CONFIDENTIAL

Bringing Visual

Computing to Life

with Mali

Kevin Smith, VP Strategic Marketing

Media Processing Division, ARM

2

The Importance of Graphics

Graphics capability becoming a

key factor in consumer purchasing

decisions

Rich graphics a priority for

anything with a screen

Large and growing market for

GPUs

4 Billion internet connected screens

in 2016, most with embedded

graphics

3

Personalized - When, Where and How

Same Content

Multiple Experiences

One Architecture

4

Momentum with Mali

Mali GPUs are the most widely

licensed graphics processor

Mali GPU shipments outpacing

industry growth rate and gaining

market share

25 partners to ship over 100M units

in 2012

ARM® Mali™ GPU graphics

leadership position

#1 in graphics enabled DTVs

(>70%)

>20% Android™ smartphones

#1 in Android tablets (>50%)

5

Mali Graphics: Leadership in DTV

ARM Cortex™-A9 and Mali-400 chosen by

majority of consumer electronic OEMs

Multiple DTV/STB silicon partners driving

design wins and volume for Mali GPUs

Samsung, LG, MediaTek, MStar, ST, Amlogic

Leadership for Mali GPUs in DTV through

Performance density leadership in graphics

Maturity and quality of software and support

Next generation products designed to extend

our leadership position

6

Mali: Roadmap to Leadership In Mobile

Momentum in smartphones driven by Samsung, MediaTek,

Spreadtrum, MStar, Rockchip

Right technology roadmap for the right markets

Best graphics for fast growing entry-level smartphones market

Best graphics and GPU compute for high-performance application

processors in next generation smartphones

7

Mali Leadership in Android Tablets

Mali GPUs #1 graphics processor in Android tablets

Android, the fastest growing mobile OS – wide range of tablet

vendors using Mali-400 based designs

In 2012, China tablets will account for nearly 50% of the WW

tablet market. Majority Android based, using ARM Cortex

processors and Mali GPUs.

8

One Size Does Not Fit the Next Billion

2015

>1Bn

2010

2015

Entry High End

2010

Tablets and smart phones require

a range of features and price

points for addressing all

consumers in all markets

17M

Units/year

>400M

0.3B

Units/year

High

End Entry

High

End

Entry

9

Serving the Needs of the Next Billion

Tablet market is ramping

~25M+ Android tablets in 2011

~30% from an emerging group of SoC vendors

New emerging ecosystem to serve worldwide demands of the next Billion

Enables a range of price and feature points for consumers worldwide

ASSP <$10 with Android ICS Turn-Key

Enabling consumer price points from ~$49-$199

Accelerated market adoption

50-60M+ Android tablets in 2012

Entry level moving to Cortex-A9 + Mali-400 MP

10

Mali Technology Enablers

11

One Size Does Not Fit All

Advanced graphics for CE & mobile

Higher screen resolutions

Richer, more complex user

interfaces, applications and games

Graphics and GPU Compute for

mobile computing

Enabling next generation use cases

Combine ARM and Mali processors

into a unified computing sub-system

Roadmap aligned with market to give

uncompromised choice balancing

Die area (cost and yield)

Compute capability

Software requirements

Performance

Graphics and GPU Computing

Graphics

2009 2010 2011 2012 2013

12

Best for Graphics Performance

2009 2010 2011 2012 2013

Mali-400 MP First OpenGL ES 2.0 multicore GPU

Scalable from 1 to 4 cores

Low cost solution with Mali-300

Mali-200 OpenGL® ES 2.0

compliant

Mali-450 MP 2x Mali-400 performance

Scalable up to 8 cores

Leading OpenGL ES 2.0

performance

Best balance of graphics

performance, power and cost

Multicore delivers performance

scalability over multiple form

factors

Common software platform

reduces costs and TTM

Mali-450 MP will drive volume in

next generation products in CE

and mobile markets

Date of production chips

13

NEW - Mali-450 MP Performance

2009 2010 2011 2012 2013

Mali-400 MP First OpenGL ES 2.0 multicore GPU

Scalable from 1 to 4 cores

Low cost solution with Mali-300

Mali-200 OpenGL™ ES 2.0

compliant

Extends the market leading

balance of graphics

performance, power and cost

2x performance of Mali-400 MP

Market leading OpenGL ES 2.0

performance

Scalable up to 8 cores

Common software platform with

Mali-400 MP reduces costs and

TTM

Mali-450 MP 2x Mali-400 performance

Scalable up to 8 cores

Leading OpenGL ES 2.0

performance

Date of production chips

14

Mali-450 MP Overview Multi-processor scalable graphics performance

Up to 8 fragment processors and

2 vertex shader cores

2D and 3D graphics acceleration

Khronos compliant OpenVG™ 1.1,

OpenGL® ES 2.0 / 1.1

High performance and image quality

Scales to HD 4k resolutions with anti-aliasing

Efficient energy and bandwidth usage

Integrated configurable L2 cache

Leading bandwidth efficiency and

latency tolerance

Production quality drivers

Single optimized driver for all configurations and

compatibility with Mali-200/Mali-300/Mali-400

Extended multicore scaling transparent to software developers

15

Best for Graphics AND GPU Compute Performance

2012 2013 2014

Mali-T604 First Midgard

architecture product

Scalable to 4 cores

Mali-T658 High end solution

Maximum compute

capability

Skrymir

Designed for GPU Compute

Uncompromised support for

OS / API choice

Closer CPU-GPU links

Efficient use of all device resources

Maximize performance and battery

life

Protecting partner investments

Common software platform reduces

costs and TTM

Multicore delivers performance

scalability over multiple form factors

Advanced products in market early

Mali-T600 silicon shipping in

consumer products 2H 2012

Date of production chips

16

Augmented Reality Image Recognition/Processing Advanced Gaming User Interface

Visual Computing Drives Experience

Immersive UI

Engaging gaming experience

Content across multiple screens

Video editing

Interaction via facial recognition and gesture control

Increasing screen resolutions

17

ARM’s best-in-class CPU know-how combined with expertise

in graphics technology enabling complex use-cases

Computational photography: Panorama stitching

Image recognition: Face, smile, landmark, context

Image improvement, stabilization, editing, filtering

By moving GPU Compute tasks onto the GPU will enable

lower power consumption and faster response over being

solely run on the CPU

Comprehensive GPU Compute Support

18

Leading on Lowering System Power

Mali GPUs industry leading in balancing power, area and

functionality

ARM focuses on system wide power

efficiency not just individual IP

components

Coherency between ARM Cortex &

Mali processors

System components to minimize contention

and off-chip memory access

System-wide power management policies

to slow down or shut down components

when not needed

Additional power reduction from optimized Physical IP and

system modelling in development systems tools

19

System Level Development Benefits

Developers need to see the

workload across the whole system

Applications do not run in

isolation on a single processor

Complex interaction of

components executing on

both CPU and GPU

DS-5™ toolchain provides

system level view across

CPUs and GPUs

Speed up

development time

Maximize performance

Reduce power consumption

Higher

Quality

Higher

Performance

Lower

Power

20

Dynamic Ecosystem and Growing

ARM GPU roadmap

enables partner choice

and flexibility on software

Partnerships in place to

enable a leadership

position

21

The Mali Ecosystem

22

Bringing Visual Computing to Life

Mali-based devices are in a leadership position

#1 in DTV and Android tablets

Over 100M units of Mali-based chips expected to

ship in 2012

Right technology roadmap for the right markets

Best graphics for fast growing markets

such as DTV

Best graphics and GPU compute for

high-performance apps processors in

smartphones and mobile computing

Next generation Mali-T604 ships

in high volume products in 2012