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    SERBIA YOUR BUSINESS PARTNER

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    ExperiencesFrom Serbia

    2013.

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    Introductory Word

    To establish Serbia as a country recognizable by its investment potential, market economy, open borders, a

    country prepared to be competitively integrated into the European mainstream, represents the national interestof the Republic of Serbia. These are the foundations on which the Chamber of Commerce and Industry ofSerbia, as a leading business association of Serbian entities, bases its essential commitment. The strate-gic objectives of the Chamber of Commerce and Industry of Serbia are to actively strengthen the economicdevelopment of the country, boost exports and foreign direct investments, heighten the competitive edge of theSerbian economy, further the development of entrepreneurship and promote Serbian economy as a respecta-ble destination to invest in.

    The activities of the Chamber of Commerce and Industry of Serbia are primarily directed toward the represen-tation of the interests of its members striving to create open, stimulating and prosperous business climate.

    Representing the members interests in this way is particularly important in circumstances when the businessenvironment is facing the challenges of economic activities depression on global scale which is on internalplan made more complex by transition challenges on one hand and challenges of adapting to economic crite-ria for the EU membership on the other.

    Chamber of Commerce and Industry of Serbia supports the domestic economy and investors also by offeringa wide range of information, promotion and consulting services. To represent and promote Serbian business,natural and human resources in the country and abroad, provide foreign investors with the information onrequirements and possibilities of conducting business in Serbia, are the important tasks of the Chamber ofCommerce and Industry of Serbia.

    The granted EU candidate status to Serbia would enhance business reliability and stability of business in Ser-bia, and that is a signal for investors that Serbia is moving in the right direction to strengthen competitivenessand predictability of business environment.

    The Chamber of Commerce and Industry of Serbia and chamber system in Serbia have 156 long tradition. Thedeveloped chamber network and the representative ofces abroad are the guarantee for the effective applicati-on of all mechanisms of support to the economy and business community.

    The longterm aim of the Chamber of Commerce and Industry of Serbia is clear enoughstable and strongeconomy, improvement of business and investment environment, higher living standards of its citizens anddevelopment of Serbia. Constant progress and many examples of good practice are the best guarantee forsuccess.

    Welcome to the Chamber of Commerce and Industry of Serbia!

    Mr eljko Serti

    President of the Chamber of Commerce and Industry of Serbia

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    Republic of Serbia is a state of Serbian people and all citizens who live in it, based

    on the rule of law and social justice, principles of civil democracy, human and minorityrights and freedoms, and commitment to European principles and values.

    Constitution of the Republic of Serbia, Article 1.

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    General Data

    Resources

    Location: Southeastern Europe, central part of the Western Balkans

    Geographic coordinates: 44 00 N and 21 00 ETerritory: 99,269 million square kilometers

    Population: 7.2 million (the data for AP Kosovo and Metohia excluded)*

    Borders with: Hungary, Romania, Bulgaria, Macedonia, Albania, Montenegro,Bosnia and Herzegovina and Croatia

    Capital city: Belgrade, circa 1.6 million inhabitants

    Cities above 100,000: Novi Sad, Ni, Kragujevac, Pritina, Subotica

    State organization: Parliamentary RepublicOfcial language: Serbian

    National currency: RSD dinar

    Time zone: GMT+1

    Road network: 40,845 kilometers

    Railway network: 4,092 kilometersNavigable rivers: Danube 588 km, Sava207 km and Tisza164 km

    International airports: Belgrade, Ni and Pritina

    Agricultural land: 5.7 million ha

    Coal reserves: 20 billion tons

    Petrol and gas reserves: 20 million tons oil equivalent

    Hydro potential: circa 27.000 GWh

    Mineral and Thermo

    mineral waters: 700 springs, out of which 360 are recognized

    Geological reserves: copper 2.8 billion tons, antimony 9 million tons, magnesite 41 million tons, reproof and ceramic clay 190 million tons

    Nature Conservation: 125 protected plant and 428 animal species

    National Parks: the Fruka Gora Mountain, erdap, Tara, Kopaonik, Mountainara

    Biosphere reserve: Golija Mountain

    *Sources: Statistical Ofce of the Republic of Serbia

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    between the East and the West

    in where 16 Roman emperorswere born

    of great people and big achievements

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    of glorious pastand great prospects

