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DESCRIPTIONResources, Relationships, Results
w w w. b r i l l i a n t p u b l i s h i n g . c o m$1
Inside on Page 8
Get It. DONE.
IF YOU CAN RELATETHEN THIS IS THE EVENTYOUVE BEEN dreaming OF
Engagement, Recognition, Incentives One event to
50+ Professional Seminars Merchandise Incentives Gift and Prepaid Cards Promotional Products Travel and Experiential Awards Meeting and Event Services Recognition and Service Awards
REGISTER TODAY at WWW.MOTIVATIONSHOW.COMTHREE DAYS of CONTACTS, CONTENT, and CREATIVITY
cover story:8 Monaco... The Dream Incentive Destination
departments:6 publishers letter7 contributors: Real people in the industry with real perspectives12 travel: Safe Tourism Produces a Whole New
World of Marketing Opportunities
14 marketing: On Buying Promotional Products: Are You Being Helped or Enabled?
16 branding: brand survival techniques18 outside the box: Working Together Marketing and
20 foresight: Five Ways to Help Shift the Paradigms in Your Life22 exhibit: your customer profile: Part two24 extra measures: who controls your destiny?26 its all personal: want to grow your business now? Incentivize!28 situations: more than friends29 ad index30 advice: take it easy when things get tough
Vol. 8, No. 9 2011
4 Brilliant Results September 2011
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Scan code withyour cell phone camera to seeour new specials.
Change is a good thing. Perhaps this economic recession will lead to
better changes, innovations and the like. I would like to think something good
will come out of it.
Treating your employees and customers as if they should kiss your feet
because they have a job or are able to buy your product is tantamount to
insuring that your business will not do well in the future.
Economic downturns only last so long. Take advantage of the downturn
by being the better boss, better company, better employee. You can make a
change and succeed both professionally and personally; it will just take time
and the commitment to do so.
In this issue we have covered a brilliant incentive location Monaco, I am
hoping to get there someday as it sounds truly brilliant. We have also given
you ideas and tips to make your incentives and initiatives pay off.
A happy employee makes a company that much better. Get out there start
planting those seeds and incentives so that your harvest will be bountiful in
the near future!
Enjoy the issue and remember always to
Brilliant Publishing LLC9034 Joyce Lane
Hummelstown, PA 17036Ph: 717.571.9233Fax: 717.566.5431
PUBLISHER / ADVERTISINGMaureen Williams
EDITORIALEditor in ChiefMaryAnne Morrill
Senior EditorMichelle Donofry
Style EditorCharity Plata
Asst. EditorMolly Anika
CONTRIBUTING WRITERSMichael Crooks, Barton Goldsmith, Donna Farrugia,
Arnold Light, CTC, Martin Lindstrom, Kyle Parks, Dave Ribble, Barry Siskind, John Tschohl,
PRODUCTION / DESIGNArt DirectorJeremy Tingle
Brilliant Results is published monthly by Brilliant Publishing LLC,
9034 Joyce Lane Hummelstown PA 17036 (717) 608-5869; Fax#
(717) 566-5431. Postage paid at Michigan City, IN and additional
offices. POSTMASTER please send address changes to Brilliant
Results, 9034 Joyce Lane, Hummelstown PA 17036. Volume 8.
Number 08. Brilliant Results subscription rates: one-year $120;
Canadian $160 USD; one-year foreign $225 USD. All subscriptions
are non-refundable. Copyright 2011 Brilliant Publishing LLC. All
rights reserved. The publisher reserves the right to accept or reject
any advertising or editorial material. Advertisers, and/or their agents,
assume the responsibility for any claims against the publisher based
on the advertisement. Editorial contributors assume responsibility for
their published works and assume responsibility for any claims against
the publisher based on published work. No part of this publication can
be reproduced in any form or by electronic or mechanical means,
including information storage and retrieval systems, without written
permission from the publisher. All items submitted to Brilliant Results
become the sole property of Brilliant Publishing LLC. Editorial content
does not reflect the views of the publisher. The imprints, logos,
trademarks or trade names (Collectively the Marks) displayed on
the products featured in Brilliant Results are for illustrative purposes
only and are not available for sale. The marks do not represent the
implied or actual endorsement by the owners of the Marks of the
product on which they appear. All of the Marks are the property of
the respective owners and is not the property of either the advertisers
using the Marks or Brilliant Results.
Have a Brilliant Day!
Maureen WilliamsPublishermaureen@brilliantpublishing.com 717-608-5869
Follow us on twitter: http://twitter.com/Bresults
Judge each day not by the harvest you reap
but by the seeds you plant. -ROBERT LOuIS STEvENSON
6 Brilliant Results September 2011 www.bri l l iantpubl ishing.com
a Michael Crooks, owns Crooks Advertising Alliance, an advertising and promotional marketing firm that specializes in creative problem-solving. The 27-year advertising veteran is internationally recognized as a thought-leader for his ability to strip away the status quo to reveal the obscure obvious. To learn more about his creative, writing and speaking services contact Crooks through www.CrooksAdvertising.com.
b Barton Goldsmith, Ph.D. For more than two decades Fortune 500 companies, educational institutions, and government organizations have relied on Dr. Barton Goldsmith to help them develop creative and balanced leadership. His columns appear in over 500 publications. He may be contacted through his web site www.BartonGoldsmith.com.
c Donna Farrugia is the Executive Director of The Creative Group, a specialized staffing firm placing interactive, design and marketing professionals with a variety of firms. She manages operations for the firms locations in major markets throughout the United States and Canada and has more than 25 years of marketing, business development and management experience.
d Arnold Light, CTC, CEO & President of Arnold Light Consults Inc., has 35 years of marketing experience specializing in incentive and loyalty marketing helping multinational corporations develop and implement B2B and B2C results oriented performance improvement programs. For additional information visit www.lightconsults.com.
e Martin Lindstrom, a respected branding and marketing expert, was selected as one of the worlds 100 most influential people by TIME magazine. The founder, CEO and Chairman of the LINDSTROM company (Sydney), Martin speaks to a global audience of approximately one million people every year. His latest book; Buyology Truth and Lies About Why We Buy a New York Times and Wall Street Journal best-selling book has been translated into 37 languages and is on almost all major best-seller lists worldwide.
f Kyle Parks is Principal & President of Bayview Public Relations, a St. Petersburg, Florida-based PR firm that raises the visibility of clients through strategic messaging, media relations, social media, and leveraging of community and industry involvements. Kyle is an expert in media training, crisis communications, and creation of quality content. For additional information visit www.BayviewPR.com.
g Dave Ribble is writing articles and a book about Innovative Thinking. He is President of The Company Image/TCI Innovation, an award-winning Promotional Marketing & Consulting firm that has worked with just about every type of industry of every size. Dave can be reached at: Dave@TCI4Me.com.
h Barry Siskind is an internationally recognized trade and consumer show expert. He is the author of six bestselling business books including Powerful Exhibit Marketing. Read his newest book, Selling from the Inside Out for an in depth guide to a successful sales career. Visit Barry at www.siskindtraining.com.
i Dr. Peter Tarlow is the founder and