brochure & order form_turkey top 100 e-commerce players 2011

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yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg Telefon: +49 (0) 40 - 39 90 68 50 Fax: +49 (0) 40 - 39 90 68 51 [email protected] www.ystats.com www.twitter.com/ystats www.facebook.com/ystats Publication Date November 2011 Language English Format Excel Covered Countries Turkey Price Single User License: € 2,450 (excl. VAT) Site License: € 4,900 (excl. VAT) Global Site License: € 7,350 (excl. VAT) Turkey Top 100 E-Commerce Players 2011 November 2011 We deliver the facts you make the decisions RESEARCH ON INTERNATIONAL MARKETS Provided by

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Page 1: Brochure & Order Form_Turkey Top 100 E-Commerce Players 2011

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

www.twitter.com/ystatswww.facebook.com/ystats

Publication Date November 2011

Language English

Format Excel

Covered Countries Turkey

Price Single User License: € 2,450 (excl. VAT) Site License: € 4,900 (excl. VAT)

Global Site License: € 7,350 (excl. VAT)

Turkey Top 100 E-Commerce Players 2011 November 2011

We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS

Provided by

November 2011

Page 2: Brochure & Order Form_Turkey Top 100 E-Commerce Players 2011

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

www.twitter.com/ystatswww.facebook.com/ystats

Turkey Top 100 E-Commerce Players 2011

Key Findings

Company and Product Information

Covering the Top 100 Companies in E-Commerce in Turkey

• Sahibinden.comwastheleadingE-CommerceplayerinTurkeyintermsofuniquevisitorsinSeptember2011, followedbyauctionplatformGittiGidiyor.

• Multi-categoryretailerHepsiburadaisrankedthird,asthecompanydistributedmorethan330,000products in more than 36 categories in 2011.

• PrivateshoppingsiteTrendyolisalsowithintheTop10oftheranking.Thesitealreadyhad2million registeredusersinthebeginningof2011.

• ElectronicsareverypopularinTurkey,asmorethanonequarterofallanalyzedcompetitorsdistributeproductsinthiscategory.

• Fashion,media,jewelleryandautopartsareotherimportantproductcategoriesfortheleadingE-CommerceplayersinTurkey.

About our Reports

Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions

A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof the market situation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases,journals,companyregistriesandnewsportals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentationsorbeindividuallyadapted.• Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.

About yStats.com

• yStats.comhasbeencommittedtoresearchup-to-date,objectiveanddemand-baseddataonmarketsand competitorsfromvariousindustriessince2005.• HeadquarteredinHamburg,Germany,thefirmhasastronginternationalfocusandisspecializedin secondarymarketresearch.• Inadditiontoreportsonmarketsandcompetitors,yStats.comalsocarriesoutclient-specificresearch.• ClientsincludeleadingglobalenterprisesfromvariousindustriesincludingB2CE-Commerce,electronic paymentsystems,mailorderanddirectmarketing,logisticsaswellasbankingandconsulting.

Page 3: Brochure & Order Form_Turkey Top 100 E-Commerce Players 2011

• Rank1:Sahibinden.com• Rank2:GittiGidiyor• Rank3:Hepsiburada• Rank4:Araba.com• Rank5:Trendyol• Rank6:Arabam.com• Rank7:Markafoni• Rank8:Ucuzu• Rank9:limango• Rank10:ElookatSeriIlanlar• Rank11:Akakce.com• Rank12:Sehirfirsati• Rank13:VatanComputer• Rank14:Otoaraba• Rank15:Teknosa

• Rank16:Grupfoni• Rank17:Cimri• Rank18:Otogazete• Rank19:Kitapyurdu.com• Rank20:Grupanya• Rank21:Hizlial.com• Rank22:IstanbulBilisim• Rank23:Alalimsatalim• Rank24:IntokoKijiji• Rank25:Tatilsepeti• Rank26:Biletix• Rank27:GoldTeknolojiMarketleri• Rank28:Yemeksepeti• Rank29:Koctas• Rank30:Ciceksepeti• Rank31-100

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

www.twitter.com/ystatswww.facebook.com/ystats

Turkey Top 100 E-Commerce Players 2011

Company and Product Information

Structure of the Report

This report includes a ranking of the Top 100 E-Commerce companies in Turkey. The companies are ranked by the number of unique visitors (users)* from Turkey to the website in September 2011. Furthermore, Audience Reach is included - this represents the share of Internet users who visited the website in September 2011.