    A country of champions

    rich in tradition and modern in future path

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    Gross DomesticProduct (GDP)

    Services

    Agriculture, hunting,

    forestry and shing

    Construction industry

    Industry

    4.8%

    22.3%

    2002 2003 2004 2005 2006 2007 2008 2009

    11

    7

    5

    31

    1

    3

    5 3.5

    2

    3.8

    5.4

    3.6

    5.4

    9.3

    2.5

    4.3

    9

    1 1.6

    2010 2011 2012*

    Until 2010, there were visible changes in the

    structure of Serbian economy towards services. In

    2011, a drop in share of services in the economic

    structure of the country was recorded, and now

    services account for 62.1% (or 66.9% includingconstruction industry).

    28,

    692

    31,

    141

    28,

    006

    28,

    957

    32,

    668

    28,

    468

    23,

    305

    20,

    306

    19,

    026

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    CHALLENGES

    Improvement of economic competitiveness Strengthening of innovation capacity and industrial mo-

    dernization Improvement of export structure Development of infrastructure Creation of new jobs

    Reform of the public sector Creation of incentive investment climate

    Earnings

    Ination

    Labour force structure

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    Export structure by activity classication in 2011

    Source: Statistical Ofce of the Republic of Serbia

    Commodities export and import in the period

    2004-2011 (in million EUR)

    Source: Statistical Ofce of the Republic of Serbia

    8,

    623

    8,

    439

    10,

    462

    11,

    505

    12,

    622

    14,

    450

    70%

    60%

    50%

    40%

    30%

    20%

    10%

    0%

    SERBIAN ECONOMY

    Foreign Trade

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    Major partners in export in 2011

    Source: Statistical Ofce of the Republic of Serbia

    Major partners in import in 2011

    Source: Statistical Ofce of the Republic of Serbia

    Italy

    Bosnia and Herzegovina

    GermanyMontenegro

    Romania

    Russia

    Macedonia

    Slovenia

    Other

    37.4%

    11.1%10.1%

    11.3%

    7.5%

    6.9%

    6.7%4.5%4.5%

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    2008 2009 2010 2011Wheat 2,095 2,068 1,630 2,076

    Maize 6,158 6,396 7,207 6,480

    Barley 344 303 244 279

    Oats 96 74 68 71

    Rye 14 13 10 12

    Sugar beet 2,299 2,798 3,325 2,822

    Sunower 454 378 378 378

    Soya bean 351 349 541 441

    Potato 844 898 887 892

    Wine (1000 hl) 1,542 2,210 2,363 2,326Milk (mil.l) 1,534 1,515 1,462 1,472

    Butter 3 2 2 3

    Cheese 21 22 23 24

    Beef and baby beef 99 100 96 100

    Pork 266 252 269 280

    Mutton 23 25 23 24

    Poultry 76 80 84 88

    Meat-total 464 457 472 492

    Agriculture

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    Frukogorski bermet, sweet wine served at MariaTerezias Court, ajvar from Leskovac and honeyfrom Homolje mountains are domestic products withprotected indication of geographical origin at interna-tional level in 27 countries of the world.

    Apart from these, 50 other products and localities areregistered at national level in the Serbian IntellectualProperty Office: prosciutto and bacon from Uzice,kulen from Srem, sausages and salamis, sausagefrom Poarevac, herbal tea from Rtanj, cheese fromHomolje, Riesling wine from Banat, Ruica wine fromJagodina, wine from Kosovo, caviar from Kladovo,a number of mineral waters, barbeque meat fromLeskovac, duvan varci (a variant of pork rinds)from Valjevo, cabbage from Futog, raspberries from

    Arilje, rugs from Pirot, damask from Bezdan and woolknitted garments from Sirogojno.

