BRITANNIACompany Background

• Britannia, one of India's biggest brands was started in 1892 with an initial investment of Rs.295. • Products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented

Milkman Cheese.• Britannia is the First Bakery Company in India to Remove Transfats from its Biscuits• Britannia innovates for strong presence in health and nutrition space Living up to its credo “Eat Healthy Think Better”

Addition of Nutrients through Fortification Launch of Tiger Banana Biscuits Fortified with Iron Launch of Tiger Iron Zor Smart-Nutrient Fortified Milk Bikis Britannia’s range of breads has been fortified with 10 vital vitamins.

Product Related Information

• Tiger, was launched in 1997• Re-invigoration in June 2005 and April 2008 has helped bolster its growth.

Category Related Information