The ranking includes• CompanyName• Logo• Shareholder(ifavailable)• BusinessModelType(MarketPlace/Platform,Multi-CategoryRetailer,CategoryKiller,TargetGroupShop/ ProductRangeShop,Auctions,BrandShop,Discountshops,PrivateShopping,LiveShopping,Mass Customization,EventConcepts,Co-Shopping,Intermediaries)• ProductRange(Media,Fashion,Sports,Electronics,Do-it-yourself/Gardening,Furnishing,PetSupplies,Toys, Jewelry/Watches/Leather,CarComponents,Cosmetics,Other)• E-CommerceRevenue(ifavailable)• UniqueVisitorsfromTurkeyandworldwide• AudienceReachiTurkeyandworldwide• LinktoWebsite• LatestNews

*theestimated,undublicatednumberofpeoplewhovisitasiteoveraspecificmonth.Withtheuniquevisitors(users)metric,youcangtanideaofthepercentageofyourtargetaudienceyoucanreach.

Table of Contents

Page 4: Brochure & Order Form_Turkey Top 100 E-Commerce Players 2011

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

www.twitter.com/ystatswww.facebook.com/ystats

Turkey Top 100 E-Commerce Players 2011

Samples

Page 5: Brochure & Order Form_Turkey Top 100 E-Commerce Players 2011

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

www.twitter.com/ystatswww.facebook.com/ystats

Turkey Top 100 E-Commerce Players 2011

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Page 6: Brochure & Order Form_Turkey Top 100 E-Commerce Players 2011

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

www.twitter.com/ystatswww.facebook.com/ystats

Turkey Top 100 E-Commerce Players 2011

Terms and Conditions1. SCOPE1.1 Thefollowingtermsandconditionsapplytoourentirecontract(the“Contract”)between

yStats.comGmbH&Co.KG(hereinafteralsoreferredtoas“we”or“us”)withourcustomersregarding(i)researchservices,(ii)thepurchaseofreports,and(iii)anyothercontractsbetweenusandourcustomersexecutedbyreferencetothesetermsandconditions(anyreportsandotherservicesandproductswhichwemaymakeavailabletothecustomerunderaContracthereinafterthe“Products”).

1.2 Anytermsandconditionsofourcustomersareherebyexpresslyrejected.Agreementscon-trarytothesetermsandconditionsrequireourwrittenconfirmation.IncaseofdeviationsbetweenthesetermsandconditionsandthecontentsoftheOrderForms,thecontentsoftheOrderFormshallprevail.

2. OFFERS, ORDERS2.1 Withrespecttoresearchservices,weusuallysubmitanoffertothecustomerintheformof

a“ResearchOrderForm”accompaniedwithaproposalstatingthenatureoftheissuetoberesearched,theservicestoberendered,thetimerequiredforthestudyandthefeedue.

2.2 Withrespecttothepurchaseofreports,weusuallysubmitanoffertothecustomerintheformofa“ReportOrderForm”accompaniedwithproductbrochurestatingthecontentsofthereportandthefeedue.Inthisrespect,ourcustomersmaychosebetweentwotypesofProducts,namely(i)ourProduct“MarketReports”and(ii)ourProduct“FullAccessGlobalE-CommerceReports”.

