broadband & sustainability: the connected urban ... · presentation_id © 2008 cisco systems,...

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Broadband & Sustainability:The Connected Urban

Development Experience

Bas BoorsmaIBSG, CiscoOECD ConferenceApril 10, 2008


Climate Change…


CUD Goals• work with major cities to develop innovative solutions using ICT

(Information and Communications Technology) to reduce carbon dioxide emissions

• To forge blueprints, models, policies and practices that help to create a successful, connected, competitive, attractive and sustainable 21st century city

CUD objectives


Environmental & Digital Impact In Sustainable 21st Century Cities

GreenCity

Sustainable21st Century City

ConnectedCity

20th CenturyCity

Adding Connectivity

Add

ing

Sust

aina

bilit

y


Comparison with ICT SectorImpact: “How can ICT help ?”

Sources: Gartner Group, April 2007; “Saving the Climate at the Speed of Light,” WWF and ETNO, 2007

Information & Communication Technology Impact on CO2

• Energy consumption• Greenhouse gas emissions • Use of non-renewable resources• E-waste & hazardous material

• E-government, e-business• Transportation optimization• Energy optimization• Building optimization

• Work/ life patterns• Social inclusion, education & health• Economic development• Urban design & development

ICT’s Direct Impact in CO2 = + 4.73M tonsPossible CO2 Replacement = - 48.37M tons

Direct Result of Electricity Consumption(Increases CO2)

Impact of Applications (Lowers CO2)

Long-Term, Socio-economic Changes (Lowers CO2)

TODAY

NEXT

FUTURE


The Network Virtual Organization

Source: Paul Baran, RAND


“Bring the information to the user, not the user to the information”


Vision: Connected Urban Development


Connected Urban Development

4th UTILITYPervasive Next Generation Broadband Connectivity

Connected Offices

Connected Homes

Smart Public Transport

Personal Travel AssistantSmart Energy

Smart Work Centers

Green Personal Computing

Smart Work

Smart Urban Transport designSmart Urban Distributed Design


Amsterdam + Almere: Pervasive Broadband Infrastructure

Ideal CUD Environment

Amsterdam Almere


Overview of Program CUD in & around Amsterdam

• E-work: Smart Work Center (on track)

• Personal Travel Assistant (PTA; on track)

• Connected & Sustainable Municipal Buildings (trajectory to be decided on)

• Green IT (on track)

• 5th project to be launched in spring ‘08• Events:

CUD Global Conference, Amsterdam, September 23-24, 2008, in conjunction with Amsterdam’s annual PicNic and Green Challenge Events


CUD Amsterdam Region:Rethinking Urban Mobility

Travel Information

Road PricingE-Work+ Alternative

+ Latent Demand

+

+

EworkInformation

CostInformation

+

+

CUD

CUD ?


One CUD project in Amsterdam: the CUD Smart Work Center

Another E-Work EnvironmentIn addition to home environment

No ‘home disturbances’high-end environment, high end video conference, telepresenceMore sustainable than home based e-workAlternative meeting place (unlike home)

Multiple Service Environment (Child Day Care, Restaurant etc.)Real transport substitutionBoth pilot and scaling exercises based on business model; Collaboration with both public and private partners


CUD Vision: a Network of Smart Work Centers for Amsterdam Region: car traffic to be substituted through virtual presence & e-work. SWC Pilot in Almere.

Zwolle

Almere

Purmerend

Haarlem

Utrecht/A2

Amsterdam


Smart Work Center: an Integrated Service Concept

The Almere SWC pilot provides the following:

Flexible work stations/ conference roomsLounge work placesTelepresence facilitiesRestaurant/ Business Club/ CateringChild day careBankIT SupportNotary and legal adviceEmployment agencyEasy physical access, close proximity to highway

ENABLED BY A BUSINESS MODEL


Telepresence

High end, virtual presenceCollaboration tools20 mb/sec, symmetric, dedicatedResidential version anticipatedEat your own dog food: Cisco – 190 facilities worldwide, heavily used, 75 mil USD in annual savings in avoided travel


Partners in the first Smart Work Center, Almere, the Netherlands

Municipality of Almere

Municipality of Amsterdam

Cisco

Quality Centre

H4O Investments (Real Estate)

Almere Smart City Foundation

Nederland Breedbandland


Broadband as Key Driver in Connected Urban Development

Broadband & CUD Experience:

High bandwidth and symmetry essential to facilitate Smart Work Environments

Possibility to scale into home environments (example: Amsterdam and Almere: ideal urban broadband 100Mb Symmetric theatres)

From connecting people to connecting things

NATOA (USA): Sustainability sharp riser on list of public sector arguments ‘why we must have broadband’


Broadband as Key Driver in Connected Urban Development

Forging the required network capacity that allows for smart buildings, smart energy grids,

smart urban transport systems and…smart citizens


Amsterdam to host CUD Global Conference

• Second Edition of CUD Global Conference to take place in Amsterdam on September 23-24, 2008

• Theme: “Broadband for Sustainability”• To be organized in conjunction with Amsterdam’s

annual PicNic (Multimedia) event • To be organized in conjunction with Amsterdam’s

Green Challenge Event • Smart Work Centers to be launched Publicly


Too Late to ‘Lighten up’?

African Proverb

The Best Time to Plant a Tree is Twenty Years Ago.

The Second Best Time is Now.


Personal Travel Assistant - Amsterdam

Smart Public Transport services: ‘A date with your bus’

Group of Amsterdam / Dutch Stakeholders forged

Group to decide on functionality of Amsterdam PTA, based on MIT’s PoC and local requirements

Full disclosure on architecture, functionality at CUD Global Conference, Amsterdam, September 23-24


Status Amsterdam EngagementMunicipal Buildings

• Forging a sustainable municipal work environment• Amsterdam to decide on municipal buildings if, when and how to be refitted • Value Case ‘Connected Municipal Buildings’ 1.1 forged based on:

- Cisco Connected Real Estate Concept & Experience- Local Data- Carbon Dioxide Emission equations and assumptions- Model unfinished: more data, assumption checks & variables required


Green IT

• 160+ Service Providers in Amsterdam region approached on a greening of the branch• Invite by mayor to ‘green ambitious SPs’ to join lead-group• Lead-group to forge & sign charter of measures• Charter to become standard for branch• Charter to be presented at CUD Global Conference, Amsterdam, September 23-24, 2008

broadband & sustainability: the connected urban ... · presentation_id © 2008 cisco systems,...

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