broadcast & production systems division professional hdv products leigh herman product manager,...

BROADCAST & PRODUCTION SYSTEMS DIVISIONBROADCAST & PRODUCTION SYSTEMS DIVISION

Professional HDV ProductsProfessional HDV Products

Leigh HermanProduct Manager, Pro A/V Group

SONY ELECTRONICS, INC.


Off to the Races!

• HDV Format: Worldwide Acceptance –Approx. 60,000 units of Sony professional HDV

products shipped worldwide • Exact totals to be confirmed in April


Who’s Using HDV?• Music Videos

• Independent Features/Documentaries– “Tomorrow is Today,” “Busgirl,” Jaws 30th

Anniversary” DVD

• Feature Films– “Fever Pitch”- Used for discreet “pick-up” shots

– “King Kong” - Behind the scenes material for DVD release

• Reality TV- “Hogan Knows Best,” “Bluff”

• Corporate/Special Interest TV- “In-Fisherman”

• Gannett Newspapers

• HBO: “House Arrest”

• Broadcast Television: HDV in HDCAM productions– PBS (Van Cliburn), Episodic TV- JAG, NCIS

• CNN, WTVF, WKRN, KRON, others


• 60i/50i and NTSC/PAL selectable

• SMPTE time code functionality

• Carl Zeiss Vario-Sonnar® T* High Definition lens with 12x

• Balanced XLR inputs

• CineFrame™ 24, 25 and 30-frame recording in HD or SD

• 14 Bit DXP (Digital Extended Processor)

• Optical image stabilization

• Hyper Gain for lowlight situations

• Digital Downconversion via i.LINK™

• Record and Playback DV and DVCAM

HVR-Z1U: Quick Review


• 6 assignable buttons

• 6 Picture Profiles

• Skin Tone Detail

• Black Stretch

• 2 Cinematone Gamma™ settings

• Programmable Shot Transition

• 4:3 crop bars

• Programmable Shot Transition

• B/W / Color viewfinder with peaking

• 3.5” 16:9 Hybrid LCD Display (250K Pixels)

• Over 40 additional features over the FX1

HVR-Z1U: Quick Review


HVR-A1U

• Compact and light weight (under 2 lbs)

• Next-generation CMOS technology

• Sony’s “Enhanced Imaging processing”

• Carl Zeiss® Vario-Sonnar® T* 10x lens

• CineFrame™ 24 and 30-frame recording in HD or SD

• Simultaneous still image AND video recording

• Touch screen menu controls

• Tele Macro function


1080

1440

1920

1440

1080

1440

1920

1440

Total pixels : approx. 2.97M pixels(4:3)

Effective pixels :2.07M Pixels (16:9

Movie)*1.55M Pixels (4:3

Movie)*2.07M Pixels (16:9

Still)2.76M Pixels (4:3 Still)

*at Full scan mode

CMOS Imager


HVR-A1U: Smearless Imager


The Competition

• Panasonic AG-HVX200

• Canon XLH1

• JVC GY-HD100


The Leader: Sony HVR-Z1U

• Three 1/3” 960x1080 CCDs• HDV 1080i @ 25 Mb/s• 50i/60i Switchable• CineFrame 24, 25 and 30

Modes• Handheld style• 12x Fixed Lens• Approx. 4.8 lbs.

• MSRP: $5946


Competition: JVC GY-HD100U

• Three 1/3” 1280x720 CCDs• HDV 720p @ 19 Mb/s• 24p and 30p Record Modes• Shoulder Mount• 16x Removable Lens• Approx. 6.9 lbs.

• MSRP: $6295



• 17 W Power Consumption–Battery life?

• NO 60p on tape (30p only)

• NO digital downconversion

• NO playback of HDV 1080i

• NO 50i/PAL Switchability

• NO image stabilization



• Optional Fujinon TH13X3.5BRMU – 13x Fujinon Lens– MSRP: $11,995– Package Price: Approx. $17,000

MSRP

• BETTER CHOICE:• XDCAM HD Package

– PDW-F330 – Canon KH 19x6.7 KAS Autofocus Lens– Package Price: Approx. $23,000

MSRP


Competition: Canon XL-H1

• Three 1/3” 1440x1080 CCDs

• HDV 1080i @ 25 Mb/s

• HD-SDI out and Gen Lock in

• 24f. 30f, 60i Record Modes

• Shoulder Mount

• 20x Removable Lens

• Approx. 8.3 lbs

• MSRP: $9000


Canon XL-H1

• No flip-out LCD Panel– Can critical HD focus be

accomplished on smaller viewfinder?• No overscan in viewfinder• Different “form factor”

– Love it? Hate it?• Heavier than Z1U for handheld shots,

front-heavy on shoulder

• No other HD lenses currently available– EOS lenses (7.2x multiplication!)

• Lens is LONG, not very wide– 39mm (35mm equivalent)– Z1U is 32.5mm (35mm equivalent)


Canon XL-H1

• Conversion to 50i is $500 service charge

• Premium price ($3k-$4k) over HVR-Z1U– Are HDSDI and Genlock worth it?

– No audio or TC via HD-SDI!

