brochure cubeyou_eng for le web paris 12
TRANSCRIPT
ANNA demographic interests
checked-in ARMANI CAFE’ 28
fan GUCCI
WORKS for CISCO
talked about IPHONE 5391 FRIENDS
likes NEW YORK
ROSSI
Advertize exactly where your customers hang out
Capture attention with targeted advertizing
Develop brand ambassadors by rewarding your loyal customers
Make product recommendations based on user interests
> 10 FASHION PAGE FAN < 5 FASHION PAGE FAN> 5 FASHION PAGE FAN
< 500 FRIENDS ANY> 500 FRIENDS
> 20 SHARES ABOUT FASHION ANY
> 10 SHARES ABOUT FASHION
FASHION ADDICT OUT OF FASHION
FASHION INFLUENCER
AGE 18-35 AGE >35AGE 25-35
Create customized communications and offerings
Create smart partnerships to build your customer base
activities shared U2 VIDEO SINGLE
plays VOLLEY
UNDERSTAND YOUR CUSTOMER’S HOBBIES AND INTERESTS TO FIND MORE LIKE THEM.
01GROW YOURCUSTOMER BASE
ACQUIRE
ACT
ANALYZE
VODAFONE USED THEIR FACEBOOK PAGE TO LAUNCH AN ONLINE CONTEST FOR THEIR FANS AND CUSTOMERS.
VODAFONE USED CUBEYOU’S INSIGHTS TO MODIFY THE MESSAGE AND MEDIUM OF ITS ADVERTISING AND PROMOTIONS TO MARKET TO DIFFERENT COUNTRIES, CLUSTERS AND CUSTOMER SEGMENTS.
CUBEYOU SHOWED VODAFONE THAT A HIGH PERCENTAGE OF ITS TARGET CUSTOMERS IN
LONDON FREQUENTLY GO TO THE MOVIES AND ARE PASSIONATE ABOUT ADVENTURE FILMS.
MEANWHILE, ITS INCREASING CUSTOMER BASE OF YOUNG PROFESSIONALS IN MADRID ARE SPORTS FANATICS WHO DON’T MISS AN
OPPORTUNITY TO CATCH REAL MADRID IN ACTION.
_LIVES IN LONDON _CHECKED IN AT SILVERCITY THEATRE _LIKES JAMES BOND, SPIDERMAN AND INDIANA JONES
_LIVES IN MADIRD _CHECKED IN AT SANTIAGO BERNABEU STADIUM_LIKES KAKA, XAVI ALONSON AND MODRIC
WHY USE IT
INCREASE02CUSTOMER RETENTION
ACQUIRE
ACT
ANALYZE
COSMOPOLITAN MAGAZINE ENCOURAGES ITS ONLINE
READERS TO SIGN-IN WITH THEIR FACEBOOK ID.
COSMO REGULARLY USES THE INSIGHTS IT OBTAINS
FROM CUBEYOU TO GUIDE THE CONTENT, PHOTOS,
LANGUAGE AND FORMATTING STRATEGY OF ITS VARIOUS
ARTICLES AND FEATURES TO APPEAL TO ITS DIVERSE
CUSTOMER SEGMENTS.
CUBEYOU SHOWED COSMO THAT THERE WAS A STRONG CORRELATION BETWEEN CERTAIN DEMOGRAPHIC CHARACTERISTICS OF ITS TARGET READERS AND THEIR INTERESTS AND BROWSING BEHAVIOURS.
_20-29 YEARS OLD _SINGLE
_DEGREE IN BUSINESS _LIVES IN AN URBAN AREA
_PRIMARILY USES HER SMARTPHONE
_REGULARLY LIKES AND SHARES COSMO’S FASHION
TRENDS ON FACEBOOK _READS COSMO FOR
CELEBRITY NEWS, FASHION TRENDS AND LOVE ADVICE
_30-35 YEARS OLD _MARRIED
_DEGREE IN HUMANITIES _PRIMARILY USES HER PC
_OCCASIONALLY LIKES AND SHARES COSMO’S “DAILY GIVE
AWAYS” ON FACEBOOK _READS COSMO FOR
BEAUTY TIPS, PRODUCT REVIEWS, FOOD/COCKTAILS
SUGGESTIONS
DON’T LOSE YOU FANS TO A
GENERIC MESSAGE. CREATE TARGETED MESSAGES BASED
ON WHAT THEY VALUE.
UNDERSTAND THE IMPACT OF YOUR MARKETING ACTIVITIES. STOP GUESSING AND START MAKING INFORMED DECISIONS.
03CALCULATE YOUR ROI
ACQUIRE
ACT
ANALYZE
IN THE SUMMER OF 2012, AMADORI, A LEADING COMPANY IN ITALY’S FOOD SECTOR, DEVELOPED GAMIFICATION ACTIVITIES, ONLINE CONTESTS AND PROMOTIONAL EVENTS AT BEACHES AND WINERIES TO ENGAGE ITS CUSTOMERS.
CUBEYOU ENABLED AMADORI TO MEASURE THE EFFECTIVENESS OF EACH MARKETING ACTIVITY BY ANALYZING THE QUANTITY AND QUALITY OF CUSTOMER REACHED BY EACH CHANNEL.
BY USING FACEBOOK CONNECT AND CENTRALIZING
DATA ON CUBEYOU’S PLATFORM, AMADORI, FOR
THE FIRST TIME EVER, COULD MEASURE THE REACH AND
SOCIAL IMPACT OF THEIR CAMPAIGNS BY HOW MANY
PARTICIPANTS:
_BECAME AMADORI FACEBOOK FANS _VISITED AMADORI’S CORPORATE WEBSITE _TALKED ABOUT AMADORI ON FACEBOOK _SHARED INFORMATION ABOUT AMADORI’S CAMPAIGNS WITH THEIR NETWORK.
FEATURES ANDBENEFITS
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Via Pietrasanta 12, 20141 Milano [email protected]
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