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B.Y.O.D . consumers spend forthe differentiating experience

of connectivity, content,interactivity, creativity, family,entertainment and self image .

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The differentiatingexperience is mediated

in their acquiredpersonal devices smart phones, tablets.

of information andcommunication.

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B.Y.O.D. TREND

PRODUCTCATEGORY

2012 UNITSSHIPMENT

2012 MARKETSHARE

2017FORECAST

UNITSSHIPMENT

2017FORECASTMARKETSHARE

Desktop PC 148.4 m 12.4% 141.0 m -5.0%

Portable PC 202.0 m 16.8% 240.9 m 19.3%

Tablet PC 128.3 m 10.7% 352.3 m 174.5%

Smartphone 722.4 m 60.1% 1,516 b 109.9%

TOTAL 1,201.1 b 2,250 .3 b

IDC Worldwide Smart Connected Device Tracker February 2013

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B.Y.O.D.TRENDS

2012 Most Popular Apps=E-mail=Browser

=Social Media=Games=Entertainment=Information=Publication

2012 TopMobile OS

=Android=Apple IOS

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OpenGovernment isthe context of

B.Y.O.D. and socialmedia creating

value for e-citizen.

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Open Government speaksof the principles and

framework of data transparency,open participation,

open collaboration,everywhere engagementbetween government and

citizen mediated bytechnology and socialmedia.

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B.Y.O.D. reshapes government relationshipwith ALL citizen.

B.Y.O.D. connects the citizen-centric platformof service delivery, governance transparency,

people participation and opencommunication .

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B.Y.O.D. CHALLENGE FOR E-GOV

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PRESENTOR

John J. Macasio

Redfox Technologies

john.macasio@redfoxtechnologies.com