bringing your true self to work using b-corp principles - mariana brilhante

Bringing your true self to work

using B-Corp principles: creating the best companies for the world

EBBF Learnshop Mariana Brilhante

B Lab Portugal & Lusophone AfricaJune 2015

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WHY AM I HERE?

B Lab Portugal & África Lusófona

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WHY AM I HERE?


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WHAT’S NEXT?


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IES – SOCIAL BUSINESS SCHOOL


Over 1.300 alumni training programs with INSEAD

ES + methodology – identify best practices

1st Social Impact Bond in Portugal –5th in Europe, only 20 in the world

B Corp – exclusive partnership for Portugal & Lusophone Africa

B Lab Portugal & Lusophone Africa

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WHAT IS A B CORP?


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OVERVIEW B CORP


Business as a force for good

Benchmark andImpact measurement

toolsB Corps Community

IES-Social Business School is B Lab’s exclusive global partner for the development of the B Corp movement in Portugal & Lusophone Africa

B CORP CHARACTERISTICS


Use business as a force for good

New way of leadership

Meet high standards in terms of social and environmental practices

Consider their shareholders as much as the other stakeholders (People, Environment, Community)

Protect their mission

Lead a global movement to redefine success in business

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GLOBAL COMMUNITY (1/2)Over 1297 B Corps, in 41 countries and 121 industries:


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Inclusive Design Consulting

Examples of B Corps by Industry:

GLOBAL COMMUNITY (2/2)


Social Brokers

Ice cream Outdoor apparel Cosmetics Banking Sector

Eyewear Water bottles Cleaning Products Crowd funding

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WHY ARE THESE COMPANIES AMAZING?


55%More likely to cover at least

some of health insurance costs for employees

More likely to give bonuses to no-

executive members

45%28%More likely to have women & minorities in management

More likely to give employees at least 20 hours per year paid time off to volunteer in their community

2,5X

More likely to give paid professional development opportunities

5X

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• MISSION: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

• PRODUCTS: utilize organic cotton, which is 50 to 100% more expensive than normal cotton. Challenges/ influences the market – Nike proposed to include 10% of organic cotton into their products by 2015

• WORKERS: Paid leave to up two months to workers who want to volunteer in environmental organizations.

• COMMUNITY: gives 1% of profits to environmental organizations around the world

PATAGONIA

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Ben & Jerrys

• MISSION: create the best possible product, on a economic sustainable manner and generate positive social change

• PRODUCTS: local dairy, cage free eggs and fair trade

• WORKERS: wages 46% above the living wage. Ben & Jerry Joy Gang – a group of people dedicated to infuse joy into everything they do

• COMMUNITY: donates 5% + of profits to environmental organizations worldwide. Caring Dairy program – support to local farmers to improve their impact

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• MISSION: re-imagine commerce with the purpose of creating a lasting and sustainable world

• GOVERNANCE: stakeholders are asked to give feedback on social performance of the company; workers receive weekly financial reports

• WORKERS: all workers either have shares or the possibility of buying company shares

• ENVIRONMENT: offers bicycles and maintenance to its workers so they can bike to work

Etsy

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Dojo4

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ColorADD

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WHAT IS YOUR CHALLENGE?


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SHARE YOUR TEAM’S PROBLEM


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THE TRAM PROBLEM – THE ANTI PROBLEM


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SOLUTION TIME


You are primed to come up with a creative solution

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SHARE THE COOKIE


21 September – Launch of the B Corp movement in Portugal

Thank you!

Mariana [email protected]

www.bcorporation.netwww.facebook.com/blabportugaleafricalusofona

bringing your true self to work using b-corp principles - mariana brilhante

Business

b corp movement

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global community

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environmental organizations

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environmental practices

social impact bond