2.3 IfacustomerordersourProduct“MarketReports”,thecustomergetsaccesstotheorderedreportasidentifiedintheReportOrderFormandthecustomermayusethatreportinaccor-dancewithSection4.3belowandtheotherprovisionsoftheContract.

2.4 IfacustomerordersourProduct“FullAccessGlobalE-CommerceReports”,thecustomergetsaccesstoanystandardreports(fortheavoidanceofdoubtexcludingreportspublishedinconnectionwithanyresearchservices)focussedonthe“Internet&E-Commerce”industryasgenerallypublishedbyusduringthetwelve(12)monthspriortotheexecutionoftheContractandduringthesubscriptiontermasidentifiedinthe“ReportOrderForm”asofthedateoftheexecutionoftheContract(i.e.one,twoorthreeyears),andthecustomermayusethosereportsasa“GlobalSiteLicense”inaccordancewithSection4.3belowandtheotherprovisionsoftheContract.

2.5 Unlessexpresslyagreedotherwiseinwriting,thecontentsofouroffersmaynotbemadeavailableinwholeorinparttoanythirdpartyoutsidetheorganizationofthecustomerwithoutourpriorwrittenconsent.

2.6 Ouroffersarenotbindingandsubjecttochangewithoutnoticeuntilacceptancebythecustomer.Ourorderswillbecomelegallybindinguponacceptancebythecustomer.Avalidacceptancerequirestheexecutionofour“ResearchOrderForm”orour“ReportOrderForm”respectively(eachsuchdocumenthereinafterthe“OrderForm”)byadulyauthorizedrepre-sentativeofthecustomerandthesubmissionoftheOrderFormtousviafacsimileoremailwithpdf-attachment.WewillprovidethecustomerwiththeaccessdatarequiredtoaccesstheorderedProduct(s)withtwo(2)daysasoftheexecutionoftheContract.

3. TERMS OF PAYMENT3.1 ThecontractuallynegotiatedpricesaretobederivedexclusivelyfromtheOrderFormand/or

thedocumentsreferencedtherein.3.2 Allpricesarenetandwithouttransportationcosts,ifapplicable.ValueAddedTax,ifapplica-

ble,atthestatutoryrateshallbeaddedtoallfeespayablehereunder.3.3 Wemaydemandanadditionalfeeforservicesthatgobeyondthescopeasagreedunderthe

OrderFormincasesuchadditionalProductsarerequestedbythecustomer.3.4 WewillsendourinvoicetothecustomeruponexecutionoftheContract,unlessagreed

otherwiseintheOrderForm.IntheeventthatthecustomerordersourProduct“FullAccessGlobalE-CommerceReports”,wewillsendourinvoiceforthefirstcontractyearuponexe-cutionoftheContractandtheinvoice(s)foranysubsequentcontractyear(s),ifany,uponcommencementofanysubsequentcontractyear.

3.5 Allpaymentsshallbedueandpayablewithinthirty(30)daysfollowingthedateofourinvoicewithoutanydeductions.Thecustomerwillbeindefaultonedayaftertheexpirydatewithoutanyfurtherwarningnoticebeingrequired.

3.6 Allcustomers‘rightsofretentionorset-offareherebyexcludedtotheextentthattheyarenotbasedonthesamecontractualrelationship.Retentionsorset-offsareallowedonlyifthecustomer‘sclaimisnondisputedorhasbecomeunappeasable.

3.7 Intheeventofacustomer‘sdefaultinpaymentorotherapparentcreditunworthiness,allremainingclaimsagainstthatcustomershallbecomeimmediatelydueandpayableinfull.Weshallthenbeentitledtorescindpaymenttermspreviouslyagreeduponandtodemandpaymentinadvanceorotherappropriatesecuritywithrespecttopendingdeliveries.Acustomershallbedeemedunworthyofcreditinparticularwhenhefilesapetitioninban-kruptcyorcompositionproceedings.

