Topic: -Topic: -The Methods Of Collecting The Methods Of Collecting

Secondary Data For Research Secondary Data For Research In BusinessIn Business

Usman-ud-Din Usman-ud-Din AD-513464AD-513464

Secondary Data:-Secondary Data:-Pre-existing data not gathered for purposes Pre-existing data not gathered for purposes

of the current researchof the current research

Not ‘new’ data – ‘second Not ‘new’ data – ‘second hand’ hand’

Secondary dataSecondary data

‘‘Back up’ data – secondary Back up’ data – secondary in usein use

Methods or Sources of Collecting Methods or Sources of Collecting Secondary DataSecondary Data

HandbooksHandbooks DirectoriesDirectories Technical ReportsTechnical Reports Scholarly JournalsScholarly Journals Literature Review ArticlesLiterature Review Articles Trade JournalsTrade Journals Reference BooksReference Books Official StatisticsOfficial Statistics Indexes and BibliographiesIndexes and Bibliographies

ContinueContinue EncyclopediasEncyclopedias Data MartsData Marts Tertiary SourcesTertiary Sources Magazine & Newspaper ArticleMagazine & Newspaper Article Computerized Databases Computerized Databases

Advantages & Disadvantages of Advantages & Disadvantages of Secondary DataSecondary Data

Carried Out Quickly Carried Out Quickly Save time & moneySave time & money Easy way to monitor Easy way to monitor

change over time.change over time. Informs and Informs and

complements complements primary data primary data collection.collection.

Persons trained to Persons trained to conduct a secondary conduct a secondary data review.data review.

Difficult to Difficult to determine the determine the quality quality

Sources may conflict Sources may conflict with each other with each other

All of the All of the information desired information desired may not be may not be available.available.

Overwhelm the Overwhelm the person reviewing person reviewing the secondary data the secondary data

Practical Study: -Practical Study: -PIACPIAC

Brief Introduction: -Brief Introduction: - Established in 23 October 1946 by Mr. M.A. Established in 23 October 1946 by Mr. M.A.

Ispahani as Orient Airways.Ispahani as Orient Airways. Initially registered as a pilot project in Initially registered as a pilot project in

Calcutta.Calcutta. Birth of a new airline, through PIAC Birth of a new airline, through PIAC

ordinance 1955 on January 10, 1955.ordinance 1955 on January 10, 1955. In 1955 airline’s first scheduled In 1955 airline’s first scheduled

international service to London.international service to London. In 1962 break the record for the fastest In 1962 break the record for the fastest

flight between London and Karachi.flight between London and Karachi. On April 1964, first airline from a non-On April 1964, first airline from a non-

communist country to fly China.communist country to fly China.

Vision:-Vision:-To be a world class airline meeting To be a world class airline meeting

customer expectation through excellent customer expectation through excellent service, on-time performance, innovative service, on-time performance, innovative products & absolute safety.products & absolute safety.

Mission:-Mission:-Using state of the art technologies, Using state of the art technologies,

ensuring cost effective measures in ensuring cost effective measures in procurement and operations & developing procurement and operations & developing safety measure.safety measure.

Data Collected from PIACData Collected from PIAC In PIAC, they are search two more In PIAC, they are search two more

important things How to increase the important things How to increase the sale, How to build more Customer sale, How to build more Customer satisfaction.satisfaction.

They are use Scholarly Journals & They are use Scholarly Journals & Technical Reports for increase in sale and Technical Reports for increase in sale and customer satisfaction.customer satisfaction.

SWOT AnalysisSWOT Analysis: -: -Strength:-Strength:- Save time and money, secondary data carried Save time and money, secondary data carried

out quickly.out quickly.

Weakness: -Weakness: - Difficult to determine the quality, imperfect Difficult to determine the quality, imperfect

reflections of reality.reflections of reality.

Opportunities:-Opportunities:- Take Feedback From The PassengersTake Feedback From The Passengers, , modify modify

the secondary search.the secondary search.

Threats: -Threats: - Very difficult for them to achieve their target Very difficult for them to achieve their target

goals.goals.

Conclusion:-Conclusion:-

Secondary data can be a valuable Secondary data can be a valuable source of information for gaining source of information for gaining

knowledge and insight into a broad knowledge and insight into a broad range of issues but does not replace, range of issues but does not replace, primary data collection because it is primary data collection because it is the starting place for any research.the starting place for any research.