bristol link up
Post on 21-Oct-2014
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Superb quotes about social networking taken from the Bristol Link-up, a networking event for marketing professionals in Bristol.TRANSCRIPT
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The Bristol Link-up
event sponsors
Social networking event for members of the
Only Marketing Jobs LinkedIN Group
3rd February 2010
Goldbrick House, Bristol
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A social network:
An interactive structure made of
individuals (or organizations) called
‘nodes’, which are connected by one or
more specific types of interdependency.
…it pays to know peopleThe Bristol Link-up
Wikipedia
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Social events allow you to:
Connect with people
Exchange business ideas
Develop your brand
Find a job
Find jobseekers
…and that’s what business networking is.
The Bristol Link-up …it pays to know people
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11,000 The number of members in the
UK Marketing Lounge Group,
making it by far the largest UK
marketing hub on LinkedIN.
The Bristol Link-up …it pays to know people
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LinkedIn is now the
undisputed world champion
of professional social media.Those not engaged are
conspicuous by their absence.
The Bristol Link-up
Only Marketing Jobs
…it pays to know people
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Everything is changing.
People are connecting and working
together. The Internet is enabling
conversations and there is nothing
corporations can do about it.
The Bristol Link-up …it pays to know people
Only Marketing Jobs
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Social media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it’s finally done there is
surprise it’s not better.
The Bristol Link-up
Avinash Kaushik, Analytics Evangelist, Google
…it pays to know people
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2 out of 3people find a job through networking.
The Bristol Link-up …it pays to know people
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The Bristol Link-up …it pays to know people
3The number of seconds it takes
to form an opinion of someone.
Internet research
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Referral-basedrecruitmentwill be a significant feature of the employment landscape within 2 years.
The Bristol Link-up …it pays to know people
Only Marketing Jobs
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How you perceive yourself is
important. But what really matters is
how you are perceived by others.
What is ‘brand you’ telling the world?
The Bristol Link-up
Only Marketing Jobs
…it pays to know people
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Social networking can be a maze of
duplications and dead ends.
Using an established recruiter is
like having online Sat Nav.
The Bristol Link-up …it pays to know people
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Technology is shifting the power away
from the editors, the publishers, the
establishment and the media elite.
Now it’s the people who
are in control.
The Bristol Link-up
Rupert Murdoch, Global Media Entrepreneur
…it pays to know people
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It is thought that 70% of job
vacancies are never advertised.
So you need to make sure that
you can be found.
The Bristol Link-up …it pays to know people
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For companies, resistance to
social media is futile.
Your competitors
are already there.
Your customers
have been there for a long time.
The Bristol Link-up …it pays to know people
Business Week
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Stop thinking
‘campaigns’
The Bristol Link-up …it pays to know people
Start thinking
‘conversations’
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The Bristol Link-up …it pays to know people
10The number of new contacts you
should have before you leave tonight.
That’s a conversation with someone
different every 30 minutes.
Only Marketing Jobs
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Some people want it to happen,
some wish it would happen,
others make it happen.
The Bristol Link-up …it pays to know people
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The successful networkers I know,
the ones receiving tons of referrals
and feeling truly happy about
themselves, continually put the other
person's needs ahead of their own.
The Bristol Link-up
Bob Burg, Author and Networking Expert
…it pays to know people
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You are like an ant.
They can’t survive on their own,
either. Ants help other workers in
their colonies. It is the very
definition of altruism.
The Bristol Link-up
Simon Lewis, Only Marketing Jobs
…it pays to know people
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More business decisions occur
over lunch and dinner than at
any other time, yet no MBA
courses are given on the subject.
The Bristol Link-up …it pays to know people
Anonymous
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A shifting business climate
creates an ever-moving target.
A moving target is easier to hit if you’re moving with it.
The Bristol Link-up
Suzie Sharpe, Career Coach, Key Change Training
…it pays to know people
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The way of the world is meeting
people through other people.
There’s nothing new about it.
The Bristol Link-up …it pays to know people
Only Marketing Jobs
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All things being equal, people
will do business with and refer
business to those people they
know, like and trust.
The Bristol Link-up
Bob Burg, Author and Networking Expert
…it pays to know people
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The current economic climate
lays a responsibility on us all to
find ways to increase the
awareness of our expertise.
The Bristol Link-up …it pays to know people
Chartered Institute of Marketing, CIM
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The Bristol Link-up …it pays to know people
11The number of potential Dark Sides in
every individual. Finding out what they
are and managing them better is what
separates success from also-ran.
Suzie Sharpe, Career Coach, Key Change Training
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Openly and actively engage
with others by offering support,
advice and friendship.
Do this without expectation of
reward and it will soon some back
to you by the truckload.
The Bristol Link-up …it pays to know people
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Business cards can be used to
pick spinach from your teeth.
They do have other uses though:
for example, you could call one of
the numbers you find and say
‘hey, remember me..?’
The Bristol Link-up …it pays to know people
Simon Lewis, Only Marketing Jobs