    Other

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    Energy

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    Electric power distribution regions:

    1 Elektrovojvodina, Novi Sad

    2 Elektrodistribucija Beograd, Beograd

    3 Elektrosrbija, Kraljevo

    4 Jugoistok, Ni

    5 Centar, Kragujevac

    * Elektrokosmet, Pritina

    *Since June 1999, Electric Power Utility of Serbia

    has not managed its capacities on

    Kosovo and Metohija

    1

    2

    3

    5

    4

    *

    Zrenjanin

    Novi Sad

    S. MitrovicaKostolac A

    Kostolac BKostolac

    erdap I

    Morava

    N. Tesla AN. Tesla B

    Zvornik

    Kolubara

    Kolubara

    Kolubara B

    B. BataMeuvrje

    Ovar Banja

    Kokin Brod

    BistricaPotpe

    Uvac

    Kosovo

    Kosovo

    Pirot

    Vrla IIVrla III

    Vrla IV

    PAP Lisina

    Vrla I

    Kosovo B

    RHE B. Bata

    erdap II

    = 500 MW

    Electric powerplants and mines:

    TPP

    TPP underconstruction

    THPP

    HPP

    Coal mine

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    Industrial Production

    Industrial sectors Share inpercentsMining 7.6Production of food products 18.6

    Beverages production 5.4Production of tobacco products 1.4Production of textiles 1.2Production of garments 2.5Leather and leather products production 1.0Wood processing and production of wooden products 1.2Production of paper and paper products 2.7Reproduction of audio and video records 1.8Production of coke and oil derivates 3.7Production of chemicals and chemical products 3.2Production of basic chemicals 3.5

    Production of rubber and plastic products 5.0Production of other nonmetal mineral products 4.6Production of basic metals 1.3Production of metal products excluding machines 7.0Production of computers, electronic and optical devices 1.6Production of electric equipment 2.8Production of non listed machines and equipment 2.3Production of motor vehicles and trailers 1.3Production of other transportation vehicles 0.5Production of furniture 1.9Other processing sectors 0.9

    Repair and equipment assembly 0.3Electricity and gas supply and air conditioning 16.7

    Industrial production

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    Construction and Building Industry

    The bridge across Ada is a unique in the world in

    its category. This is the biggest bridge in the world

    with one pylon which is high 200 m and wide 46 m.

    The bridge is also unique because it is asymmet-

    ric, i.e. pylon is placed in the middle of the bridge.

    Therefore, the bridge had to be made of different

    materials. The back span of the bridge is 250 m and

    it is made of 12 concrete segments from the side ofCukarica, whereas the main span of the bridge is

    made of 19 steel segments. All these are connected

    with the pylon by 20 pairs of cables the total length

    of which is 1000 km which is a distance between

    Belgrade and Istambul. A story about the bridge

    was broadcasted by Discovery Channel proving

    that this bridge was ranked among most important

    bridges in the world.

    Source: Belgrade Land Development Public Agency

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    In April 2011 the nine students from the University

    of Belgrade won first place in the European Com-

    missions Sustainable energy week 2011 compe-

    tition in Brussels, with their Strawberry tree pub-

    lic solar charge for mobile devices. The Strawberry

    energy (the real name of this student organization)

    triumphed in the competition of 309 projects and

    beat the companies like Toyota, General Electric

    and Renault.

    Innovations

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    The Lafarge Invention Award competition held on

    the 5th of January 2011 in France involved 104

    best projects from over 80 varied countries, where

    three technologies from Serbia entered the finals.

    On that occasion, out of ten finalists the technol-

    ogy Panel construction system with permanent

    internal isolation was announced the winner in its

    category.

    Environmental Protection

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    Transport

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    International Navigable Routes in Serbia

    Source: CCIS

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    Trade

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    IT Sector

    Strength Weakness

    Environment

    HighTech export Serviceable pat-

    ents Number of phone

    lines Quality of scientic

    and research insti-

    tutions Electricity genera-

    tion

    Nonconformity of ICTregulations with globalones

    Strength of the localcompetition

    Sophistication of thenance market

    Availability of stateoftheart technologies

    Readiness(Absortion

    quality)

    Monthly businessphone subscribers

    Monthly privatephone subscribers

    Quality of math-ematics and scien-tic education

    Quaity ofpublic(state)schools

    Level of personnel edu-cation

    Sophistication of buy-ers

    Importance of ICT forthe future of the state

    Use

    Internet bandwith Cell phone sub-

    scribers

    Technology adoption onthe company level

    Foreign technologylicensing diffusion

    Government success inICT promotion

    Availability of govern-ment online services

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    Foreign currency inow tourism (in mill. USD)

    Source: National Bank of Serbia

    Tourism

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    In 2011 CNN ranked Novi Sad among the 50 bestsummer destinations in the world, and EXIT festival

    among the 5 top international festivals.

