bringing iot tribes together. talk at british embassy, march 2014
DESCRIPTION
Slides from a talk at British Embassy, Paris in March 2014. Using a user-design focused approach to bringing Internet of Things tribes together and going mainstream.TRANSCRIPT
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InternetOfThings.TheBLN.com
The IoT: More than hipsters, hobbyists & hype
Mark Littlewood, Founder, The BLN@MarkLittlewood
Internet of Things Forum 2014 April 15th, Cambridge, UK
#IOT14 @The_BLN
#IOT14
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InternetOfThings.TheBLN.com
What is biggest issue in IoT?
• Standards• Security• Funding• IPV6• Privacy• Network addresses• Object Discovery• Infrastructure• Scalability• Legal issues
#IOT14
![Page 3: Bringing IoT Tribes together. Talk at British Embassy, March 2014](https://reader035.vdocuments.mx/reader035/viewer/2022070314/554d1044b4c9052c5a8b50a0/html5/thumbnails/3.jpg)
InternetOfThings.TheBLN.com
The Rise of the Machines
#IOT14
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InternetOfThings.TheBLN.com
What is the most important thing about technology?
#IOT14
It works!
Me
Users
![Page 5: Bringing IoT Tribes together. Talk at British Embassy, March 2014](https://reader035.vdocuments.mx/reader035/viewer/2022070314/554d1044b4c9052c5a8b50a0/html5/thumbnails/5.jpg)
InternetOfThings.TheBLN.com
A great Frenchman
#IOT14
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InternetOfThings.TheBLN.com
IoT Tribes
#IOT14
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InternetOfThings.TheBLN.com
Anthropology & tribes in IoT
#IOT14
![Page 8: Bringing IoT Tribes together. Talk at British Embassy, March 2014](https://reader035.vdocuments.mx/reader035/viewer/2022070314/554d1044b4c9052c5a8b50a0/html5/thumbnails/8.jpg)
InternetOfThings.TheBLN.com
IoT and tribes of ‘normal’
• How do we get to mainstream users from where we are now?
– Break down tribal boundaries–Make everything we do focused on users
#IOT14
![Page 9: Bringing IoT Tribes together. Talk at British Embassy, March 2014](https://reader035.vdocuments.mx/reader035/viewer/2022070314/554d1044b4c9052c5a8b50a0/html5/thumbnails/9.jpg)
InternetOfThings.TheBLN.com
The IoT Bar Bell
#IOT14
The IoT Bar Bell
Bricoleur vs Engineer
![Page 10: Bringing IoT Tribes together. Talk at British Embassy, March 2014](https://reader035.vdocuments.mx/reader035/viewer/2022070314/554d1044b4c9052c5a8b50a0/html5/thumbnails/10.jpg)
InternetOfThings.TheBLN.com
Bringing IoT tribes together
#IOT14
Recognise him?
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InternetOfThings.TheBLN.com
George Bush
• “The problem with the French is they have no word for entrepreneur”
• Entrepreneur ™ France
#IOT14
![Page 12: Bringing IoT Tribes together. Talk at British Embassy, March 2014](https://reader035.vdocuments.mx/reader035/viewer/2022070314/554d1044b4c9052c5a8b50a0/html5/thumbnails/12.jpg)
InternetOfThings.TheBLN.com
Bringing IoT tribes together
#IOT14
UsersCustomersDesignersAnthropologistsAcademicsGovernmentEngineersSoftware PeopleHardware PeopleInvestorsEntrepreneurs
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InternetOfThings.TheBLN.com
Don’t compete on features
#IOT14
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InternetOfThings.TheBLN.com
What predicts success?
#IOT14
A This product is Awesome!
B This company is Awesome!
C This Brand is Awesome!
![Page 15: Bringing IoT Tribes together. Talk at British Embassy, March 2014](https://reader035.vdocuments.mx/reader035/viewer/2022070314/554d1044b4c9052c5a8b50a0/html5/thumbnails/15.jpg)
InternetOfThings.TheBLN.com
Users are people
#IOT14
I am Awesome!
![Page 16: Bringing IoT Tribes together. Talk at British Embassy, March 2014](https://reader035.vdocuments.mx/reader035/viewer/2022070314/554d1044b4c9052c5a8b50a0/html5/thumbnails/16.jpg)
InternetOfThings.TheBLN.com
Users are people
#IOT14
“It’s not about how the user feels about us.”
“It’s about how the user feels about himself, in the context of whatever it is our product, service, cause helps him do and be.”
Kathy Sierra, The Science of ‘Badass’
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InternetOfThings.TheBLN.com
Feature Badass vs User Badass
#IOT14
Brand Goal User Goal
Be perceived as awesome
Be awesome
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InternetOfThings.TheBLN.com
Who are your users?
#IOT14
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InternetOfThings.TheBLN.com
What will make your users feel awesome?
#IOT14
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InternetOfThings.TheBLN.com
IoT Forum 2014, 15th April
#IOT14
UsersCustomersEngineersSoftware & HardwareInvestorsEntrepreneursDistributors
![Page 21: Bringing IoT Tribes together. Talk at British Embassy, March 2014](https://reader035.vdocuments.mx/reader035/viewer/2022070314/554d1044b4c9052c5a8b50a0/html5/thumbnails/21.jpg)
InternetOfThings.TheBLN.com
IoT Forum 2014, 15th April
#IOT14
20% discount Use code: Rocher
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InternetOfThings.TheBLN.com
#IOT14
@THE_BLN
GROUPS>THE BLN
Internet of Things ForumApril 15th, Cambridge, UK
Where IoT is a people [email protected]