britvic soft drinks candidate pack ireland
TRANSCRIPT
All about Britvic
Dedicated to
creating and
building brands
that delight
consumers
All about Britvic
Leading branded soft drinks business
More than
30 Brands
£1.29bn
Group revenue
Leading branded soft drinks business
Source: Britvic Annual Report 2011
Leading branded soft drinks business
3,300 employees
2.1 billion
litres per year
Leading branded soft drinks business
Listed on the
London stock
exchange
since 2005
FTSE 250
Leading branded soft drinks business
Strong track record and growing
No 2 in British branded
soft drinks
No 2 in Irish branded
soft drinks
No 1 in French syrups
25 year relationship
with PepsiCo in UK
Source: Nielsen 2011/ Britvic Soft Drinks report 2012
Owned brands in UK
Owned brands in Republic of Ireland
Owned brands in France
Franchised brands in UK and ROI
Britvic GB
Britvic Ireland
Britvic France
Distribution via Britvic International
Britvic-owned brand franchises
Our international presence
Providing a platform for global expansion
Increasing our
European footprint
through the
acquisition of assets
Franchising the
brands that we own
Continuing our
successful
collaboration with
PepsiCo
From small beginnings to a global player
―mid 19thC Chelmsford a chemist begins
creating homemade soft drinks
―1986 Tango acquired
―1987 Pepsi – first 20 year bottling arrangement
agreed in the UK
―1995 Robinsons acquired
―2000 Orchid Drinks acquired, inc. Amé/Purdeys
―2004 Ben Shaws acquired, inc Pennine Water
―2005 Publicly traded company, floated on LSE
―2007 Britvic Ireland (acquisition of C&C Soft
Drinks)
―2010 Britvic France (acquisition of Fruité)
How it all adds up
GB
Stills
27%
France
19%
GB
Carbs
39%
Ireland
13%
International
2%
% Revenue
Source: 2011 Annual report
Sustainable business commitments
John Gibney Finance Director
Doug Frost Human Resources Director
Martin Rose Supply Chain Director
Alan Beaney Strategy Director
Murray Harris Customer Management
Director
Simon Stewart Marketing Director
Paul Moody Chief Executive
Simon Litherland Managing Director, GB
Executive Committee
Britvic GB
Our purpose
Enjoying life’s everyday moments
Our vision
Britain’s greatest soft drinks company
• Building iconic brands loved by consumers
• Being the most valued by our customers
• Delivering consistent returns for shareholders
• Trusted and respected in our communities
• Adored by our people
Britain’s greatest soft drinks company
Our values
We are
passionate
We are
trusted
We are better
together
We are
courageous
We are learning
and growing
Continue to deliver growth by four
key building blocks:
•Market volume growth on average
of 2-3% each year
•Innovation adding 1-2% revenue to
the top line
•Driving on-the-go distribution
•improvement in average price realised
price by 1%
Strategy
No 1 in UK on-premise
No 2 in UK carbonates
No 1 in UK stills
At a glance
No 2 in UK take-home
Source: Nielsen 2011/ Britvic Soft Drinks report 2012
Key brands
No 1 squash brand
No 1 packaged soft drink
in the licensed trade
No 1 kids’ brand
No 2 cola brand
UK’s fastest growing
lemon and lime drink
Award-winning advertising
Source: Nielsen 2011/ Britvic Soft Drinks report 2012
Channels
Take-home
Retail value
£5.2bn
Impulse
Retail value
£1.8bn
On-premise
Retail value
£2.7bn
Source: Nielsen 2011/ Britvic Soft Drinks report 2012
GB take-home
£7bn
Britvic
12%
CCE
28%
Private Label
22%
GSK
8%
Tropicana
5%
Danone
5%
Other
20%
Market positions
Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011
GB on-premise
£2.7bn
Britvic
43%
CCE
34%
Nichols 3%
Red Bull 4%
AG Barr 2%
Other
12%
Market positions
Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011
Hartridges 2%
Turbo Tango
• The world’s first use of a
nitro-fuelled bottle
• Winner of the non-alcoholic
drinks category at the
prestigious SIAL d’Or Awards
in France
J2O
• New pack design and
formulation
• Special edition Diamond
Berry contains edible silver
glitter
SoBe V Water
• The first UK soft drinks brand
to contain purified stevia
extract as an alternative
sweetener to sugar
• Each bottle contains just ten
calories or less.
