broadcasters manual - final - small

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Southeast Asia Initiative on Tobacco Tax (SITT)

Dear Friends in Media:

This broadcasters’ manual on the Sin Tax Bill currently pending in the Philip-pine Congress has been produced to disseminate facts, facilitate discussion, and gather support for the proposed legislation.

The World Health Organization has long established that the single most effective intervention to curb tobacco consumption is to impose substantial DQG�VLJQL¿FDQW�WD[HV�RQ�WREDFFR�SURGXFWV��7KLV�ZLOO�UDLVH�SULFHV�WR�WKH�SRLQW�WKDW�LW�ZLOO�GLVFRXUDJH�¿UVW�WLPH�XVHUV�IURP�HYHU��SLFNLQJ�XS�WKH�KDELW�RI�VPRN-LQJ��$W�WKH�VDPH�WLPH��LW�ZLOO�HQFRXUDJH�FXUUHQW�VPRNHUV�WR�¿QDOO\�TXLW�WKH�dangers of tobacco use.

2Q�WRS�RI�WKH�KHDOWK�GLYLGHQGV��WKH�SURSRVHG�6LQ�7D[�ZLOO�DOVR�ERRVW�WKH�UHY-enues of government, providing more resources for healthcare programs.

This Broadcasters’ Manual, published with the support of the :RUOG�+HDOWK�2UJDQL]DWLRQ�:HVWHUQ�3DFLÀF�5HJLRQDO�2IÀFH��:+2�:352��SURYLGHV�WDONLQJ�SRLQWV�DQG�RXWOLQHV�WR�JXLGH�UDGLR�DQG�79�FRPPHQWDU\��7KH\�PD\�EH�XVHG�DQG�IROORZHG�LQ�WKH�RUGHU�LQ�ZKLFK�WKH�FDUGV�DUH�SDFNDJHG��RU�WKH\�PD\�EH�UHIHUHQFHG�LQ�DQ\��RU�LQ�QR�SDUWLFXODU��RUGHU��

Ultimately, Sin Tax is an Anti-Cancer Tax, as the Manual establishes. :H�WKDQN�\RX�IRU�\RXU�VXSSRUW�LQ�GLVVHPLQDWLQJ�WKH�WUXWK�DERXW�WKLV�LPSRUWDQW�piece of legislation, and about the harmful effects of tobacco use in general.

Southeast Asia Tobacco Control Alliance:RUNLQJ�WRJHWKHU�WR�VDYH�OLYHV�E\�DFFHOHUDWLQJ�HIIHFWLYH�LPSOHPHQWDWLRQ�RI�WKH�)&7&�LQ�$6($1ZZZ�VHDWFD�RUJ�_�HPDLO��LQIR#VHDWFD�RUJ

Sources:

Material for this Broadcasters’ Manual ZHUH�GUDZQ�IURP�

(ULNVHQ��0DFND\��5RVV��The Tobacco At-las��)RXUWK�HGLWLRQ��³+RZ�PDQ\�VHUYLQJV�RI�ULFH�FDQ�D�SDFN�RI�0DUOERUR�%X\"´�S��

+LGGHQ�GDQJHUV�SRVWHU��KWWS��ZZZ�KOWKVV�JRY�QW�FD�SGI�SRVWHUVBDQGBÀ\HUV�WREDF-co/2002/english/hidden_danger_poster.pdf

6PRNHUV�%RG\��&DQFHU�&RXQFLO�$XVWUDOLD�ZHEVLWH��KWWS��ZZZ�FDQFHUZD�DVQ�DX�

6($7&$�6RXWKHDVW�$VLD�,QLWLDWLYH�RQ�Tobacco Tax Paper on Affordability and ,PSDFW�RQ�&RQVXPSWLRQ�DQG�5HYHQXH��Philippines, p. 2-3, 5

6($7&$�$6($1�7REDFFR�7D[�5HSRUW�Card, p. 23

6($7&$��7KH�$6($1�7REDFFR�&RQWURO�5HSRUW�&DUG��-XQH��S��

$QJ�EDZDW�\RVL�D\�QDJODODPDQ�QJ��¶FDUFLQRJHQ·�R�NHPLNDO�QD�QDJGXGXORW�QJ�.DQVHU

Ang yosi at ang usok nito ay may 4,000 na ke-mikal tulad na lamang ng:

