britcom you tube channel
TRANSCRIPT
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I have a plan so
cunning, you could
put a tail on it and
call it a fox.
16th May 2012BBC Worldwide Presentation to
YouTubeComedy YouTube Channel proposition
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ClassicTopicalLiveOriginatedCurated
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Simon DankerCommercial Director
BBC Worldwide
You will be watching…
Stuart SnaithDirector of Comedy
BBC Worldwide
Will SaundersExecutive Producer
BBC Comedy
Lisa RousseauHead of UK, Ireland &
Pan European TelevisionBBC
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Why are we agreat partner
for you?
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We’ve got talent
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We’ve got partnerships
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We’ve got the world’s biggest archive
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1.6m subscribers
We’ve got a digitalpresence
23m likes
58 million uniques
114 million uniques
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Stuart Snaith Director of Comedy at BBC WorldwideHandling all content investment across all formats from TV to DVD to digital.
Publishing Director: Magazines, books, exhibitions, DVD and digital. Managing Director 2entertain - BBC JV video business),
Digital InnovatorLaunched Top Gear online in 1994, e-Bay, store in 2006, 1st UK aggregator for iTunes in 2009, launched YouTube comedy channel in 2011.
Will Saunders. Executive Producer BBC Comedy (inc. bbc.co.uk/comedy)
Producer : Flight of the Conchords, Tim Minchin, Lee Mack, Graham Norton, Alan Carr
Writer and producer: BAFTA, UK Comedy Award, Sony Award and Prix Italia winning TV shows, radio shows and websites.
We’ve got experience
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We get
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Over 18m views on
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Over 18m views on
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Our VisionThe very best of British comedy commissioned, curated and delivered to you by BBC Worldwide. Uniquely positioned to access the relationships and subscribers from our other successful channels.
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Our Vision
A distinctive channel in its own right and a platform for all our partners.
An important part of the future of comedy at the BBC .
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Sourcing the best British Comedy
Archive
Partners
You Tube
BBC WW
Attracting the funniest new YouTube talent.
Widest network of indie partners and talent
Exceptional pool of writers and talent.
The most famous archive in the world.
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Archive
Partners
You Tube
BBC WW
Creating themed shows for each
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The face of our channel
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115,000 Subscribers
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115,000 Subscribers
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Our answer to ---------->
Why Chris?
Young and new………..Irreverent……Funny……Loves the BBC
Why Chris?
young and new
funny
web savvy
Loves the BBC
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YouTubefavourites+
Take one hot topic from the web
ChrisKendall
intro
Fill with classic
Scenes from the archive
=
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Chris KendallIntro
Interviewwith Stephen
Merchant=
Stephen picksfrom ourarchive
+ +
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Chris KendallIntro =+ +
Interviewwith Stephen
Merchant
Stephen picksfrom ourarchive
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Birth of Harper Beckham
Up to the Minute
Steve Jobs Vs Beatles
Ricky Gervais offends everyone at the Oscars
Sharp
Kate & Wills Engagement
Viral
Talking point
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New format for live comedy on
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New Format
Social Media
Comedians love it!
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Mr Khan
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Mr Khan
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AdilRay
Chris Kendall
Cardinal Burns
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The best UK YouTube
Comedy Talent
Chris Kendall
+ =
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Stuart Ashens Beardy Man
Cyriak David Firth Harry Partridge
Jazzie The Midnight Beast Misery Bear
As seen on
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Exclusively on our Channel
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Classic
Topical
Live
Originated
Curated
=====
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A Month on our channel
21 mins
15mins
15 mins
60 mins
21 mins
=+ + + +
132mins
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TOTAL FOLLOWERS: 24,595,653
Social magnets
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Social magnetsThis is funny. RT @bbccomedy A Brief History of Emoticons: http://bbc.in/emot3 @RealDMitchell
The Only Way is Wessex. Laura and Hardy, as it were: http://t.co/j3Z1x1fu @stephenfry
Horse iPad http://youtu.be/Aem4uhvOOOY @RufusHound
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Making the production process social
Crowdtesting
Crowd sourcing
Offlinereward
Creating a
Comedycommuni
ty
Crowd sourcing
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Marketing 5 ShowsShows designed to bring in the widest comedy audience.
For purveyors
of fine comedy
reaching out to a broader
community
For Live Comedy
enthusiasts
For those who want to know
first.
For the YT core
consumer
M/F 55/45Age 25-44
M/F 65/35Age 13-34
M/F 70/30Age 18-34
M/F 70/30Age 13-34
M/F 65/35Age 13-24
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1.6m subscribers
Using our digital footprint
23m likes
58 million uniques
114 million uniques
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Making it happen
Experienced
Dedicated Channel Management Team
Managing archive. Optimizing viewer engagement. Tactical strategies. Engaging with the community.
Dedicated Social Media Team
Driving traffic via BBCW global digital footprint.Using talent relationships.Social media for any new talent.Creating Apps to partner content.
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To create compelling original content that cuts through is expensive.
The ambition of this proposition exceeds the brief.
This platform is important to us for the future of identifying and working with new talent.
We know we will need to contribute.
This is not short term profit generator, but a crucial long term partnership.
Budget
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ContentBudget Cost Per Min
YouTube Host £75,000
Archive Curation£125,000 £496Urgent content £280,000
£1,555UK Original£300,000 £1,667Live Show£336,000 £465Peeping Tom £50,000 £198
Editorial & Management £75,000
Channel Management & Social Media Teams £100,000
Budget Forecast £1,341,000 £846
Budget
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The serious bitBBC worldwideConduit and promoter of all strands of British comedy.Experienced in online comedy.Committed to innovation.Ambitious in developing and growing the genre.Unique relationships indie and talent partners.
BritcomAn owner of the best British comedy.Delivering content from four sources: BBC archive, BBC Worldwide, partners, Youtubers.Structured under five sub-brands: Replay, Urgent Comedy, @cufflive, Brit Originals, Peeping TomRun by dedicated management teams.
BBC Worldwide, Britcom and YoutubeAn unparalleled partnership providing the best comedy anywhere ever.
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Stuart SnaithDirector of ComedyBBC WorldwideM: 07718893486
Simon DankerHead of UK, Ireland and Pan European Television SalesM: 07787 575 094
Contact details
Lisa RousseauHead of UK, Ireland and Pan European Television SalesM: 07787 575 094
Will SaundersExecutive ProducerBBC ComedyM: 07968-983863
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Media Centre201 Wood Lane
LondonW12 7TQ