Broadcast – IT – TelecomTrend Sectors of Technology & Management

Convergence of Managed content services

Technology Perspective

Overview

Like Technology trends & innovations are growing, its management tools and techniques are maturing to complement each other for successful business intelligence & transformation to take appropriate decision for enterprise architecture in order to ensure end to end efficient content lifecycle of corporate entity to be

Agile – Scalable – Efficient

IntroductionThis report is focusing on latest technology trends & challenges related to Broadcast, Media & Entertainment domain that is driving the way we manage our set of goals for next decades of efficient content lifecycle. Factors include

– Drivers• Multiplatform acquisition to delivery, HD, scalable & efficient workflows• Consolidation of end to end solutions• SMPTE, EBU & AMWA are driving to bridge gaps

– Challenges• Integration & Interoperability, Content Rights, Migrations, Uniformity, standardization,

Common formats, Application specifics, Revenues, Monetize

– Implications• Vendor centric solutions, Commodity hardware & IT Centric tools, multi-device

– Adoption• Adoption of Solution centric vendors• Needs & Wants of Consumer content consumption pattern

– Standards• Adoption of common set of industry open standards to avoid proprietary products,

Vendor independent standards solutions

– Opportunity• Technologies for Content lifecycle (Create-Manage-Deliver) distribution, monetization• Interactivity platforms, Platform Agnostic, smart Metadata workflow• Business Analytics, Business Intelligence, consumption pattern, Market research

Top-Trends OverviewBroadcast Technology

– Codecs – MPEG2, High Efficiency Video Coding (HEVC), MJPEG2K, AVC Intra multi-bitrate multi application, 10bit 422 codecs,

– Resolutions – 1080 50P, 2K, 4K growing trends

– Compressions – MPEG-4, H.264, VC-1 Adoptive bit rate dynamic streaming technologies, HTTP-RTMP

– Infrastructure – Serial digital interface line based to IP based Architecture

– Standards - MXF, AAF, AMWA (AS02, AS10, AS11), Dolby, SMPTE, ISO-IEC, EBU, DVB-S2

– Digital Library – Open architecture library storage LTFS, LTO-5,6

– Streaming media - Streamonix Datacentre in a box, Tilera architecture 8 x 100 cores 64bit processors per 2 RU System, TCN, CDNs

Top-Trends OverviewInformation Technology

– BPM, ERP, Resource & Assets Management systems

– SOA, web standards, HTML5, Frameworks, Process, Methodology

– Networks – speed & portability, wireless, Thunderbolt, 10G, 8G fibre, MPLS, ipv6

– Virtualization, Storage trends (SAN, NAS, Grid, SSD), Cloud computing, hybrid clouds, Data centre in a box

– OS, Tools & Apps – 64bit OS & 64bit creative Apps, Java, Silverlight, RDBMS, Linux, Mac OS, Android, Windows 8 for TV, mobile, Social platforms

– Integration – XML, SOA, SOAPS, WEB3, SNMP, Data Miners

– Data centers – Green, energy efficient infrastructures

– Distributed computing & Federated OS Architecture

Top-Trends OverviewTelecom

– Head end distribution platforms streaming content on multi-device IPTV, Webtv, mobiles

– Linear & Non-linear content distribution platforms– Use of 3G to 4G/BWA/ LTE 100+ Mbps on the go, SNG on backpacks via telecom

networks– LTE-TDM for information data? or LTE-FDM for Media & Data?– Convergence to meet consumer demand– Adoption from IPTV to OTT to Cloud TV– Next generation CDNs - Streamonix– Mobility of live productions – Broadband Wireless Access (BWA)– Multi-Device specific transcoding– Video Streaming Architectures– Internet Video– Next-Generation Mobile Video– IPTV, Social TV– IP Video Surveillance– Government & Military Video– Digital Cinema Streaming

Top-Trends OverviewContent Management

– Agility of PAMs, DAMs, TMS, CMS, webCMS are Process driven

– Agile Master Metadata frameworks, MetaFrame

– Interchangeable, Interexchange of media with metadata

– Regional versioning of content

– Target specific Regional Ads

– Tags, indexing, cataloging, category, classification, Modeling

– Query by audio, query by frame, search by tags,

– Portability of preserved content – LTFS in DR sites

– Interoperability between Print-Publishing-Radio-TV-Internet

– Digital Objects, Time & Asset based Metadata

– Discovery of video content including frame-by-frame tags for dialogue, people, actions, objects within a scene, locations and other complex criteria

– Challenges to Integrate real-time social data to help users find the most popular, buzzed about content

DigitalSmith example

The generation of computing platform, the phase of the TV convergence, and the explosion of content are colliding to form a perfect storm of disruption

and transformation

1964 2008200319941981

Amount of Content Collectedand Stored

Generations of Legacy to digital Platforms

Phases of TV Convergence

2012

2017-20

Legacy Content• Challenges in historical content preservation and digitization

– Priorities in budgets allocation (opex, capex)– Motivation & Agility of un-digitized content– Logistics & Maintenance challenge– Adoption of Master house format– Intention &/vs Value of content– What, How, Where, Who, When, Why– Regional Collaboration by Content owners can solve few challenges– Leverage Telco datacenter & cloud platforms– Trust, Ownership, Theft, legal, If’s & but’s excuses pose threats– Knowledge transfer is the key

• It will be more expensive to digitize at later stage, If content owners delays legacy preservation due to deterioration and maintenance recovery

• The choice of right Technology at right time with right function enables corporate strategy for successful transformation

• Solution centric Vendors instead of vendor centric solutions

Conclusion

Credits

– http://www.theiabm.org/

– http://www.amberfin.com/shorts

– http://www.amwa.tv

– http://www.streamonix.com/

– http://www.digitalsmiths.com

Srinivas Kuppa

Kuppa_7@hotmail.com