leverage Opportunities

4

• Enhance Park Public Awareness & Traffic

Business ObjectivesEnhance Property Value, Provide A-Rated Biz Environment, Facilitate Promotions of Biz Within The Park

Projects, Initiatives, Work Streams, TacticsBusinessStrategies

Dri

ve

Drive j , , ,Strategies2010 2011 2012 2013 2014

LeverageFreewayExposure

FreewayMonument

Sign

FreewayLandscaping

Upgrade

FreewayBldg Trim

Paint-Retail

FreewayBldg Trim

Paint-Office

W b i Bi Sh S i l

EnhanceNetworking

Park-WideMeetings

WebsiteBusinessDirectory

Enhance Public ParkAwareness

CommunityEvents

CollectiveAdvertising

WebsiteBusinessDirectory

Biz ShowCase Events

Annual

SpecialEntrnment

Events

Preserve &EnhancePonds

ReplacePump (2)

ReplaceCheck

Valves (2)

Change TubesFilters

Add Timers

BroadenMixed-Use

1580: Facilitate Development; Food, Hotel, Entertainment1544, 1540, 1554: Facilitate Attracting Retail, Entertainment

Pond Area: Wedding Ceremonies, Food Kiosk, Café

AsphaltProject

Asphalt Project

Preserve &EnhanceGrounds

SidewalkProject

Replace Irrigation

Valve

ConductLHF

Face Lift

PaintTrim Project

Phase I

LandscapingColor Project

Phase I

LandscapingColor Project

Phase II

PaintTrim Project

Phase II

Trash EnclsGate Paint

Replace Trash Encls

Gates

Replace Exterior

Bldg Lights

ConductMHF

Face Lift

ConductHHF

WaterfallOuter

Face Lift Phase I Phase I Phase IIPhase II

CreateEfficiency

EstablishCross Vendor

Services

WebsitePref Vendor

CollectiveAdvertising

Web WorkOrder

Processing

Face Lift Perimeter

MONEY MATTERSMONEY MATTERS

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FinancialsStatus Update Versus Budget

Operating expenses on target with Budget, with prior year’s savings baked in. No increase in dues anticipated

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anticipated. Reserve study completed. Reserve budget in line with

study recommendation and in line with 5YP. Potential partial refund of 2009 dues paid upon close of

escrow for 1570 and receipt of 2009 outstanding dues for 1570 and 1560for 1570 and 1560.

Potential decrease in 2010 dues upon close of escrow for 1570 and current standing of 1570 and 1560. g

Visit www.BrookhollowBusinessPark.com for updates and detail.

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Reserve ExpenditureYear 2010

P d P O h l (2) 9 000Pond Pump Overhaul (2) 9,000Pond Check Valve (2) 5,800Screen Paint 4,400Accent Paint 13,000Asphalt 10,830Garage Roof Replacement 6,675Signage 90,000General 10,000General 10,000

149,705

The pond check valve is expected to provide significant saving in electricity costs

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OPERATIONSOPERATIONS

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OperationsCreating Synergyg y gy

Undertaking a complete through review of all services to find and create synergy across multiple functions that wouldwould Create efficiencies Enhance service quality Provide savings

Facilitate Bulk/Discount Rate For Owners’ Needing Services:Services: Roof Replacement Brick Stone Addition

HVAC S R i HVAC Screen Repair

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OperationsDay Porter

Establishing processes to ensure day porter’s time is utilized and leveraged to max

Re evaluate routine tasks and establish schedule work order

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Re-evaluate routine tasks and establish schedule, work order process and reporting structure Trash Management

Ground Cleanup Ground Cleanup System Maintenance

Allocate time for projectP i t j b Paint job

Replacement of exterior lights Hand rail repair

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ARCHITECTURAL THEMEARCHITECTURAL THEME

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Park Architectural Theme

Architectural Treatment SchemeStucco Paint

Accent(Trimmings, Fascia,

Doors/Windows, HVAC Screen)Wood Paint

Log Cabin Ball of StringRustic Taupe

Aged Jade

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Pigeon Gray

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Moonstruck

Cultured StoneColor Variation As Approved

Red Hook Gourmet HoneyWarm Hearth

ppBy The Architectural Committee

Golden Eagle Concrete Tile BlendColor Variation As Approved

By The Architectural Committee

FACE LIFTFACE LIFT

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Face LiftLow hanging Fruits

Removal of Unsightly & Excessive Signs Building Exterior Accent Paint

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HVAC Screen Paint Trash Enclosure Gate Paint

Landscape Color at Entrances Landscape Color at Entrances New Patio Umbrellas Facilitate Owners’ Face Lift: Facilitate Owners Face Lift:

Roof Replacement Brick Stone Addition

HVAC S R i HVAC Screen Repair

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Building ExteriorPaint Trim Project

15401500 1502 1530

15321536

1534 1544

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15181506

1516

1520

15401538

15041548

Focusing on: The perimeter

15261528

15261526

1524

1526

15221554

1508

Current owners’ buildings Needing a lift most

Trim Parapet Above Trim1502 x x1560

1570

15101502 x x1530 x x1532 x x1534 x x1536 x x1538 x x

1580

1538 x x1510 x1500 x1540 x x1544 x x1548 x x

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1554 x x

BEFORE

AFTERAFTER

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Current

AFTER

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LandscapingColor Projectj

Phase 1: Most barren- Plan ¼ moon flower planter bedsflower planter beds

Phase 2: Rehab and enhance to add color and dimension

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RE-BRANDING & MARKETING

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Re‐Branding & MarketingLeveraging Opportunities | Maximizing Potential

Goals: Develop Brand & Identity

Old Identity: Old Office Park New Identity: Destination of Choice for Business

Increase Awareness, Internet Traffic, & Foot Traffic Step 1: Subscription for Costar Property: Orange County