4. INTELLECTUAL PROPERTY RIGHTS AND INDEMNITIES4.1 AllcopyrightsandotherintellectualpropertyrightsinconnectionwithourProductsremain

withus.Alldatacarriersremainourproperty.Thecustomermaynotmodify,publish,trans-mit,transferorsell,reproduce,createderivativeworksfrom,distribute,perform,display,orinanywayexploitanyoftheProductsmadeavailablebyus,inwholeorinpart,exceptasexpresslypermittedundertheContract.

4.2 UpondeliveryoftheProductstothecustomerandpaymentoftheagreedfee,thecustomerobtainsanon-exclusive,non-transferable,perpetual,worldwiderighttousetheProductsprovidedtothecustomerforitsinternalpurposesoranyadditionalpurposessetoutintheOrderForm.ArighttoresellourProductsrequiresourpriorwrittenapproval.

4.3 Intheeventthatthepartiesagreeona“SingleUserLicense”undertheOrderForm,thismeansthatonlyoneindividuallynameduserofanorganizationshallbeentitledtoaccessthereport.Intheeventthatthepartiesagreeona“SiteLicense”undertheOrderForm,thismeansthatalluserswithinagivengeographicallocation(asspecifiedintheOrderForm)ofanorganizationshallbeentitledtoaccessthereport.Intheeventthatthepartiesagreeona“GlobalSiteLicense”,thismeansthatallworldwideusersofanorganizationshallbe

entitledtoaccessthereport.Inbothcases,theterm“organization”referstothecompanyofthespecificcustomeronlyandexcludesanythirdpartiesincludingaffiliates.

4.4 Wemustexpresslybenamedastheauthorofanydatathecustomerprocessesfurtherascontractuallynegotiated.

5. TECHNICAL INFORMATION5.1 WeshallprovideourProductsinstandardizeddataformats.5.2 Thecustomermustensurethathehasthecorrespondingtechnicalresourcestomakeuseof

thesedata.Thecustomermaynotderiveanyclaimsinthisconnectionongroundsofbreachof obligation.

6. DEFECTS AS TO QUALITY6.1 Noclaimsfordefectsastoqualityaretriggeredbyinsignificantdiscrepanciesbetweenour

productsandservicesandthewarrantedqualityorfitnessforuse.6.2 Likewise,noclaimsfordefectsastoqualitymaybederivedfromentrepreneurialrisks–

e.g.,withregardtoquestionsofentrepreneurialdiscretion,anerroneousassessmentofthemarketsituationorthefailuretorecognizeabusinessaction’smerit.

6.3 Defect-basedclaimsarefurtherexcludedincasesofexcessiveorimproperuseorinconnec-tionwithdamagescausedbyextraordinaryconditionsnotreflectedintheOrderForm.Thisisalsotrueincasesofsubsequentchangesmadebythecustomersorthirdpartiesunlesssuchchangesdonotaffecttheanalysisandremovalofagivendefect.

6.4 Claimsfordefectsastoqualityexpirewithinoneyearfromthecommencementofthelegalstatuteoflimitation.Thislimitationdoesnotapplytotheextentthatapplicablelawstipu-latesalongerperiodincasesofintentionalorgrosslynegligentbreachesofdutyonthepartofus,fraudulentconcealmentofadefectandinjuriestolife,bodyandhealth.

6.5 ClaimsfordamagesandthereimbursementofexpendituresarefurthersubjecttoSection8.7. LEGAL DEFECTS7.1 Weareliableforproductsandservicesinfringingonthird-partyrightsonlyifandtothe

extentthatourproductsandservicesareusedinaccordancewiththeagreedcontractualrequirements.

7.2 Unlessagreedotherwise,ourliabilityfortheinfringementonthird-partyrightsislimitedtotheterritoryoftheEuropeanUnionandtheEuropeanEconomicAreaaswellastheplaceofitsservices’properuseasagreedundertheapplicableOrder.

