bringing the light bulb into the 21 st century by integrating a cpu into the light bulb

Mobile Phone Activated LED Light Bulb

For more details call Bobev at (415) 735 - 7654 or E-mail: [email protected]

Bringing the light bulb into the 21st century by integrating a

CPU into the light bulb Executive Summary



The Intelligent Bulb Leadership Team

Mladen Bobev: is the founder and CEO of http://sfconsult.net. His company has provided IT support to Bay Area businesses for 10 years. Over the past 4 years Bobev has also developed a mobile phone controlled iBulb and Door Lock.

Kalin Pashaliev: is a marketing director with experience in channel distribution. He graduated as a journalist from University of Johannesburg and is very enthusiastic about an early launch of the intelligent bulb.

Miroslav Rusenov: worked as a Project Manager and hardware designer at a major telecommunication company in NYC and over the past 4 years has helped develop the smart bulb hardware.

Silvia Petrova: is a java developer and environmental activist who worked as Project Lead at SAP for many years in Palo Alto and will help with the java software development.

Gesualdo Riday: graduated in physics and patent law from UC Berkeley. He enjoys the challenge of building green neighborhoods and can help with the trade mark, certifications and the legal requirements of the smart bulb.



Currently 80% of Energy Used in Lighting is Wasted

• Average households spend $300/year on lighting. • Our smart bulb technology reduces this cost to $60/year.

• Incandescent light bulbs are already banned in many countries

• Fluorescent bulbs contain mercury, create cold artificial lighting, cannot dim, so just 2% of the light bulbs in US are fluorescent.

• If you screw an LED iBulb when you are 25, it will still be around to light your 50th birthday.



The Intelligent LED Light Bulb Enhances Creativity and Improves Lifestyle• iBulbs sense a mobile phone's presence and dim the

lights On/Off as you walk by with a mobile phone.

• Unlike motion sensors the lighting will stay on even if you read a book or relax for hours.

• iBulbs communicate wirelessly and form an integrated indoor lighting system. Remote controls are not needed.

• Unlike other smart home systems, there is no costly installation involved. Even kids can screw in the iBulb.

• Typically used iBulbs will pay for themselves in 2 years and continue to generate savings there after.



How the Intelligent Bulb Works



Why is the iBulb Unique and Not Just Another Trendy Gadget

• It provides management of lighting from any mobile phone and monitoring of power usage from the web.

• Run iPhone community competitions that will select winners such as “Johnson's family has saved 2 trees this month”.

• iBulbs are elegant, easy to use, and work stand alone without a computer just like your ordinary light bulb.

• It allows different light ambience modes: Relax, Reading, Romantic, or Work. There’s also Music Sync mode that pulses and blends different color lighting to the music played

• When it comes to creativity you can chose a bulbs glow that paints your house or office from a palette of colors.



iBulb has no Competitors yet. Here are the Closest Competitors on the Market

Comparison Plogg Alert me X-10 Smart Bulb

Features Manageability monitoring only Powers On/off devices

Business model Devices sold separately. No business strategy

Subscription basis Devices only Sell with minimal profit. Also profit from the web site subscription.

Security OK OK It is easy to hack into neighbor's house with a universal Remote control.

Password protected

Expandable

Power saving Np Power Saving Software

No power on/off control of the device

No Power Saving Software

Yes

Product maturity Limited production Prototype Mass production Proven convenient working Demo Sample

Additional electrician installation cost

At least USD $500 for seven light fixtures



No installation cost

just screw the bulbSupport worldwide standards.

Shucko; 110V; 110V; Works in all countries Works worldwide with 80-240v

First mobile phone controlled light dimming and colors



• iBulb’s big brother Unlock All device can control any home-office electric door or car door from a mobile phone.

•When you approach the door, your cell phone will ask for a PIN number to open the door. You may install the software application on as many phones as you like, but you still need to know the PIN number to open the door.

•It can also power ON/Off group of kitchen lights or any home device such as an air conditioner or washing machine at a time when energy cost less.

•It provides countless comfortable solutions.

•Local locksmiths can install it for total of $99The users will be able to check door activity from http://i-fixture.com web site

Unlock your Door with any Mobile Phone. A Product Based on the Same

Technology that will Generate a Second Revenue Stream.



Management & Business

DevelopmentHire legal assistant. Achieve Industrial CE

Certifications. File patent

Register a trade mark

Sales & Marketing Hire Chief of Marketing.Develop and execute marketing strategy. Contact distribution partners. Make advertisement materials. Contact media channels

Research & Development

Hire Java compatibility

developers and Electronic board

designers. Build fix &

troubleshoot bugs.

Director of Manufacture

Negotiate partners for

mass production.

We’re Raising $800,000 to Launch the Company and Hire 15 Professionals

Rent an office. Hire HR, Designer,

Director of Finance Purchase Computers

and equipment.Return of Investment one year



Intelligent Bulb’s Product Maturity

• We designed the iBulb prototype, that consists of:• Mobile phone software developed in Java compatible• Light bulb hardware with the electronics circuit

boards.• Designed the Power MeterPower Meter Engine that records power

Usage

• Filed provisional patent EFS ID 7581315,number 61332990.

• Registered the Company, designed web site Registered the Company, designed web site http://i-http://i-bulb.combulb.com

• In 9 months we are ready to manufacture the iBulbs.



iBulb‘s Sales Strategy, Market Positioning and Profit Opportunities• Develop and execute a marketing and exit strategy

with Apple, Nokia, Samsung phone and the Electrical companies.

• It is $29 to manufacture an iBulb and it sells for $69

• There are 41 million new smart phones users every year that would love to replace the 670 million florescent bulbs that are purchased every year in 115 million US households

• With $1.2 With $1.2 millions invested,invested, we can manufacture $25 million bulbs, that will provide over 1 billion of net profit for the first 5 years as this is a small % of the full market potential.

• The iBulb will provide billions of revenues,The iBulb will provide billions of revenues, wwe can e can easily fit the investment strategy with the easily fit the investment strategy with the investment portfolio of your company.investment portfolio of your company.



Financial Projections

Intelligent Bulbs Profit and Loss Statement($'000) 2011 2012 2013 2014 2015

Assumptions Unit qty sold (000) 30 200 800 4,000 20,000 Unit price $ 69 $ 69 $ 69 $ 69 $ 69 Unit COS (cost of sales) $ 29 $ 27 $ 25 $ 23 $ 21

Revenue $ 2,070 $ 13,800 $ 55,200 $ 276,000 $1,380,000 Cost of sales $ 870 $ 5,400 $ 20,000 $ 92,000 $ 420,000 Gross Margin $ 1,200 $ 8,400 $ 35,200 $ 184,000 $ 960,000

ExpensesWages $ 870 $ 1,460 $ 2,560 $ 4,350 $ 7,460 Rent ($4sqft, 100sqft/person) $ 62 $ 106 $ 182 $ 624 $ 1,094 Marketing $ 200 $ 300 $ 400 $ 500 $ 600 Administration $ 40 $ 120 $ 160 $ 200 $ 240 Equipment lease $ 17 $ 21 $ 29 $ 43 $ 67

Total expenses $ 1,189 $ 2,007 $ 3,331 $ 5,717 $ 9,461

Net Profit $ 11 $ 6,393 $ 31,869 $ 178,283 $ 950,539

bringing the light bulb into the 21 st century by integrating a cpu into the light bulb

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