brilliant™ q1 2015 accounting, finance and it hiring forecast

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  • HIRING FORECAST

    Accounting, Finance & IT

    2015

    CONNECTING PEOPLE AND OPPORTUNITIES

  • 3 q1 | h ir ing forec ast | 2015

    About BrilliantBRILLIANT is a search, staffing and

    management resources firm that

    specializes in the accounting,

    finance and IT professions. The firm

    has three locations, Chicago, Illinois;

    Schaumburg, Illinois; and

    Fort Lauderdale, Florida.

    The BRILLIANT name and logo come

    from the Chinese translation for the

    sun and moon and when combined

    create a heightened awareness, or a

    brilliant state of mind. BRILLIANT uses

    that heightened awareness to meet

    and exceed the expectations of its

    clients, candidates and colleagues.

    BRILLIANT candidates are high-quality

    job seekers within the accounting,

    finance and IT professions. Its client

    base consists of hiring companies

    within the manufacturing, distribution,

    health care, professional services,

    retail, and not for profit industries,

    among others.

    To learn, call 312.582.1800,

    email [email protected] or visit

    http://www.BrilliantFS.com.

    4 Looking Forward by CEO Jim Wong, CPA (Inactive)

    5 Forecast Overview: Strong Economic Growth Expected

    6 Economic Improvement Continues

    7 Hiring Decision Makers Demographics

    8 New Hires Ease

    10 Unfilled Accounting / Finance & IT Positions Increase

    12 Length of Time Positions Unfilled

    12 Type of Unfilled Positions

    14 Reasons for Unfilled Positions

    16 A Current Look at Temporary or Contract Professionals

    16 Intentions to Hire Additional Temporary or Contract Professionals

    18 Assessments of the Talent Pool

    20 Successful Hires

    22 Social Media Effectiveness

    Contents

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    As we enter into a new year halfway through another decade reflection is inevitable within

    the workplace. Companies begin to reassess their strategies and goals while taking a deeper

    look into their hiring and economic decisions, overall. Subsequent change can happen, or

    some things can remain the same. Either way, plans continue to heed a healthy work climate

    for accounting / finance and information technology professionals. The economic downturn

    of 2007 and unemployment highs, seem a distant memory.

    Just how much reflection and change can be determined for the coming quarter and the rest

    of 2015? By simply asking professionals in leadership, human resources and other hiring roles,

    we have gained insight into hiring trends and economic decisions affecting the accounting

    / finance and IT professions. In fact, we strive to stay on top of these trends by producing a

    quarterly report, the Brilliant Accounting, Finance and IT Hiring Forecast, which examines

    the hiring processes and economic factors among proprietary entities in the greater Chicago

    and south Florida markets.

    Since 2012, the Accounting, Finance and IT Hiring Forecast has been published by BRILLIANT

    in conjunction with Dr. Richard Curtin from the University of Michigan, and continues to find a

    steady improvement in the hiring patterns of accounting, finance and IT professionals. The Q1

    2015 Hiring Forecast continues this trend. Youll see in this report that companies have fulfilled

    their plans to hire more professionals as declared earlier in 2014, while additional job openings,

    albeit fewer, are still popping up. Overall, it is a favorable environment for accounting / finance

    and IT individuals seeking employment, both on permanent and temporary levels.

    The Brilliant Q1 2015 Accounting, Finance and IT Hiring Forecast survey was sent out

    to human resources professionals and managers responsible for the hiring of accounting,

    finance and IT professionals between Nov. 11, 2014 and Nov. 25, 2014. The survey garnered

    close to 300 responses. The primary industries surveyed included manufacturing, distri-

    bution, health care, consumer products, financial services, professional services, retail,

    real estate and non-profit organizations. Dr. Curtin analyzed all of the survey responses to

    produce the report.