7.3 Intheeventthatathirdpartyassertsclaimsagainstthecustomer,allegingthataserviceperformedbyusviolatesitsrights,thecustomershallpromptlynotifyus.Ifaservicerenderedbyusviolatesthirdpartyrights,weshallchooseoneofthebelowactions,dulytakingintoconsiderationthecustomer’sinterests:

a)procuringforthecustomertherighttousetheservice; b)revisingtheservicetorenderitfreeoflegalviolations;or c)withdrawingtheserviceandrefundingtothecustomeranyrelatedcompensationpaid,

asadjustedbyanadequateuserfee,ifwecannoteffectanotherremedyatareasonableexpense.

7.4 Uponourrequest,theCustomershallassistuswiththedefenseagainstclaimsaccordingtothissection7,withusreimbursingtheCustomerforanyexpendituresandcostsincurredasaresult,althougheachofthePartiesbearsthecostsoftheuseofitsownpersonnel.

7.5 ClaimstheCustomermayholdforlegaldefectsexpireinaccordancewithSection6.4.7.6 ClaimsfordamagesandthereimbursementofexpendituresarefurthersubjecttoSection8.8. LIABILITY8.1 Incasesofintentionalmisconductandgrossnegligence,wearefullyliablepursuantto

applicablelaw.8.2 Ourliabilityincasesofsimplenegligenceislimitedasfollows:weareliableonlyifandto

theextentthatweviolatedamaterialcontractualobligation(cardinalobligation)–i.e.,anobligationthat(i)theCustomerreasonablyrelieduponatexecutionoftheapplicableOrderFormand(ii)wasofcriticalsignificancetotheoutcomeofperformance.Asregardspropertydamageandfinancialloss,suchliabilityislimitedtotypicalandforeseeabledamages;innoeventwillwebeliableforanyincidental,special,punitiveorconsequentialdamages,lossofprofitsorlossofdatainsuchcase.

8.3 Ourliabilityfordamagesunderwarranties(Beschaffenheitsgarantien)islimitedtoinstancesinwhichthewarrantyexpresslyincludessuchliability.

8.4 ClaimsforthereimbursementofexpendituresandotherliabilityclaimsassertedbytheCustomeragainstusaresubjecttosections8.1through8.3.

9. CONFIDENTIALITY9.1 ThePartiesshallholdinstrictconfidenceforanindefiniteperiodoftimealldataand

informationmaterialsofwhichtheygainknowledgeaspartofaContract,beitorally,inwritingorotherwise,directlyorindirectly,providedthatsuchdataorinformationmaterialsaredesignatedconfidentialormustbeconsideredconfidentialbasedontheirnature,andshallusethemexclusivelyaspartoftheservicescoveredbytherelevantOrder.Thisdutyofconfidentialityexcludesdataandinformationmaterialsthat:

a)werealreadyknownoraccessibletoanythirdpartyatthetimeofdisclosure; b)oneofthepartieslegitimatelyreceivesfromathirdpartyfollowingdisclosure,andsuch

thirdpartyisnotboundbyadutyofconfidentialityinrelationswiththeotherParty; c)mustbedisclosedbyorderofandtoagovernmentagencyoranothercompetentthird

party;and d)mustbedisclosedtolegalortaxadvisorsofthecontractualcustomerinquestionfor

consultingpurposes. InthecasesofSectionsc)andd),thepartiesshall(i)promptlyinformeachotherabouta

givenrequestandpriortodisclosingconfidentialinformation,and(ii)limitthedisclosureofconfidentialinformationtotheminimumrequired.

9.2 WemayusetheCustomerasareferencesolongasnocontractualdetailsaredivulged.10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS10.1PlaceofpaymentisHamburg,Germany.10.2AlldisputesarisingfromorinconnectionwithanyContractbetweenthepartiesshallbe

resolvedthroughthecourtsofHamburg.GoverninglawisGermanlaw.