broadband boot camp oct. 2015
TRANSCRIPT
Broadband Boot Camp 2015
October 14, Baraboo WI Broadband & E-Commerce Education Center
WELCOME!
Framework of Change
Broadband E-Commerce & Education Center
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Broadband Boot Camp Attendees
Broadband Boot Camp 2015
October 14, Baraboo WI Broadband & E-Commerce Education Center
Digital Leaders: Having an Impact
Broadband E-Commerce & Education Center
Internet service
providers
Infrastructure
Consumer demand
Consumer confidence
Community role?
Affordability
Return on Investment
Consumer savvy
Interaction between factors affecting broadband development
What Comes First?
Demand or Supply??
17%
16%
13%13%
12%
10%
8%
6%5%
Top Presentations at Broadband Show
Keeping your family safe onlineWhat is high speed Internet/broadband and how can it benefit me?Social media: what to use for what?Using the Cloud: making it work for meEnhancing education with broadbandWebsite development & optimizationKeeping our business secure onlineWhat is high speed Internet/broadband and how can it benefit my business?Telecommuting
Framework of Change
Broadband E-Commerce & Education Center
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
My prior life: Marathon County Broadband Programming
Mary KluzOutreach SpecialistBroadband and E-Commerce Education Center
A brief timelineMarathon County Events
Pre-2009 Marathon County task force on Economic Development
2009 ARRA grant application
2010 Sustainable Broadband Adoption Project begins
July 2011 Focus group – measuring awareness
August 2012 Community Focus Group on Adoption
July 2013 Funding secured for Tech Tutors
October 2013 Broadband assigned to county Infrastructure Committee
February 2014 County hosts community meeting
April 2014 County Technology Committee formed
May 2014 Tech Committee strategic planning begins
June 2014 Tech Tutors transition to RSVP
November 2014 Task Force on Rural Connectivity begins work
February 2015 Tech Committee creates work plan from strategic plan
Creating a Sense of Urgency
Building a Guiding Coalition and Developing a Strategic Vision
Communicating the Vision
Enabling Action…with commitments
The Collaboration Spectrum
Compete Co-exist Communicate Cooperate Coordinate Collaborate Integrate
Competition for clients, resources, partners, public attention
No systematic connection between agencies / organizations
Inter-agency information sharing (e.g. networking)
As needed, often informal, interaction, on discrete activities or projects
Organizations systematically adjust and align work with each other for greater outcomes
Longer term interaction based on shared mission, goals; shared decision-makers and resources
Fully integrated programs, planning, funding
TRUST
TURF
Generating Short Term Wins
Generating Short Term Wins
Don’t let up, learn from experience
• Evaluation:
56%
40%
4%
AGE RANGE
65+50-6435-49
66%
34%
GENDER
femalemale
Make it stick: instituting change
Crawford County Broadband Programming
Will CroninCommunity Resource Development EducatorCrawford County
Support Improved Broadband Internet Access in Crawford
CountyWill Cronin
University of Wisconsin-Extension, Crawford County
Overview
• Broadband & E-Commerce Education Center• Grant to conduct broadband education
Overview
• Broadband & E-Commerce Education Center • Purpose• Create a coalition of stakeholders charged with
creating a reliable, accessible, and affordable community area network for Southwest Wisconsin (Crawford County, Richland County, Grant County, Lafayette County, and Green County).
Overview
• Broadband & E-Commerce Education Center Grant• Purpose• Process• Monthly workshops/meetings• Organic/self-directed
Overview
• Broadband & E-Commerce Education Center Grant• Purpose• Process• People• Economic Development• Regional Healthcare• Educational Institutions• Law Enforcement• Emergency Management• Libraries
Broadband Service in Crawford County and the Region
Broadband Speeds in the Region
Why is Broadband Important?
Economic Development
E-Commerce
Quality of Life, Retaining Young People
Stable high speed broadband access is critical to Crossing Rivers Medical Center and our affiliates and partners. A few examples our how we depend on broadband include transferring large radiology images to off-site radiologist, providing around-the-clock pharmacy services, providing dictation and transcription services, cloud based medical record keeping for our clinics, transferring immunization records and dozens of other small but critical tasks related to providing outstanding medical care for our patients. Our dependency on these ‘cloud based’ services and their associated bandwidth and reliability requirements seems to grow almost daily. Rich Huhn, Network Engineer
Testimonial: Crossing Rivers Health
Simple resolution of support at the county level.
Acknowledges the role of private sector in development.
Emphasizes the need for cooperation among units of government and providers.
Sets “the best possible broadband access” as an official goal of Crawford County.
Support Improved Broadband Internet Access in Crawford County
Sauk County Broadband Programming
Jennifer EricksonCommunity Resource Development EducatorSauk County
What struck you?
How is your thinking about your own community influenced?
What collaborations can you imagine are possible?
TABLE TALK
Exciting Times!
• From strategic “talk” to serious “action”
• Growing Collaborations
• New parties are weighing in and understanding the value proposition
Both Nationally & In Wisconsin Connect America Fund II
Broadband Opportunities Council: Report & Recommendations
Encourage further public & private investment & partnerships
Promote adoption & meaningful use:
Increase digital literacyEmpower communities to attract Investment
USF & Net Neutrality Debates
CAF II in Wisconsin
Expanded Broadband Grant Program
Re-energized State Broadband Advisory Group
UWEX Adoption & Utilization Advisory Council
Increased County engagement
Peaked interest by counties & municipalities
TABLE TALK
What did you hear, and how does it influence your thinking for your own county?
Small table discussion.
TABLE TALK
What do you need to help your community move forward?
Small table discussion.
TABLE TALK
What part does adoption play in making the system work for people?
Small table discussion.
TABLE TALK
What will you carry back with you, and what might you need to have success?
Small table discussion.
Broadband Boot Camp 2015
http://broadband.uwex.eduTwitter @WI_Broadband
Broadband & E-Commerce Education Center
[email protected] [email protected]@uwex.edu