    As with the previous Hiring Forecast, BRILLIANT asked survey takers to respond to questions

    pertaining to the hiring of accounting / finance professionals separately from that of IT. There-

    fore, you will see that accounting / finance is referred to as one profession while IT is referred

    to as a separate, second profession. As a result, youll find varying outcomes between the two.

    You will also see that there is only one previous quarters worth of data to compare the IT-spe-

    cific findings. Please keep this information in mind when reading the report.

    We are now pleased to share the following findings with you.

    Regards,

    James F. Wong, CPA (Inactive)

    CEO, Brilliant

    Looking Forward

    at

    -a-g

    la

    nc

    e

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    Forecast Overview: Strong Economic Growth ExpectedIn the Q1 2015 Hiring Forecast survey, human

    resources professionals and hiring managers

    anticipated that the pace of economic growth of

    their companies would remain strong during the

    year ahead. Human resources professionals and

    hiring managers correctly anticipated the renewed

    economic strength earlier in the year and had already

    replenished their staffs. As a result, by year-end

    2014, they had greatly lessened their unmet needs

    for additional accounting / finance and IT staff.

    Although unfilled positions were reported by about

    one-in-three companies, a good deal of those

    positions were only recently created or vacated

    by departing employees. Traditional methods of

    recruitment such as using search or recruitment firms,

    personal referrals or internal promotions proved to

    be the most successful in nearly two-thirds of all

    the hires reported by the survey respondents.

    Social media played an important but much smaller

    role, with nearly all of the outreach coming via

    LinkedIn. The types of accounting / finance and IT

    positions that human resources professionals and

    hiring managers are filling require specialized skills

    and technical knowledge as well as the ability of

    the potential candidate to communicate and solve

    problems independently. This combination of skills

    and qualifications require human resources profes-

    sionals and hiring managers to skillfully use the best

    resources available to them.

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    Economic Improvement ContinuesNearly half of the survey takers thought that the

    overall economic position of their company had

    improved during the past year, and nearly two-thirds

    anticipated continued economic growth during

    the year ahead. Across all companies, 48 percent

    reported that the economic situation of their

    company had improved during the past year, just

    below last quarters 54 percent and well above the

    36 percent in the Q1 2014 hiring forecast survey.

    Importantly, the small decline from the prior quarter

    simply recognized that conditions had remained

    largely unchanged at improved levels. When asked

    about economic prospects for the year ahead,

    64 percent of survey respondents expected better

    economic conditions for their company in the year

    ahead, just ahead of the 63 percent recorded in the

    prior quarter and significantly above last years 43

    percent. Most companies expected a steady pace

    of gains during the year ahead as just 7 percent

    anticipated significantly improved economic

    conditions during the year ahead, just below the

    8 percent recorded in the prior quarter. More

    importantly, just 3 percent anticipated worsening

    economic conditions, unchanged from the previous

    two quarters.

    Assessment of Overall Economic Conditions for Hiring Companies

    BETTER SAME WORSE

    Q32014

    63%34%

    3%

    Q42014

    64%33%

    3%

    PERCENTAGE OF EXPECTED CHANGE IN 2015

    QU

    AR

    TE

    RS

    SUR

    VE

    YE

    D

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    Hiring Decision Makers DemographicsSurvey respondents were asked whether their duties

    included the responsibility of hiring accounting

    / finance professionals, IT professionals, or both

    accounting / finance and IT professionals for their

    companies. Among all respondents, 79 percent

    reported that they had the responsibility of hiring all

    combinations of the abovementioned professionals, just

    above the 76 percent recorded in the previous quarter.

    The survey was designed to focus on accounting /

    finance and IT separately. Most survey respondents

    had the responsibility of hiring accounting / finance

    professionals: a total of 74 percent (54 percent hiring

    only accounting / finance; 20 percent hiring accounting

    / finance and IT) of all respondents. 25 percent had the

    responsibility for hiring IT staff (5 percent hiring only IT;

    20 percent hiring IT and accounting / finance). This was

    above the one-in-five in the previous quarter.