Comprehensive Market Inventory of Orange County 35,731 Buildings | 615 Million SF

Export Leasing Transactions, Analytic Reports, Properties for Sale, ect. Step 2: Create Website Step 3: Drive Traffic

Google AdWords Define Own Monthly Budget Choose Keywords You Want Routed to the Ad Create your Own AdO C f C & O Other: Chamber of Commerce & Online Publications

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BROOKHOLLOWBUSINESSPARK.COM

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WebsiteIncreasing Awareness | Competing Online

Two Facet Public Facing Compete online for internet traffic

E h k’ d Enhance park’s exposure and presence Promote businesses & create synergy Advertise available listings Advertise available listings

Internal Facing Create efficiencyy Enhance networking and communication Facilitate work order processing

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PUBLIC USE PERMITPUBLIC USE PERMIT

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Grounds & Pond Facilities Public Group Use High Level Proposition

Phase 1- Develop a permit program: Reduce liability exposure through indemnity agreement

processingprocessing Deter unwanted traffic to the park Position the park in conjunction with the five year strategic plan

(5YP)(5YP)

Phase 2- As part of the 5YP will evaluate options that would contribute to:

Enhancing awareness of the park Leveraging the pond area toward strengthening the mixed use

concept Promotion of the businesses within the park Potential revenue generation for the Association

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Grounds & Ponds Facilities Public Group UsePhase I

The permit process is applicable to all group events taking place within the Common Areas, including but not limited to: Wedding photo ops

Pi i Picnics Play activities Corporate Meetings

The fee is applicable only to non/owners, non/members Permit is processed by the Association Management Company Enforcement

Additional Signage by the pond Initially through participating owners and members-See instructions and flyer Subsequently through formal patrol service depending on availability of funds

“Brookhollow Business Park Pond Facilities Public Use THIS IS PRIVATE PROPERTY

These grounds, including the ponds, are for the use and enjoyment of the Brookhollow Business Park owners/tenants/and customers. A PERMIT is required for the use of these grounds for any event. Contact AyZar Asset Management at 714-662-2799 or visit the office at 1506 Brookhollow Drive, Ste 112 Santa Ana during normal business hours ”

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Ste 112 Santa Ana during normal business hours.

Grounds & Ponds Facilities Public Group UseInstruction-Flyer

Brookhollow Office/Business Park Common Grounds &  Facilities Public USE

Instructions 

Dear Brookhollow Owner, Member, Tenant, ,

Upon sighting of a group gathering at the pond or at other common areas, please approach the individual seeming  in charge and ask if they have a permit for the event.  If not, provide them with the flyer and ask them kindly to leave immediately. 

If they do not leave within 10 minutes call and report the incident as trespassingIf they do not leave within 10 minutes, call ........ and report the incident as trespassing_____________________________________________________________________________________

                                                                                                                                                     

Brookhollow Office/Business Park Common Grounds & Pond Facilities Public USE 

These grounds, including the ponds, are for the use and enjoyment of the Brookhollow Office/Business P k /t t / d t A PERMIT i i d f th f th d f tPark owners/tenants/and customers. A PERMIT is required for the use of these grounds for any event or photo opportunity. Contact AyZar Asset Management at 714-662-2799 or visit the office at 1506 Brookhollow Drive, Ste 112 Santa Ana during normal business hours.”

Please note that under California law, you are committing the crime of criminal trespass if you fail to leave Brookhollow land or buildings after being asked to do so by the property owners, by a business

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owner, by an employee, watchman or guard.

Thank you for your cooperation. 

_____________________________________________________________________________________

SIGN PROGRAM

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Sign ProgramMonument Signs

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Sign ProgramPylon – Park- Freeway

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Sign ProgramMonument Signs – 1580 Development

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Sign ProgramMonument Signs - Retail

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Sign ProgramMonument Sign – Park- Warner/Grand

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Sign ProgramMonument Signs – Retail Freeway

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Sign ProgramBroker Sign

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Sign ProgramBroker Sign - Variation

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Currently working on getting some bulk pricing for fabrication and installation

Sign ProgramUnit Window Broker Sign

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Thank your for your participation. My envolvment with BH Biz park has been very exciting to me both as a Board member and the Assocition management, simply because there is such huge opportunity here.

Before we start, I like to briefly introduce the Association Management Team. My guess is that you all know Carrie. Carrie has extensive background in real estate and property

management and with her good taste is making a marked difference already. The only problem is that she keeps coming up with these neat ideas which are rather upsetting, because they just mean added work to our plate.D A hi i UCLA b i h l l i d k d f l t t d l t fi Dean Aynechi is a UCLA business school alumni and worked for a real estate development firm as Director of Marketing until last year before joining AyZar. He basically heads our Marketing initiatives and will give you a run down of some ideas on how to re-brand and enhance the park. We will have Dean only until September when he will be staring his law school in DC. So, I intent to use him to the max while we have him and I recommend you do the same.y

Leyla is our an architecture student at Cal Poly Pomona and available for your architectural needs at hugely comeptitive rates. You can find her info on BH Biz web site.

Robert is our IT guru and a Disney IT veteran. if you need a whole network set up for your business or just trouble shooting your IT problems, he is the go to go and can be contacted through the website. If he is good for Disney, he is definitely good for me.

And last, but definitely not least, we have Rogerio Delgado. Roger has been with BH for over 12 years and has literally put his hear and soul into the park and I think I speak for everyone when I say we feel very fortunate to have his here at park. So, if we can all have a round of applause for Roger for his dedicated serviceRoger for his dedicated service.

Now, without further due, Wow, I don’t know about you, but I really would like to have my business there……

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