�� )RUPDOGHK\GH�R�IRUPDOLQH - ginagamit pang embalsamo

�� &DUERQ�0RQR[LGH - galing sa usok ng mga sasakyan. Ito ang binubuga ng tam-butso

�� $FHWRQH - pang alis ng nailpolish�� /HDG - pangunahing nilalaman ng baterya

ng kotse�� $PPRQLD - nilalagay sa sigarilyo dahil tu-

mutulong itong ma –addict ka sa nicotine�� %XWDQH - nilalaman ng gasolina

$QJ�VLJDULO\R�D\�/DVRQ

The Sin Tax Bill is supported by the Philippine College of Physicians, the Philippine College of Chest Physicians, the Philippine Cancer Society, Inc., the Framework Convention on Tobacco Control Alliance Philippines, the Philippine So-ciety of Gastroenterology, HealthJustice and the DOH.

Ang paninigarilyo ay ang pangunahing sanhi ng Kanser sa baga. Ito rin ay maaring maging dahilan ng paglaganap ng iba pang uri ng kanser sa larynx, lalamunan, esophagus, ti-yan, pancreas, colon, at anus.

Sa Pilipinas, ang top cancer killers ay: kanser sa baga, suso, cervix, liver, colon and rectum, prostate, tiyan, bibig o oral cavity, ovary and leukemia.

Every 10 percent increase in the price of cigarettes results in a 7 percent decline in youth smoking, and a 4 percent de-cline in overall smoking - WHO

6LQR�DQJ�QDJVDELQJ�QDNDPDPDWD\�DQJ�SDQLQLJDULO\R"�+DORV�ODKDW�ODQJ�QDPDQ�QJ�EDQVD�VD�PXQGR�

7KH�3KLOLSSLQH�6HQDWH�UDWL¿HG�WKH�:+2�)UDPHZRUN�&RQYHQWLRQ�RQ�7REDFFR�&RQWURO��)&7&��LQ��7KLV�WUHDW\�KDV�EHHQ�UDWL¿HG�E\��RWKHU�3DUWLHV��

The treaty recognizes the tobacco epidemic as a global problem with serious conse-TXHQFHV�IRU�SXEOLF�KHDOWK��7KH�ZRUOG��LQ�HIIHFW��KDV�RI¿FLDOO\�UHFRJQL]HG�DQG�HQGRUVHG�WKH�VFLHQWL¿F�HYLGHQFH�WKDW�KDV�XQHTXLYRFDOO\�HVWDEOLVKHG�WKDW�WREDFFR�FRQVXPSWLRQ�DQG�exposure to tobacco smoke cause death, disease and disability.

The WHO FCTC also recognizes that cigarettes are highly engineered to create and maintain dependence and that tobacco exposure has adverse health and development conditions for women and children, especially for girls.

��10 - Dami ng Pinoy na namamatay kada-oras dulot ng paninigarilyo

�� 200,000 - Dami ng Pinoy na maaring magkaroon ng smoking relat-ed diseases sa kanilang ‘productive years’ kada taon, ayon sa WHO

��23 - cups o order ng kanin na mabibili sa halagang katumbas ng

isang pakete ng Marlboro

�� KDQJJDQJ�VD��PLO\RQ - dami ng buhay na maaring mail-

igtas, kung maisa-batas ang Sin Tax Bill.

%\�WKH�1XPEHUVThe Sin Tax Bill is supported by the Philippine College of Physicians, the Philippine College of Chest Physicians, the Philippine Cancer Society, Inc., the Framework Con-vention on Tobacco Control Alliance Philippines, the Philippine Society of Gastro-enterology, HealthJustice, and the DOH.

$0.86

$1.29

$1.46

$1.94

$1.99

$2.29

$2.71

$5.51

$5.54

$6.95

$7.43

$7.74

$10.69

$11.30

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

Philippines

China

Lao People's Democratic Republic

Mongolia

Viet Nam

Brunei Darussalam

Japan

Samoa

Malaysia

New Zealand

Tonga

Australia

Vanuatu

Singapore

Cheapest brand Most sold brand

0XUD�VD�WLQGDKDQ��ND\D�PDKDO�VD�OLSXQDQ��Higit na mas mura ang siga-rilyo sa Pilipinas, kung ihahambing sa presyo sa ibang bansa, kung kaya maram-ing kabataan at maralita ang nalululon sa paninigarilyo.

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Magkano ang ginagastos ng bayan sa health care ng dahil sa pagyoyosi?