    Of the total human resources professionals and hiring

    managers surveyed, the majority age range was 45 to

    54 years old, with the second and third ranges being

    35 to 44 years old and 55 to 64 years old, respec-

    tively. This was followed by I prefer not to answer,

    25 to 34 years old, 18 to 24 years old, and "65 years

    old and over." The gender of the survey respondents

    was close to being evenly split with males coming

    in at just under half (49 percent) and females at

    44 percent. 7 percent of the survey respondents

    preferred not to answer.

    The balance of this report is based solely on those

    respondents (79 percent) who had the responsibility

    of hiring accounting / finance professionals, IT profes-

    sionals, or both accounting / finance and IT profession-

    als. Note that this procedure limited the numbers of

    responses dedicated to IT hiring decisions. Out of the

    total number of survey takers, 24 percent responded

    Hiring Decision Maker?

    YES NO

    79%

    21%

    Accounting / Finance only

    Both Accounting /Finance & IT

    IT only

    20%

    5%

    54%

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    to the questions regarding the hiring of IT staff (up

    from 20 percent in the previous quarters survey),

    and 72 percent responded regarding the hiring of

    accounting / finance staff in total (slightly up from 71

    percent in the previous quarters survey). Although

    the numbers of survey takers increased in this survey,

    the relatively small response rate must be kept in

    mind when assessing the data, and especially, when

    comparing the differences in hiring decisions between

    the two professions.

    New Hires EaseIn the year ahead, net increases in the hiring of account-

    ing / finance and IT professionals can be expected,

    although at a much reduced pace from last quarter.

    Increased hiring was planned by 17 percent for account-

    ing / finance professionals, down from 28 percent of

    companies who planned to increase their accounting

    / finance teams in the previous quarter. Importantly,

    just 5 percent planned reduced hiring of accounting

    / finance professionals. The same cutbacks in new

    hires were recorded for IT staff. 16 percent planned

    to increase their hiring of IT staff that is about half

    the 34 percent that planned increases in their IT hiring

    last quarter. Note: The data only indicates a decline

    in the hiring rate as two-thirds of all companies kept

    their hiring plans unchanged. Importantly, unchanged

    hiring plans does not necessarily mean there will be

    no additional hires, only that the number of additional

    hires is expected to remain unchanged. The data does

    indicate that many human resources professionals and

    hiring managers correctly predicted their needs for new

    staff, and hired accordingly.

    When asked the size of the expected change in

    their hiring plans, survey respondents indicated

    that the number of IT hires was relatively larger than

    for accounting / finance. Among those with hiring

    responsibilities for accounting / finance teams, 10

    percent planned staff increases of less that 5 percent,

    and 7 percent reporting larger staff increases. Among

    those who hired IT staff, the numbers were reversed,

    with just 6 percent reporting planned gains under 5

    percent and 10 percent reporting staff increases of

    5 percent or more. Overall, the data provides solid

    evidence that human resources professionals and

    hiring managers expect growth in the number of

    new hires during the year ahead.

    Importantly, unchanged hiring plans does not necessarily mean there will be no additional hires, only that the number of additional hires is expected to remain unchanged. The data does indicate that many human resources professionals and hiring managers correctly predicted their needs for new staff and hired accordingly.

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    Hiring Plans During Next 12 Months

    ACCOUNTING / FINANCE IT

    6%

    10%

    10%

    6%

    0%

    1%

    INCREASE:

    Up to 5%

    5% to 15%

    More than 15%

    DECREASE:

