british airways visit mum social media presentation - fall 2016
TRANSCRIPT
![Page 1: British Airways Visit Mum Social Media Presentation - Fall 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/58d070c91a28abc9788b4f73/html5/thumbnails/1.jpg)
“A Ticket to Visit Mum”Social Media Marketing Plan
Presented by Andrea Kwamya
![Page 2: British Airways Visit Mum Social Media Presentation - Fall 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/58d070c91a28abc9788b4f73/html5/thumbnails/2.jpg)
Visit Mum
![Page 3: British Airways Visit Mum Social Media Presentation - Fall 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/58d070c91a28abc9788b4f73/html5/thumbnails/3.jpg)
“We’re making it easier for you to give your Mum the ultimate gift. Yourself.”
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Banner Ads
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Website Promotions
“ A More enjoyable trip• Family-sized rewards• Bollywood films and much more• Affordable seat upgrade• Variety of Indian and special meals
for pre-order”
![Page 6: British Airways Visit Mum Social Media Presentation - Fall 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/58d070c91a28abc9788b4f73/html5/thumbnails/6.jpg)
Target Audience
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Social Media Channels
Google+LinkedIn
YouTubePinterest
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IntegratedMarketing
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“Social media contests should focus on experiences not giveaways.”-Brielle Jaekel, Mobile Marketer
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‘Visit Mum’ Audience Activation
![Page 11: British Airways Visit Mum Social Media Presentation - Fall 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/58d070c91a28abc9788b4f73/html5/thumbnails/11.jpg)
Campaign Analysis
Effective Engagement
Missed OpportunitiesVs.
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Thank You
Question?