3��%,//,21ang ginagastos ng Pilipinas taun-taon sa panggagamot ng kanser, heart attack, stroke, at chronic obstructive pulmonary disease – mga sakit na dulot ng paninigarilyo at usok ng sigarilyo.


¶�7KLV�LV�QRW�MXVW�D�6LQ�7D[��7KLV�LV�DQ�$QWL�&DQFHU�7D[ · – Department of Health

Every 10 percent increase in the price of cigarettes results in a 7 percent decline in youth smok-ing, and a 4 percent decline in overall smoking - WHO

7KH�3KLOLSSLQHV�LV�RQH�RI�WKH�ODUJHVW�WREDFFR�FRQ-VXPLQJ�FRXQWULHV�LQ�WKH�:HVWHUQ�3DFLÀF�UHJLRQ�DQG�LQ�WKH�ZRUOG�

The country has seen little

change in its smoking prevalence

UDWHV�RYHU�WKH�SDVW��\HDUV

There is high tobacco use among

the youth, and rising tobacco use

among women and girls – the

highest in Southeast Asia, in fact.

�� Sa buong mundo, pang siyam ang Pilipi-

QDV�VD�GDPL�QJ�PDOH�DGXOW�VPRNHUV��porsiyento). Base sa 2009 Global Adult

Tobacco Survey (GATS), humigit ku-

PXODQJ�QD��PLO\RQJ�SLQR\��QD�PD\�HGDG�QD��SDWDDV�D\�QDQLQLJDULO\R��6D�NDEDEDLKDQ��D\�SDQJ��WK�WD\R�VD�EXRQJ�mundo, at pinakamataas sa Southeast

Asia.

�� Ang Kanser sa baga ang leading form

ng kanser sa ating bansa, dahil na rin sa

mataas na smoking rates, lalong lalo na

sa mga kalalakihan.

�� Mga kalahati sa kabuuang populasyon

ng kalalkihan sa Pilipinas ay naninigari-

lyo.

�� Marami sa ating mga kababaihan ay

maari ring mag-develop ng Kanser sa

baga dulot ng second hand smoke.

Leaving things unchanged will leave many children orphaned and will have a negative effect on our eco-nomic development.

Inaction will also cost the Philippines billions of pesos for health care, chemotherapy and palliative care.

$�PDMRU�OXQJ�FDQFHU�HSLGHPLF�FRXOG�HPHUJH��DQG�GHSOHWH�RXU�UHVRXUFHV�IRU�XQL-YHUVDO�KHDOWK�FDUH��

$�VWXG\�LQ��VKRZHG�WKDW��SHUFHQW�RI�DOO�GHDWKV�in the Philippines were attributed to cancer.

We expect the deaths from cancers to increase. If we do not act now, this could become a full blown epi-demic of early death for our workforce.

(K�NXQJ�ZDOD�WD\RQJ�JDZLQ"


Kapag may Sin Tax, tataas

ang presyo ng mga produk-

tong pambisyo.

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�� Mababawasan ang dami ng umiinom

at naninigarilyo, lalo na sa hanay ng

kabataan at mga mahihirap

�� Mababawasan ang kanser at ibang

sakit na dulot ng mga bisyo

.$6$%$<�QLWR�

�� Madadagdagan ang buwis na mapu-

punta sa kaban ng gobyerno

�� Makakatipid ang gobyerno at lipunan sa

mga gastusing panggamot sa sakit na

dulot ng paninigarilyo

6D�SDQDQOLNVLN�QJ�:+2�DW�:RUOG�%DQN��DQJ�6LQ�7D[�DQJ�SLQDNDPDLQDP�QD�SDUDDQ�XSDQJ�EXPDED�DQJ�ELODQJ�QJ�PJD�XPL-LQRP�DW�QDQLQLJDULO\R��KDEDQJ�GLQDGDJGD-JDQ�DQJ�NDEDQ�QJ�JRE\HUQR�


6LQ�7D[��¶'L�ODPDQJ�SDUD�VD�NDSDNDQDQ�QJ�PJD�QDJ\R�\RVL·�� Smokers are not the only ones at risk of

cancer.

�� Second-hand smoke is a carcinogen.

�� According to the WHO, half of all Fili-

pino women and children are exposed

to second hand smoke.