    Up to 5%

    5% to 15%

    More than 15%

    2%

    3%

    3%

    1%

    0%

    1%

    28%

    34%

    Q3INCREASE

    67%

    54%

    Q3UNCHANGED

    3%

    0%

    Q3DECREASE

    2%

    12%

    Q3UNCERTAIN

    17%

    16%

    Q4INCREASE

    67%

    69%

    Q4UNCHANGED

    5%

    Q4DECREASE

    5% 11%

    10%

    Q4UNCERTAIN

    ACCOUNTING / FINANCE IT

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    Unfilled Accounting / Finance & IT Positions IncreaseThe recent survey found a larger number of companies

    who reported unfilled staff positions. This increased

    need reflects both recent gains in business as well

    as increased employee turnover. 30 percent of all

    companies reported vacant accounting / finance staff

    positions (up from 28 percent in the previous quarter),

    and 37 percent reported unfilled IT staff positions

    (up from 33 percent in the prior quarter). Most of

    the needs are rather small, from 1 to 3 unfilled staff

    positions, although 14 percent of IT staffs were short

    by at least 4 unfilled positions. While it may seem

    inconsistent that unfilled positions have increased

    while planned hiring has decreased, this is not neces-

    sarily true. The vast majority of companies expected

    their hiring plans to be unchanged. While that may

    include some who planned for no new hires, most

    would have planned a constant number of new hires.

    Given companies in recent years needed to replenish

    staffs from the downsizing that occurred during the

    Great Recession, the fact that hiring has remained

    unchanged at that same higher rate, is good news.

    28%

    33%

    Q3 2014

    30%

    37%

    Q4 2014

    Have Unfilled Positions

    ACCOUNTING / FINANCE IT

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    Have Unfilled Staff Positions?

    ACCOUNTING / FINANCE IT

    NO 67%

    YES 33%YES 28%

    NO 72%

    NO 63%

    YES 37%YES 30%

    NO 70%

    Q32014

    Q42014

    How Many Unfilled Staff Positions?

    ACCOUNTING / FINANCE IT

    POSITIONS:

    1 to 3

    4 to 6

    7 to 10

    More than 10

    22%23%

    2%6%

    12%

    5%6%

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    Length of Time Positions UnfilledThe following data describes the length of time the

    positions have remained vacant, and it is important

    to note that the increase in business supports these

    responses. Most positions have been vacant for a

    relatively short period of time. Among those who said

    they had unfilled accounting / finance positions, the

    majority were relatively recent 24 percent of the 30

    percent were vacant for less than three months. For

    unfilled IT staff positions, virtually all of the positions

    were vacant for less than three months 35 percent

    of the 37 percent. Naturally, most companies can

    not instantly replace employees. In fact, the hiring

    process can entail a long series of steps that can easily

    account for more than a months time, especially when

    specific skills are needed in highly-technical fields of

    accounting / finance and IT. The short period of time

    that positions have remained unfilled provides con-

    vincing evidence of the pressing needs for additional

    employees to facilitate a growing business.

    Type of Unfilled PositionsSurvey takers were asked to identify the type of posi-

    tion that remained unfilled; in case of multiple unfilled

    positions, the job title that had the most openings.

    In response, the most common type of accounting /

    finance job, reported by 20 percent, was in corporate

    accounting, which includes financial analysts, staff,

    tax and general accounting, and internal auditors.

    In response, the most common type of accounting / finance job, reported by 20 percent, was in corporate accounting, which includes financial analysts, staff, tax and general accounting, and internal auditors.

    Length of Time Positions Remained Unfilled

    ACCOUNTING / FINANCE IT

    0 to 1

    1 to 3

    3 to 6

    More than 6

    MONTHS:

    10%14%

    14%21%

    4%2%

    2%0%

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    Lower-level skilled jobs in operational support were

    reported by 9 percent; these jobs included billing,

    bookkeepers, credit, collections, etc. A distant third,

    at just 1 percent of all companies, was for a Director

    of Finance or Controller. The same type of split was

    found for IT positions, with the more technical or

    higher-skilled jobs more commonly unfilled. Of the

    37 percent who had unfilled IT positions, 26 percent

    were split evenly between database administration

    (including data architect and data warehousing)

    and network administration (including network and

    communication engineering and management). Data

    security, also a highly-skilled position, accounted for 3

    percent of unfilled positions. Technical services, which

    includes help desk professionals and desktop support,

    accounted for 8 percent of the unfilled positions.