• NEW product from Miranda• Offers Analog A/V to HDSDI conversion w/ AUDIO,

TC

HDV


Panasonic AG-HVX200

• Three 1/3” 960x540 CCDs • Not HDV• 1080i and 720p @ 100 Mb/s

– DVCPRO™ 100• Multiple Frame Rates• Handheld style• 13x Fixed Lens

• MSRP: $5995 w/o P2 • $8795 w/ 2 8GB P2


Panasonic AG-HVX200

• Limited Iris control vs. Z1U– Z1U: f/1.6,1.8, 2.0, 2.2, 2.4, 2.6, 2.8, 3.1, etc.– HVX: f/1.7, 2.0, 2.4, 2.8, 3.4, 4, 4.8, etc.

• LCD Panel– 4:3 (vs. 16:9 on Z1U)– Image quality, color, brightness vs. Z1U?– Wider angle of view on Z1U– No protective screen on HVX200

• No RT downconversion via i.LINK• Noisier than Z1U at all gain settings• HD on P2 Only• Reduced sensitivity at 720p (vs. 1080i)


P2: Cost and Workflow

• P2- 8 GB is $1400 MSRP• 16 GB P2 “Load”= Approx. 15 minute

record time @1080i• 30 minute program, @ 4:1 shooting ratio

–Requires 2 hours of media–HDV: 2 tapes, at $18/tape= $36

• P2: 15 RAM cards, at $1400 ea. = $21.000 !

• What about “live swapping” of P2 cards?–Camera shake during constant

insertion/removal of P2


P2: Cost and Workflow

• Copy to hard drive

–Real-time process• ERASE your “camera master”

–Trust your hard drive?• Back up data to DVD-R

–Stack ‘em up, let ‘er rip!

–File transfers still take LOTS of time!

–DVD-Rs can easily be ruined by a scratch!

• 20-40 minutes “downtime” for every 30 minutes of shooting!


Size and WeightSize and Weight

HVR-Z1U vs. AG-HVX200

AG-HVX200 is heavier and wider than the HVR-Z1U


HVR-Z1U ErgonomicsHVR-Z1U Ergonomics


• 4 lbs. 10 oz.

• Great 16:9 Top LCD Panel

• 8 W Power Consumption

AG-HVX ErgonomicsAG-HVX Ergonomics• 5 lbs. 3 oz.

• 4:3 LCD Side Panel

• 12 W Power Consumption


ErgonomicsErgonomics


HVR-Z1UAG-HVX200


AG-HVX200HVR-Z1U


Horizontal ResolutionHorizontal Resolution


Potential Pitfalls Related to SOME Sub-$10,000 HD Acquisition

• Chromatic Aberration

• “Split Screen Effect”–The higher the gain setting, the

more visible it becomes

–Also known as “SSE” on the Camera User Forums

• Excessive noise at all gain settings

• Vertical Smear


Examples of Chromatic Aberration

• “Chromatic aberration" occurs when the lens elements don't perfectly focus the varying wavelengths of light to exactly the same point.

• The result is usually a green or purple fringe around objects, especially on high-contrast transitions (light to dark edges).


Examples of Chromatic Aberration


Split Screen Effect and Vertical Smear

• Some low-cost HD cameras do not move the full HD image from the imager to the DSP and encoder in one pass. The images are split in half and processed using a proprietary dual readout technology. The problem generally appears only with gain on.

Vertical

Smear


AG-HVX200HVR-Z1U


6 db Gain

Vertical SmearVertical Smear


Another Example of Vertical Smear



AG-HVX200

HVR-Z1U

6 db Gain

NoiseNoise


HDV Marketing UpdateHDV Marketing Update

• Film Festival & Training Placements–NowCasting.com

–Sundance Film Festival

–VASST

• Review Listing–Film and Digital Times, Video Systems

• Advertising Placement

• A1U $500 Rebate–Reseller email/Reseller Ad

• HDV Updated DVD


A1U $500 Rebate Email TemplateA1U $500 Rebate Email Template


+

Advertising TogetherAdvertising Together


DigitalMaster – Recommended For Pro HDVDigitalMaster – Recommended For Pro HDV• Sony’s highest quality 6mm videotape

• Full line-up of DigitalMaster mini and standard size cassettes– Camcorders use the 63 minute mini cassette

– Decks can use either mini or new standard size cassettes

• 1 piece of 63 minute DigitalMaster included in each camcorder box

• The only professional videotape with a dual layer of magnetic material– 95% less errors than consumer DV tape

– 60% less dropouts than consumer DV tape

– 30% greater protective layer for durability

Visit www.sony.com/digitalmaster to learn more about DigitalMaster


Summary• Sony has set the standard for affordable HD with the HVR-Z1U,

and followed it up with the even more affordable HVR-A1U.

• There are thousands of Sony HDV products already in use worldwide, in a wide variety of applications.

• Sony’s HDV product line combines high picture quality, innovative features, sensible ergonomics, and reasonable media costs.

• Despite new competition, Sony’s HDV family still offers the best value in low-cost HD acquisition.

broadcast & production systems division professional hdv products leigh herman product manager,...

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