BriteCon 2014 Mobile Session

Download BriteCon 2014 Mobile Session

Post on 02-Jul-2015

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This BriteCon session explores the growing need for insurance carriers to provide access to agents and insureds via mobile devices.

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<ul><li> 1. Mobile DeviceTECHNOLOGYComputersarentjustforthedesktopanymore.1</li></ul> <p> 2. OVERVIEW 2TopicsforDiscussionThingstoKnowMobileTrendsEngageNowAppDevelopmentExampleSoDwareRequirementsMOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 3. THINGS TO KNOWTermsandDefini2ons3Smartphone:Acellulartelephonewithbuilt-inapplicaIonsandInternet.Examples:iPhone5s,MotorolaDroidX,SamsungGalaxyS4,HTCOne,SonyXperiaMOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 4. 4THINGS TO KNOWTablet:Awireless,portablepersonalcomputerwithatouchscreeninterface.Examples:iPad,KindleFire,SamsungGalaxyTab,MicrosoFSurface,GoogleNexus7TermsandDefini2onsMOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 5. 5THINGS TO KNOWTermsandDefini2onsMobileOS:ThecoresoDwarethatoperatesamobiledevice.TheOSprovidesacommonwayforapplicaIonstointerfacewithmobiledevicehardware.MOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 6. 6THINGS TO KNOWMajorMobileOperaIngSystemsPlaTelephone CableExcavators&gt;HydraulicExcavators X-Ray&gt;Ultrasound GlassBoPles&gt;PlasQcBoPles Riverboats&gt;RailwayMOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 32. ENGAGE NOW 32TheInnovatorsDilemmaMoreRecentExamples PostalMail&gt;Email TubeRadios&gt;TransistorRadio Record&gt;Tape&gt;CD&gt;DownloadableFiles Piano&gt;DigitalKeyboard Film&gt;DigitalCamerasMOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 33. ENGAGE NOW 33TheInnovatorsDilemmaExamplesinComputerTechnology BrickandMortarStores&gt;OnlineRetailers Mainframes&gt;Minicomputers&gt;Desktops&gt;Laptops OffsetPrinQng&gt;DesktopPrinter PaperEncyclopedias&gt;Wikipedia Tapes&gt;Floppies&gt;OpQcal&gt;USBSQck&gt;CloudStorageMOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 34. ENGAGE NOW 34TheInnovatorsDilemmaSolvingtheInnovatorsDilemmaIdenIfy,developandsuccessfullymarketemerging,potenIallydisrupIvetechnologiesbeforetheyovertakethetradiIonalsustainingtechnology.MOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 35. ENGAGE NOW 35TheInnovatorsDilemmaMobileisDisrup2veMobileisoneoftodaysmostdisrupIvetechnologies.ItiscurrentlyinthephasebetweenviabilityanddominancewithtradiIonalcompuIngdevices.Youneedtoofferqualitymobiledevicesupportintheverynearfuturetoremainrelevanttoagentsandinsureds.MOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 36. APP DEVELOPMENT 36WheretoStartIdontknowthefirstthingaboutmobile.WheredoIstart?MOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 37. APP DEVELOPMENT 37WheretoStartQues2onstoAsk MobileWeb? NaIveApp? WhatCouldMyAppDo?MOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 38. APP DEVELOPMENT 38MobileWeborNa2veApp? MobileWeb:MobileapplicaIonsdeliveredthroughamobilebrowsersuchasSafariorChrome. MobileApp:SoDwaredownloadedandinstallednaIvelyonamobiledevice.MOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 39. APP DEVELOPMENT 39MobileWeborNa2veApp? Exposure Support Pla_ormFactorstoConsider Interface ConnecIvity Features Speed DistribuIon ExpenseMOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 40. APP DEVELOPMENT 40MobileWeborNa2veApp?ExposureWeb20% Exposure20%Broad SupportThe average smartphone user spends 20% of their timebrowsing the web and 80% of their time in native apps.Runs in BrowserStatic InterfaceLargely Static InterfaceAppExposureSupportBrowser8800%% ExposureRuns Directly More Dynamic Limited SupportMOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 41. APP DEVELOPMENT 41MobileWeborNa2veApp?Support20% ExposureWebBroad Support250,000Runs in BrowserThere are approximately ten times as many webdevelopers in the US as app developers.Largely Static InterfaceRequires Connectivity80% ExposureAppExposureSupportBrowserStatic InterfaceConnectivityLimited Support25,000Runs Directly More Dynamic Operates OfflineMOBILE DEVICE TECHNOLOGY 03/26/2014 PHIL REYNOLDS 42. APP DEVELOPMENT 42MobileWeborNa2veApp?20% ExposurePla</p>