    Overall, the high level of skills and technical know ledge

    demanded by the majority of unfilled accounting

    / finance and IT positions certainly points to the

    challenges of finding people with appropriate skills.

    Of the 37 percent who had unfilled IT positions, 26 percent were split evenly between database administration (including data architect and data warehousing) and network administration (including network and communication engineering and management).

    Operational Support

    Corporate Accounting

    Director, Controller

    20%

    1%

    9%

    Technical Services

    Database Administration

    Network & Communications

    Data Security

    Director IT

    13%

    13%

    8%

    3%

    0%

    Type of Unfilled Positions

    ACCOUNTING / FINANCE IT

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    Reasons for Unfilled PositionsSince the costs of hiring and training are large,

    human resources professionals and hiring managers

    have made extra efforts to identify well-qualified

    candidates for their unfilled positions. The main

    finding is that survey takers did not find the available

    talent pool too small as much as they found applicants

    who lack the skills and experience required. For

    accounting / finance positions, the number of respon-

    dents that indicated having too few applicants fell to 5

    percent, down from 11 percent last quarter. However,

    responses that the applicants lacked the skills neces-

    sary rose to 9 percent from 7 percent last quarter, and

    the number that lacked experience inched upward

    to 5 percent from 4 percent. The increase in other

    reasons was mainly due to the job opening having

    just occurred or not yet obtaining the budget authority

    to hire additional accounting / finance teams.

    For unfilled IT positions the biggest difference from

    last quarter was the lack of sufficient skills among the

    applicants. The combination of missing skills and the

    lack of experience was mentioned by 17 percent, not

    much above the 14 percent in the previous quarter,

    although the emphasis on the lack of skills nearly

    tripled. Overall, the data underscores the fact that

    easily finding skilled and experienced employees is

    long past, and the search for high quality and produc-

    tive employees will only become more challenging in

    the year ahead.

    Overall, the data underscores the fact that easily finding skilled and experienced employees is long past, and the search for high quality and productive employees will only become more challenging in the year ahead.

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    Reasons for Unfilled Positions

    ACCOUNTING / FINANCE IT

    Too few applicants

    Too many applicants

    Lack of skills

    Lack of experience

    Lack of cultural fit

    Other reasons

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    11%7%

    5%7%

    1%2%

    1%3%

    7%5%

    9%14%

    4%9%

    5%3%

    2%2%

    2%4%

    3%8%

    8%6%

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    A Current Look at Temporary or Contract ProfessionalsOf the human resources professionals and hiring

    decision makes surveyed, half of the respondents

    indicated they are currently using temporary or

    contract accounting / finance professionals while 49

    percent reported that they were not. With regards

    to IT staff, 73 percent of the survey takers indicated

    they were utilizing temporary or contracted IT

    professionals, with 13 percent reporting they were not,

    and another 13 percent reporting, I dont know.

    Intentions to Hire Additional Temporary or Contract ProfessionalsSurvey takers were also asked about their plans for

    hiring additional temporary or contract professionals.