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    Financial Services

    Ownership structure of the banks in Serbia

    Source: National Bank of Serbia

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    Small and Medium-Sized

    Enterprises

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    INVESTMENTS

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    Company Country of origin ActivityInvestment amount

    (mill. EUR)

    Telenor Norway Telecommunications 1,602Gazprom Neft- NIS Russia Energy 947Fiat Group Italy Car industry 940Delhaize Belgium Retail trade 933Stada - Hemofarm Germany Pharmaceuticals 650Mobilkom VIP Mobile Austria Telecommunications 633Philip Morris DIN USA Tobaco industry 630Banca Intesa Italy Banking 508Eurobank EFG Greece Banking 500Raiffeisen bank Austria Banking 500

    Salford Investment Fund Great Britain Food 500StarBev- Brewery Apatin Czech Republic Food 487CEE / BIG shopping centers Israel Real estate 470

    Agrokor Croatia Food 450National Bank of Greece Greece Banking 425Mercator Slovenia Retail trade 413U. S. Steel USA Metal 280Credit Agricole France Banking 264Fondiaria SAI Italy Insurance 220Lukoil Russia Energy 210

    Twenty largest investors into Serbia, in the period 20012011

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    Projects forwhich the

    resources areapproved

    Projectsof special

    importance

    Biginvestment

    projects

    Mediuminvestment

    projects

    Direct Investments

    Production sectorServices intendedfor international

    trade

    Strategicprojects in theeld of tourism

    Investments in the

    4th group of localselfgovernancecommunities anddevastation areas

    Investments in

    the 1, 2 and 3group of localselfgovernance

    communities

    In the entire territoryof the Republic ofSerbia

    In the entireterritory of the

    Republic ofSerbia

    Resourcesamount

    Up to 17%of total

    investmentsamount

    Up to 20%of total

    investmentsamount

    Up to 10%of total

    investmentsamount

    4,000 10,000EUR per each

    new job

    4,000 10,000EUR per each

    new job

    4,000 10,000 EURper each new job

    4,000 10,000EUR per each

    new job

    Minimum amountof investments

    200 millionEUR 50 million EUR 50 million EUR 0.5 million EUR 1 million EUR 0.5 million EUR 5 million EUR

    Minimum number

    of new jobs 1,000 300 150 50 50 10 50

    Financial incentives

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    Mission

    CHAMBER OF COMMERCE ANDINDUSTRY OF SERBIA

    History

    The Chamber of Commerce and Industry of Serbia

    is the national leader in the promotion and protec-

    tion of interests of the economy of Serbia.

    Vision

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    International activities

    The world business organization

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    Activities

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    Map base: Geokarta Ltd.

    Single chamber system of Serbia comprises thenational chamber Chamber of Commerce andIndustry of Serbia, two Provincial Chambers (Voj-vodina and Kosovo and Metohija), Belgrade Cham-ber of Commerce and Industry and sixteen Regio-nal Chambers of Commerce and Industry (Kikinda,Kragujevac, Kraljevo, Kruevac, Leskovac, Ni, Novi

    Sad, Panevo, Poarevac, Sombor, Sremska Mitro-vica, Subotica, Uice, Valjevo, Zajear and Zrenja-

    nin). Representing the entire economic sector, thenetwork of chambers of commerce in Serbia is

    the broadest inuence base for the creation ofeconomic policy and legal framework for thebusiness environment.

    Chamber ofCommerce System

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    On account of promoting the export, attracting the inves-tments and internationalizing the economy of Serbia, theChamber of Commerce and Industry of Serbia has itsrepresentative ofces in Vienna, Brussels, Frankfurt, Kiev,Milan, Moscow, Paris, Podgoricaand Zagreb.

    Vienna

    Brussels

    Frankfurt

    Paris

    Milan

    Podgorica

    Kiev

    Moskow

    Zagreb

    Representative ofces abroad

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    Chamber of Commerce and Industry of Serbia

    Resavska 13-15, Belgrade

    Phone: (+381 11) 3300 900, Fax: (+381 11) 3230 949

    [email protected]

    www.pks.rs