brookdale senior living presentation for january 8th (blue)

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January 8 January 8 th th , 2008 , 2008 Presentation for Presentation for

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Presentation for Brookdale Senior Living upper management.

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Page 1: Brookdale Senior Living Presentation For January 8th (Blue)

January 8January 8thth , 2008 , 2008 Presentation forPresentation for

Page 2: Brookdale Senior Living Presentation For January 8th (Blue)

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We are known by many names:

• World’s premier RFID company for people• Healthcare security

– Infant protection

– Wander prevention

– Asset tracking

– Patient identification

• First implantable microchip approved by the FDA for medical use

• 45 million “at-risk” patients(1)

Page 3: Brookdale Senior Living Presentation For January 8th (Blue)

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The VeriMed™ Technology

The first and only FDA-Cleared Class II Medical Device for a

Human ImplantableHuman Implantable Radio Frequency Transponder

System for Patient Identification and Health Information

What is VeriMed™?

Page 4: Brookdale Senior Living Presentation For January 8th (Blue)

The VeriMed™ Application

Safe, secure, rapid and accurate identification

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• Patented ‘Bio-Bond’ technology prevents migration of chip

• 16-digit identification read with a proprietary scanner

• Inserted just under the skin placed in the back of the upper right arm, between the shoulder and the elbow

• FDA cleared 2004

• A passive RFID tag the size of a grain of rice

Page 5: Brookdale Senior Living Presentation For January 8th (Blue)

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Named “Most Innovative” by FDA

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What makes up the VeriMed™ Microchip?

• Biocompatible Materials

• Size: 12 mm x 2.1 mm

• Weight: 0.002 oz.

• Anti-migration cap

• 16-digit unique ID number

• Packaged sterile, along with an insertion device

Anti-Migration Cap

Page 7: Brookdale Senior Living Presentation For January 8th (Blue)

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What is currently available for Patient’ Medical Identification

• Inability to access information is a major cause of medical error

– Prevalent when patients are unable to communicate in emergency rooms

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• There were 98,000 deaths due to medical errors in the U.S. last year (AMA)

Page 8: Brookdale Senior Living Presentation For January 8th (Blue)

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VeriMed™: Improving Health Outcomes

• Improve Acute and Chronic Disease Management

• Improve Efficiency Of Care Provided To At-risk Beneficiaries

• Reduce Morbidity and Mortality Caused By Inaccurate

Medical History

Page 9: Brookdale Senior Living Presentation For January 8th (Blue)

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VeriMed™ what does it do?

• Provides secure, reliable patient identification for access to healthcare information.

• In an EMERGENCY, will provide healthcare workers with a patient’s name, personal and medical information when they can’t speak, can’t remember or are unconscious.

Page 10: Brookdale Senior Living Presentation For January 8th (Blue)

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Efficient & Easy

Saves Valuable Time• Vital information is obtained

quickly via password protected, web enabled database.

Decreases medication errors• Your medications, allergies

and diagnosis are easily accessed

through the Patient Registry

Page 11: Brookdale Senior Living Presentation For January 8th (Blue)

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A resident’s physician can be notified

Page 12: Brookdale Senior Living Presentation For January 8th (Blue)

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Their loved ones can be called

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Residents medications will be known

• Dopamine agonists

• (bromocriptine, pergolide,

• pramipexole, ropinirole)

• Levodopa and carbidopa

• COMT inhibitors

• (entacapone, tolcapone)

• Anticholinergic agents

• (benztropine, trihexyphenidyl)

• Selegiline

• (MAO-B inhibitor)

• Amantadine

…and when

they are due for

their next dosage.

Page 14: Brookdale Senior Living Presentation For January 8th (Blue)

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Is the Microchip MRI Compatible?

Yes.

Patients with the

VeriMed™ Microchip

may safely undergo

MRI Diagnostics

Page 15: Brookdale Senior Living Presentation For January 8th (Blue)

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Is It A GPS Device?

No.

The VeriMed™ Microchip is not a GPS device, therefore, it cannot be used for tracking purposes.

Page 16: Brookdale Senior Living Presentation For January 8th (Blue)

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Will it be noticed at security checkpoints the airport?

NO

There is not enough metal in the VeriChip™

Page 17: Brookdale Senior Living Presentation For January 8th (Blue)

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Akron General Medical Center Study

Would you consider an RFID Implant?

•Anonymous survey conducted in an urban community academic ED•Convenience sample of patients and/or patient family members•Patients or family members over the age of 18 years were surveyed•N=402•-55% Female•Mean age of 45.0 + 17.7 years

Yes: 59%

Page 18: Brookdale Senior Living Presentation For January 8th (Blue)

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The Hospital Network is Growing

Page 19: Brookdale Senior Living Presentation For January 8th (Blue)

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St. Lucie and Martin County Hospitals near Brookdale Facilities

Page 20: Brookdale Senior Living Presentation For January 8th (Blue)

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Palm Beach County Hospitals near Brookdale Facilities

Page 21: Brookdale Senior Living Presentation For January 8th (Blue)

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Broward County Hospitals near Brookdale Facilities

Page 22: Brookdale Senior Living Presentation For January 8th (Blue)

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Phoenix area hospitals near Brookdale Facilities

Page 23: Brookdale Senior Living Presentation For January 8th (Blue)

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Chattanooga area hospitals near Brookdale Facilities

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Metro Atlanta hospitals near Brookdale Facilities

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Eastern Pennsylvania area hospitals near Brookdale Facilities

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New Jersey area hospitals near Brookdale Facilities

Page 27: Brookdale Senior Living Presentation For January 8th (Blue)

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What National Associations State:

Page 28: Brookdale Senior Living Presentation For January 8th (Blue)

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How VeriMed™ Works

Page 29: Brookdale Senior Living Presentation For January 8th (Blue)

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What happens when residents choose to have a VeriMed™ Microchip?

Meet with Physician at

A Community event or Optimum Life®

program

Assistancewith inputting

your Informationinto the database

Information isavailable to ER

Page 30: Brookdale Senior Living Presentation For January 8th (Blue)

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VeriMed™ Contract

Page 31: Brookdale Senior Living Presentation For January 8th (Blue)

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Additional Medical Information

Page 32: Brookdale Senior Living Presentation For January 8th (Blue)

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Other communications…

Page 33: Brookdale Senior Living Presentation For January 8th (Blue)

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Patient Registry

Page 34: Brookdale Senior Living Presentation For January 8th (Blue)

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Patient Registry

Page 35: Brookdale Senior Living Presentation For January 8th (Blue)

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Patient Registry

Page 36: Brookdale Senior Living Presentation For January 8th (Blue)

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Patient Registry

Page 37: Brookdale Senior Living Presentation For January 8th (Blue)

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Secure and Private

• Safe secure link to various electronic medical records

• HIPAA Compliant

• Secure database/encrypted

• Corporate privacy policy

• Voluntary informed consent

• Patient controlled information– Designated access to information

Page 38: Brookdale Senior Living Presentation For January 8th (Blue)

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Think about the residents Brookdale serves, how it might save their life…

Page 39: Brookdale Senior Living Presentation For January 8th (Blue)

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Thank you for letting us be here with you today

It’s all about peace-of-mind in a medical emergency