    This survey gave a clear indication that they do not

    have plans to change their already employed tempo-

    rary or contract professionals. 15 percent reported

    that they planned to increase the number of tempo-

    rary or contract accounting / finance professionals,

    and 18 percent expected to increase their temporary

    or contract IT professionals. Both of these figures

    were nearly identical to those obtained in the previous

    survey. The reasoning for hiring temporary or contract

    professionals, rather than full-time employees, has

    shifted somewhat. For accounting / finance teams,

    more human resources professionals and hiring

    managers mentioned that they only needed tempo-

    rary or contract professionals given the nature of the

    project and extent of the work. For temporary and

    contract IT professionals, survey respondents noted

    only 11 percent (out of 18 percent) needed temporary

    or contract work. Also note that this reason increased

    to 8 percent from 5 percent for accounting / finance

    teams. Since regulations accompanying the Affordable

    Care Act (ACA) are tied to work hours, it is of some

    interest that more IT staff were hired as temporary

    or contract professionals than last quarter, and more

    than for accounting / finance staff. It is noteworthy

    that the reasons for hiring temporary or contract

    professionals has shifted from economic uncertainty

    and evaluations for potential full-time hires to being

    directly tied to project needs for only temporary or

    contract work. This signifies that many companies have

    the confidence and budgets to invest in projects.

    ACCOUNTING / FINANCE IT

    Intentions to Hire Additional Temporary / Contract

    NO 82%

    YES 18%

    YES 16%

    NO 84%

    NO 82%

    YES 18%

    YES 15%

    NO 85%

    Q32014

    Q42014

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    Reasons for Planned Hiring of Additional Temporary or Contract Professionals

    ACCOUNTING / FINANCE IT

    Due to ACA

    Economic uncertainty

    To evaluate for potential full time job

    Only need part time work

    4%

    1%

    1%

    0%Q3

    Q4

    Q3

    Q40%

    1%

    1%

    2%

    Q43%

    5%

    Q36%

    8%

    Q411%

    8%

    Q35%

    8%

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    Assessments of the Talent PoolWhen asked to identify the biggest gap in the skills

    among job seekers, survey respondents indicated that

    the primary gaps for accounting / finance positions

    were widespread, including problem solving skills

    (25 percent), expertise (21 percent), cultural fit (18

    percent), and communication skills (16 percent).

    Every well-functioning company needs professionals

    employed with these various skill sets in order to

    produce at a high level on a consistent basis. One-in-

    five reported in this survey and the previous quarters

    survey that there was no primary gap in the skill sets

    of accounting / finance applicants. In both surveys,

    one-in-five reported that there was no primary gap in

    the qualifications of accounting / finance applicants.

    For IT applicants, the findings were similar, with the

    exception that the lack of verbal and written commu-

    nication skills was the dominant missing qualifications,

    reported by 28 percent. Missing problem-solving

    skills were mentioned by just 9 percent, down from

    23 percent last quarter, although if lack of cultural fit,

    which was not available last quarter, was added to

    problem solving, both surveys equaled 23 percent.

    Many would consider it part of the cultural fit for

    an applicant to be able to work independently to

    solve unexpected or unusual problems. The biggest

    difference that could not be resolved by differences

    in choices was the rise in the proportion of human

    resources professionals and hiring managers that

    reported no missing skills for IT applicants. In the

    Q1 2015 hiring forecast survey, 36 percent reported

    that there was no single biggest skill gap among IT

    applicants, up from 23 percent in the previous quarter.

    In the Q1 2015 hiring forecast survey, 36 percent reported that there was no single biggest skill gap among IT applicants, up from 23 percent in the previous quarter.

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    contac t us 312 + 582 + 18 0 0

    Biggest Skill Gap Among Qualified Candidates

    ACCOUNTING / FINANCE IT

    Problem solving

    Communication skills

    Expertise

    Cultural fit

    None

    21%15%

    32%23%

    25%9%

    17%33%

    16%28%

    21%13%

    20%23%

    20%36 %

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    18%14%

    Q3

    Q4

    Q3

    Q4

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    Successful HiresSurvey takers were asked how they find the majority

    of their new hire successes. In response, the most

    successful new employees in accounting / finance

    came from search and recruitment firms, reported

    by 37 percent (36 percent in the previous quarter).

