bronwen andrews: maximising the benefits of the multi-market environment
TRANSCRIPT
IPRA Summit November 6th 2013
Maximising the benefits
of the multi-market
environment
2 Introduction
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3 Why Eastern Europe is important to top
global companies
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4 Key question
5 You hold the key already
+ WHY… are global campaigns coming?
+ WHAT… is the benefit to you?
+ HOW… can you engage your stakeholders and develop your business?
7 WHY global campaigns
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8 WHAT do international clients want?
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9 HOW can you be successful in…
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10 Build on the benefits
11 Take away the barriers
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12 BA case study
13 Protecting and building your reputation
7 TOP TIPS
15 TIP 1: Plug yourself in to the best global
leaders
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16 TIP 2: Give your local insight to global
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17 TIP 3: Decide what you want to be
famous for and make it real
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18 TIP 4: Make your offer easy to buy
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19 TIP 5: Make your processes world class
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20 TIP 6: Push for more budget to do the job
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21 TIP 7: Ask not what global business
can do for you but what you can do for
global business
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22 Next steps
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Q&A
