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SUMMER TRAINING PROJECT REPORT

Submitted in partial fulfillment of

requirement of Ba!elor of Bu"ine"" Admini"tration #BBA$

Guru Jambe"!%ar Uni&er"it'( )i"ar

ESTAB*IS)MENT O+ RETAI* S)ARE O+

C)EESE IN ,E*)I

Trainin- "uper&i"or Submitted B'.

Pan/a0 1ad!%a SA)I* GUPTA

#Bran! Sale" Mana-er$ Enrollment . 23455676457

SESSION 622386252

GURU JAMBES)1AR UNI9ERSIT:

)ISAR

1


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PRE+ACE

In the modern day market customer is said to be the king. The companies in order to earnprofits and create value based services and good products will always have to consider

the consumers & their problems with expansion in new market and sector.

Day by day competition is increasing in the market. Britannia !mul are the main market

leader in Indian market. Due to globali"ation there are lots of choices through various

brands in the market to buy #heese for us. $o for any brand to keep increasing their sales

it is very important to provide good %uality and some uni%ue offerings to the customers.

It is the differentiation of the product which makes any brand king of market or forces

him out of market.

rom other country cheese is being imported in India but due to high price and different

flavors from Indian consumers they don't have much demand in India but with time the

sales of such brands is increasing day by day. In Delhi (raft and )resident the two

important brands have good shelf si"e in !* class shops. oreign consumers who are

living in India prefer to purchase these imported brands.

+ocal brands are also posing huge competition in the market, they are providing fresh

cheese at very less prices so in B-B markets they are dominating. ven middle class

people are preferring to bye local brand due to less price. In case of pi""a cheese the

consumer prefers to purchase local brands of cheese like Dairy #raft loric #hodhery

!shu etc.

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AC;NO1*E,GEMENTS

The success of any pro/ect depends largely on the encouragement and

guidelines of not only the team which has put all their efforts but many

others as well. I take this opportunity to express our gratitude to the people

who have been instrumental in the successful completion of this pro/ect.

I would first of all like to thank Britannia Industry +td for giving me an

opportunity to learn share my ideas views and thoughts on various sub/ects

through this pro/ect.

I am highly indebted to my pro/ect guides Mr< Mani"! Mal&i'a( 0egional

$eals anager and M"< 9andana( 20 anager for providing me the

opportunity of working with the arketing $ales department of Britannia

Industry +td. I am thankful to them for giving me timely guidance and

inputs to my pro/ect.

I also thank the Britannia $ales and arketing team for holding training

sessions which really helped me in learning many vital terms in arketing.

I would also like to thankM"< ;


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CONTENTS

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