Bringing people together to save money, energy, and preserve the environment

Disruptions in the Energy Industry

CONSERVATION

• Easiest scale “source” of energy

• Environmental awareness

• Government policies

• Volatile energy prices

ZERO CARBON ENERGY SOURCES

• Government policies

• Variable, inconsistent outputs

GROWING DEMANDS

• Growth in base and peak loads

• Peak loads outpacing planned supply & delivery capacity

• Electric cars poised to exacerbate problems

Better conservation tools needed

Demand elasticity at scale required

Demand elasticity at scale best way to solve problem

Residential Energy Management Roadmap

Personal Conservation

Personal Control

Scalable demand side management

Scalable zero carbon energy sources

time

impact

TIME BASED

PRICING

Source: Gartner, May 2009, ID No.: G00167617

Consumers are Motivated to Save

Consumers expect utilities to provide more

comprehensive information regarding

their energy consumption,

BUT don’t want to pay for it (9-to-1)

Lack of awareness of

energy efficiency programs

offered by their providers

Cost reduction

is main driver to

participate —

environmental

sustainability significant

driver

Hohm Beta: Personal Conservation

49%very interested to receive more info about energy consumption

42% very interested to be able to compare energy consumption

55% not aware of energy efficiency programs

80%would participate in energy program if offered by providers

*Numerous scientific studies have consistently demonstrated the ability of energy usage transparency and efficiency tools to reduce energy consumption

Save Today Save Tomorrow

HOHM BETA FOR CONSUMERS

Understand energy usage, get recommendations, take action, start saving*

Advanced analytics give personalized recommendations to save on energy bill*

Reduce impact on the environment

Manage & track energy saving projects and connect with community for referrals & ideas

First step of a journey towards proactive energy management putting the consumer in control

Serve Today Ready for TomorrowHOHM BETA FOR UTILITIES

Better inform consumer

Scalable cost effective solution

Market offers, programs, rebates, etc

Meet regulatory requirements

Demonstrate environmental responsibility

Roadmap to scalable demand-side management

Hohm benefits the ecosystem

Available to everyone

in the US

Help customers

take action

Bring scale

No need for new

hardware

Conserve today

Supply

Retail

Energy Consumers

Energy Providers

Energy Influencers

Greenies

Greenbacks

Regulators

Committees

Env

ironm

ent

Ene

rgy

STAKEHOLDERS FOCUS

Scalable Offering

ONLINE SERVICE BUILT TO SCALE GLOBALLY

Built on Azure cloud OS, Bing search and Microsoft Advertising platform

Access with nearly any computer using a modern browser

Lightweight standards-based data feed SDK for utilities

MDM integration

MONETIZATION

Short term: contextual advertising

Long term (vision): scalable demand side management

What’s next…

EXIT BETA

PURSUE THE VISION

Onboard new partners

Expand into other countries

Device managementconnected thermostatssmart plugs/switchesaftermarket metersEVs/PHEVssmart appliances

LEARN FROM BETA

Listen to consumers and partners

Enhance accuracy, quality

Understand product usage

Iterate plans accordingly

Microsoft Confidential / Under Embargo – Do Not Distribute

Microsoft Confidential / Under Embargo – Do Not Distribute

Information in this document is subject to change without notice and is provided for informational purposes only. Microsoft Corporation makes no warranties, either express or implied. Unless otherwise noted, the companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted in examples herein are fictitious.

© 2009 Microsoft Corporation. All rights reserved.