Broadband Internet

Kate Dick N00063740

Broadband in Ireland

Almost 3 million Internet users, Eircom has a 43% Broadband market share

Ireland has one of the lowest rates of households with internet in Europe

The highest rate of internet use comes from 15-24 year olds (91%) and persons employed

The lowest rate of internet use comes from the over 65s

Broadband In Ireland

Mid 2009 (Total population):- Internet usage: 66%

- Mobile internet usage: 19%- Home internet connection : 67%

Many different types of connections & providers:

3G Mobile : E.g. Eircom, 3Plug modem into USB port of computer/laptop to go

online when out and about.

Fixed Wireless : E.g. Airwire, Clearwire BroadbandUses radio signal for connection rather than cable

Continued…

…Continued broadband connections & providers

Satellite : E.g. Eircom Satellite, Digiweb SatelliteGood for remote areas, similar to fixed wireless but

instead of a ground station uses a satellite in space

DSL : E.g. BT Ireland, Perlico(Digital Subscriber Line) Uses the same line as phone

for connection. Both can be used simultaneously.

Cable Modem : E.g.Chorus, NTLHigh speed conection to internet from TV cable

provider. Same cables used.

Small Graphic Design Company

Based in Letterkenny, Co. Donegal

Sharp Design’s broadband criteria

Availability: Need good coverage in Letterkenny and surrounding area

Cost: Must be low cost, keeping expenditure minimal for small starting business

Upload Speed: The speed at which I can send amounts of information to the internet is important e.g. email

Download Speed: The speed in which I can receive information from the internet is important for keeping up with business

Mobile Connection Examples;

Donegal

A dongle is a small piece of hardware that connects to a laptop or desktop computer. It is a portable device and is often close to the appearance of a USB flash drive. The word dongle is now widely used to refer to a broadband

wireless adapter.

19.99 per Month inc. VAT

Upload Speed 2Mb

Download Allowance 10GB

12 Month Minimum Contract

Download speeds 7.2Mbps

XX

Mobile Broadband cover in Pink

19.99 per Month inc. VAT

Upload Speed 384Kbps

Download Allowance 5GB per month

12 Month Contract

Download speeds 7.2Mbps

XX

19.99 per Month inc. VAT

Upload Speeds 2Mbps

Download Allowance Per Month 15GB

12 Month Contract

Download speeds 7.2Mbps

XX

#1

Fixed Wireless Examples;

Donegal

Wireless Modem; This is a small box that you connect up to your phone line. The modem then broadcasts the internet around your office wirelessly.

Fixed broadband example

€ per Month

Download Speed

Upload Speed

Vodafone

€52 inc VAT 7Mb 384Kbps

Eircom €40 ex VAT 8 Mb 800kbps

Digiweb €39.95inc.VAT

6Mb 1Mb

Clearwire

€79.95inc VAT

2.5Mb 256Kbps

Fixed Wireless Vodafone

Free local and national calls

Landline to mobile calls 20c per min

Fee includes line rental

Free modem when you buy package online

Fixed Wireless Eircom

Free

Wireless Modem

WiFi at 1000 locations nationwide

Self installation option

Extra Costs

Eircom installer €81.47

Continuation of eircom line rental €20.96 ex vat per month

€50 once off charge for one fixed IP address

Fixed Wireless Digiweb

Installation fee of €99

Free line rental

Free phone service and modem

Free calls to other Digiweb customers

Fixed Wireless Clearwire

Installation €99 inc. VAT

Free installation if signing two year contract

Unlimited usage allowance

I would choose…

The fixed Wireless Eircom option The upload download speeds and

coverage are adequate The ability to use the Eircom

‘hotspots’ nationwide is an advantage

The easy self installation is a good cost saver

Broadband in Sweden

Internet Users as % of Population

0102030405060708090100

200020012002200320042005200620072008

Sweden

Ireland

Swedish telecom strategy:

State provides infrastructure, each town then develops its own local personalised solutions

Over 7 Million Internet Users

Mainly available through Cable

User numbers drop in 2007 due to strict new file sharing laws put in place

TeliaSonera

Holds a 54% share of the fixed telephone market

Holds a 39% share of the mobile market

TeliaSonera has the largest 3G network covering about 9 million inhabitants

TeliaSonera won a 4G license in Sweden

The operator hopes to offer mobile broadband services with over 100 Mbps speeds using the 4G technology this year (2010)

Other Providers

The next largest providers are;

Tele2/Comviq (25 per cent) and Telenor (16 per cent)

Comhem and Bredbandsbolaget

From last year Tele2/Comviq mobile market share came up 3% while TeliaSonera’s share came down 4%

Broadband with Telia Sweden:

Fixed broadband 6Mb speed for 179Kr per month (€17.68)

10Gb data Volume-Free Modem

Fixed broadband 10Mb for 319Kr per Month (€31.50)20Gb data Volume- Free Modem

Research

www.budde.com.au

www.internetworldstats.com/eu

www.itworldcanada.com

http://news.bbc.co.uk

www.amas.ie

www.eircom.net

www.vodafone.ie

www.newmediatrendwatch.com