�� Many women develop cancer not be-

cause they smoke but because they

live with smokers.Every 10 percent increase in the price of cigarettes results in a 7 percent decline in youth smoking, and a 4 percent de-cline in overall smoking - WHO

$QJ�6LQ�7D[�D\�SDUD�VD�.DEDWDDQ

Every 10 percent in-crease in the price of cigarettes results in a 7 percent decline in youth smoking, and a 4 percent decline in overall smoking - WHO

There is a high prevalence

of smoking among the Fili-

SLQR�\RXWK��0RUH�WKDQ��LQ��Filipino students between the

DJHV��DUH�VPRNHUV��DUH�JLUOV�DQG��DUH�ER\V�DJHG��\HDUV��

7KH�PRVW�LPSRUWDQW�JURXS�RI�EHQH¿FLDULHV�RI�WKH�VLQ�tax law will be children and youth who will not start

smoking and will be protected from second hand

smoke of adults.

The tobacco industry wants to hook young people

with addictive nicotine early. That’s why a vote in

favor of sin tax is a vote for Filipino children.

$QJ�6LQ�7D[�D\�SDUD�VD�NDSDNDQDQ�QJ�PDKLKLUDS

Sila ang sadyang target ng mga

naglalako ng sigarilyo o tobacco

industry.

Sa isang ‘developing country’ tu-

lad ng Pilipinas, ang mahirap ang

pinakamalaking hanay ng lipunan.

Dahil mas mababa ang antas ng

kanilang edukasyon, mas madali

rin silang malinlang at mahikayat

na manigarilyo, dulot ng mga paka-

na ng tobacco industry .Every 10 percent increase in the price of cigarettes results in a 7 percent decline in youth smoking, and a 4 percent decline in overall smoking - WHO

�� Invite your family, friends who were former smokers to

make testimonies on the hazards of smoking and its ef-

fects to their health

�� Talk to your family, friends and immediate community

about the hazards of smoking and the present status of

implementation of anti smoking ordinance/resolutions

�� Mobilize socio-civic organizations, advocates for chil-

dren’s health, public health

�� Mobilize cancer support and survivor groups to speak

up in support of the sin tax law as an anti-cancer law

�� .QRZ�\RXU�6LQ�7D[�%LOO�E\�KHDUW��WKLV�ZLOO�ERRVW�FRQ¿-

dence in your advocacy efforts

�� Take every opportunity to advocate the Sin Tax Bill

�� Live a healthy lifestyle, stop smoking

The Sin Tax Bill needs your support

+HUH�DUH��:D\V�WR�+HOS

Every 10 percent in-crease in the price of cigarettes results in a 7 percent decline in youth smoking, and a 4 percent decline in overall smoking - WHO

:KDW�GR�ZH�ZDQW�LQ�D�6LQ�7D[�/DZ"

$�WUXH�6LQ�7D[�HIIRUW�should support the

twin goals of:

��GHWHUULQJ�RXU�FRXQWU\PHQ�HVSHFLDOO\�WKH�youth and the poor from smoking and drinking

alcohol, thus protecting them from the lifetime

consequences of smoking and alcohol abuse;

and

��¿QDQFLQJ�D�XQLYHUVDO�KHDOWK�FDUH�SURJUDP�to improve accessibility to quality health care.

The Sin Tax Bill is supported by the

Philippine College of Physicians, the

Philippine College of Chest Physi-

cians, the Philippine Cancer Society,

Inc., the Framework Convention on

Tobacco Control Alliance Philippines,

the Philippine Society of Gastroenter-

ology, HealthJustice, and the DOH.

6LQ�7D[�ZLOO�VDYH�OLYHV�LI��

...it is crafted for the long term,QVWHDG�RI�LQGH[LQJ�WKH�WD[�UDWH�WR�LQÀDWLRQ��the Sin Tax should adopt the nominal GDP

for index. This will ensure that tobacco and

alcohol products will not become more af-

fordable as income rises over time.

...it is more helpful to farmersa substantial percentage

of excise taxes on tobacco

should be allocated to

programs to help tobacco

farmers shift to alternative

crops and livelihoods other

than tobacco. It should also

put in place programs to

help prevent job losses, and/or provide as-

sistance to displaced works.

...it strengthens Universal Health Care

The Sin Tax should provide for:

�� Expansion of the National Health Insur-

ance Program (NHIP) enrollment and

EHQH¿W�GHOLYHU\�� Upgrading of health-care facilities, thus

improving access to quality health care

services.

�� Public health programs to include

research and development to achieve

Millennium Development Goals, includ-

ing addressing non- communicable

diseases/lifestyle diseases

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