broadband adoption and older adults: opportunities and challenges debra berlyn executive director...
TRANSCRIPT
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Broadband Adoption and Older Adults: Opportunities and Challenges
Debra BerlynExecutive Director
The Project to Get Older Adults onLine (GOAL)
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• Serve to help promote the adoption of broadband services by older adults.
• Raise the profile of the challenges confronting the use and adoption of technology within the older community.
• Create a new voice representing these issues
Project GOAL
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Launch 2010
Advisory Committee
Sponsors
Website www.projectgoal.org
Informal Coalition of Aging Organizations
July Summit
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Opportunities Broadband Offers for Older Adults
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The Older Adult Community and Internet Usage – the value
• Telehealth and mobile health monitoring
• Staying connected to family and friends
• Searching for information
• Entertainment
•Video Chats and exchanging photos
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More value…
E-commerce
E-government
Telework
Social Media (networking, etc.)
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The Social Network and Older Adults?
“Young adults continue to be the heaviest users of social media,
but their growth pales in comparison with recent gains made by
older users,” explains Mary Madden, Senior Research Specialist
and author of the report. “Email is still the primary way that older
users maintain contact with friends, families and colleagues, but
many older users now rely on social network platforms to help
manage their daily communications.”
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Broadband Challenges for Older Adults:
• Demonstrating the value
• The technology “gap” – training programs, overcoming the “fear factor”
• Online safety and privacy awareness
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What’s Next for Project GOAL?
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Thank you.
For more information please visitwww.theprojectgoal.org