Innovation
Where we operate
Huddersfield
Leeds
Norwich
Rugby
Widford
Beckton
Hemel
Hempstead
Solihull
Factories
Offices
2,150 employees
Where we operate
Huddersfield
1 line PET
Norwich
8 lines PET
Leeds
3 lines Glass and Bag in box
Rugby
6 lines Can,
PET and Aseptic
Widford
4 lines Glass, PET,
Can and Flavours
Beckton
4 lines PET
Simon Litherland
Managing Director
Paul Graham
Customer Management
Director
Andrew Boyd
Commercial Director - Leisure
Ian Forshew
Commercial Director - THG
Nigel Paine
Commercial Director - Impulse
Sally Taylor
Head of Commercial Planning
Jonathan Gatward
Marketing Director
Helen Gorman
Brand Controller
Mike Gant
Finance Director
Clive Hooper
Operations Director
Sue Skinner
Human Resources Director
Chris Hancock
Programme Director –
Value Organisation
GB Management team
Britvic Ireland
No 1 water brand
No 2 soft drink and
No 1 lemon and lime drink
No 1 orange drink and
No 1 lemon drink
No 1 cordial
No 2 cola drink
Key brands
No 1 lemonade
Multiples
Retail value
€195m*
Convenience/Impulse
Retail value
€303m
Licensed
Retail value
€294m
Channels
*Source: Nielsen Scan Trak excludes Discounters and Dunnes Stores
Ireland Grocery
€499m
Britvic
24%
CCHB
36%
GSK
13%
Richmond
4%
Danone
4%
Private Label
8%
Other
11%
Market positions
Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack July 2012. Nielsen ROI licensed September 2011. France IRI census September 2011
Ireland Licensed
€294m
Britvic
34%
CCHB
44%
GSK
6%
Gleesons
6%
Red Bull
9%
Other
1%
Market positions
Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed June 2012. France IRI census September 2011
Our vision is to become the best
FMCG company in Ireland.
This will be achieved through:
• Winning with the ‘at home’
consumer through strong
customer engagement, feature
& display, category & revenue
management
• Winning with the ‘out-of-home’
consumer through strong
brands, and market leading
availability & visibility
Strategy
Ballygowan is Irelands leading
water brand built on purity,
heritage and trust.
•Bottled at source in
Newcastlewest
•Relaunched in 2012 in more
contemporary packaging and livery
Innovation
MiWadi
• Double Concentrate in 2011
Club Orange
• New consumer engagement
campaign in 2011
Innovation
Where we operate
Dublin (Kylemore)
Newcastle West
525 employees
Factories
Dublin (Clondalkin)
Belfast
Distribution
Thurles
Customer
Care Centre
Where we operate
Newcastle West
5 lines Glass, PET, Dispense
Dublin
5 line Glass, PET, Cans
Juice, carbs, RTD
David FitzGerald Managing Director
John Malone Finance Director
Brid O’Brien HR Director
Kevin Donelly Marketing Director
Finbarr O’Doherty Commercial Director, Licensed Wholesale
David Halliday Sales Director, Grocery
Matt Thewlis Operations Director
Management team
Britvic France
Key brands
France Juice
€1.2bn
Private Label
56%
Other
15%
Eckers
Granini
13%
Pepsico
11%
Britvic France
5%
Market positions
Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011
France Syrups
€249m
Britvic
France
42%
Private Label
46%
Other
12%
Market positions
Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011
Play on our leadership in
the syrup market by:
• Expanding the Teisseire
brand with new flavours
and new pack sizes and
creating value
Play a key role in the soft
drinks market by
• Developing Fruit Shoot
• Expanding juice brands
and
• Launching new soft
drinks
Innovation
Nantes
La Roche-sur-Foron
Crolles
Béziers
Where we operate
More than
570 employees
Where we operate
Nantes
4 TETRAPAK lines Fruit Juice
Crolles
4 Manufacturing lines syrup
Béziers
3 Bottling lines Pure Juice
La Roche-sur-Foron
8 Manufacturing lines Fruit Juice
Jean-Luc Tivolle
Managing Director
Claire Robillard
Financial Director
Jean-Francois Hettler
Marketing Director
Thierry Devant
Sales Director
Guillaume Asselin
Industrial Director
Elodie Jeanningros
Human Resources Director
Dominique Cosnefroy
Procurement Director
Renaud Peuriere IT Systems Director
Hervé Marragou
Customer Client Service Director
Management team
International
Exporting our products to more than
countries worldwide
At a glance
Key brands
Focus on three key drivers:
• Core operations growth in our
mature export and third party
distributor business by Britvic
International based in the UK
• European expansion by
acquisition of assets
• Non-European expansion by
securing distribution and
franchising agreements with
local partners by Britvic
Worldwide Brands
International strategy
• Britvic Worldwide Brands is
the business unit responsible
for the group’s Global
Franchise business.
• Britvic Worldwide Brands and
the associated global
compound plant is based in
Dublin Ireland.
• BWB is also supported globally by
Britvic North America based in
Orlando and a Rep office based
in Singapore.
• BWB currently has franchisee
manufacturing finished goods
in the USA and Australia..
Worldwide
• Applies to business development
beyond continental Europe
• International-based on
ROBINSONS umbrella brand:
• RTD & Dilutes (Concentrate)
− Creates new international drink category
− Based on Global insight (USA, Oz, Asia)
− Ready to Drink and Concentrates (Dilutes)
branded as Fruit Shoot in the USA
− Key points of difference in most markets
− First major brand in this category
• Extend eventually to other core
“Global” Brands
− J2O, Drench
− Club, Teisseire
Features of BWB Franchise model