BRITANNIA :COMPANY PROFILEROLE OF PROMOTERS &SHARE HOLDING PATTERNPRESENTATION BY : FAHAD MIR 1311826BBA F&AGROWTH STORY In 1892 , a biscuit company was started in nondescript ouse in !a"cutta #now $o"%ata& wit an initia" in'estment o( Rs) 29*) +y 191,, wit te ad'ent o( e"ectricity, +ritannia mecani-ed its operations, and in 1921, it became te .rst company east o( te Sue- !ana" to use imported /as o'ens) In 190*, tis !ompany too% o'er te distribution o( biscuits (rom 1arry2s wo ti"" now distributed +ritannia biscuits in India) In 1990, te company un'ei"ed its new corporate identity 3 45at Hea"ty, Tin% +etter4 3 and made its .rst (oray into te dairy products mar%et) In 1999, te 4+ritannia $ao, Wor"d !up 6ao4 promotion (urter (orti.ed te a7nity consumers ad wit 2+rand +ritannia2) 8ision and mission statement39 : 8ision is de.ned as 2:n Ima/e o( te (uture we see% to create2) 8ision Statements tere(ore contain detai"s o( te company2s (uture # te (uture p"ans wit aims and ob;ecti'es &)+ritannia2s 'ision (or te (uture trou/ its new mission statement5'ery tird Indiansou"dbea +ritannia consumer by te year 2,,=) Tey want to be amon/ te tree (astest3/rowin/ >?!G companies in te country and to /row pro.tab"y)@To dominate te (ood and be'era/e mar%et in India wit a distincti'e ran/e o(Tasty Yet Healthy +ritannia brands by ma%in/ e'ery Indian a +ritannia consumer)We a!t t" #e $a%t "& "'% ("!s')e% * at h")e+ "'t "& h")e +a !at'%al$a%t "& h,s l,&e-Goa"To pro'ide consumerste i/est standards o( (ood sa(ety and ensure y/iene in new di'ersi.ed (ood cate/ory)BOARD OF DIRECTORSN'sl, N Wa.,a!airman A !air 1erson/e0, Da.,sethBirectorA / H,%1eeBirectorS S /el0a%BirectorNasse% M'!1eeBirector2eh N Wa.,aBirector3,!,ta Bal,?ana/in/ BirectorA4,1,t De#BirectorN,)esh N /a)$a!,Birector3,1ay L /el0a%BirectorA1a, P'%,BirectorNess N Wa.,aBirectorSH:R5HOCBIDG 1:TT5RDSH:R5 1RI!5