    And, search and recruitment firms were responsible

    for 22 percent of all successful IT hires. Other per-

    sonal contacts, via referrals or word-of-mouth, were

    responsible for the most successful IT hires, reported

    by 35 percent, up from 30 percent in the previous

    quarter. Adding in internal promotions, these three

    traditional methods of recruitment accounted for 60

    percent of successful accounting / finance hires and

    for 62 percent of successful IT hires. The next most

    common means of successful hires was by the use of

    online job boards, which accounted for a rising share

    of accounting / finance positions (24 percent, up from

    14 percent). Although job boards accounted for fewer

    successful IT hires (18 percent, down from 22 percent),

    there was a strong gain of successful IT hires from

    social media (10 percent, up from 2 percent).

    Although job boards accounted for fewer successful IT hires (18 percent, down from 22 percent), there was a strong gain of successful IT hires from social media (10 percent, up from 2 percent).

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    Majority of New Hire Successes

    ACCOUNTING / FINANCE IT

    37%22%

    18%35%

    24%18%

    5%5%

    5%3%

    5%5%

    4%10%

    2%2%

    36%26%

    22%30%

    14%22%

    10%7%

    10%2%

    3%4%

    3%2%

    2%7%

    Search and recruitment firms

    Referrals; word-of-mouth

    Online job boards

    Internal promotions

    Resumes via company website

    Emailed resumes

    Social media

    Other

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

    Q3

    Q4

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    Social Media EffectivenessSurvey respondents were asked about their use

    and the effectiveness of social media for recruiting

    accounting / finance and IT professionals. Surprisingly,

    the use of social media decreased slightly from the

    previous quarter. Nonetheless, half of all survey

    respondents reported using social media as a recruit-

    ment tool. Social media was used by 53 percent to

    recruit accounting / finance professionals, which was

    just below the 60 percent recorded in the previous

    quarter. For IT positions, social media was used by 48

    percent of survey takers, below the 54 percent who

    reported using social media in the previous quarter.

    When asked to identify which social media platform

    was the most effective, LinkedIn dominated all other

    alternatives. LinkedIn was selected by 46 percent for

    recruiting accounting / finance (down from 51 percent

    last quarter) and by 41 percent for IT (down from 46

    percent). No other type of social media was used by

    more than 2 percent of respondents in either survey.

    Note: Among social media users, the response that

    social media was ineffective declined for accounting /

    finance positions (5 percent, down from 9 percent) and

    for IT professionals 3 percent, down from 6 percent.

    Overall, the dominance of LinkedIn is not surprising

    since the platform is the number-one professional

    social network in the world and is relevant for hiring

    decisions, personal evaluations and referrals. Given

    these characteristics, the most effective social media

    underscores the importance of personal referrals in

    the hiring process.

    Overall, the dominance of LinkedIn is not surprising since the platform is the number-one professional social network in the world and is relevant for hiring decisions, personal evaluations and referrals.

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    60%

    40%

    Q3 2014

    54%

    46%

    Q4 2014

    53%

    47%

    Q3 2014

    48%

    52%

    Q4 2014

    Social Media: Use and Effectiveness in Recruiting Talent

    ACCOUNTING / FINANCE USE OF SOCIAL MEDIA?

    YES NOIT USE OF SOCIAL MEDIA?

    YES NO

    51%

    46%

    0%

    0%

    9%

    6%

    0%

    2%

    46%

    41%

    1%

    2%

    5%

    3%

    1%

    2%

    Q4

    201

    4

    Q3

    201

    4

    MOST EFFECTIVE SOCIAL PLATFORM?

    ACCOUNTING / FINANCE IT

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    About the Brilliant Accounting, Finance and IT Hiring Forecast

    Since 2012, the search, staffing and

    management resources firm BRILLIANT,

    in conjunction with Dr. Richard Curtin,

    Director, Surveys of Consumers at the

    University of Michigan, Ann Arbor, has

    published a quarterly Hiring Forecast

    analyzing the hiring trends and economic

    factors affecting the accounting, finance

    and IT professions.

    The comprehensive report comes from

    data collected from human resources

    professionals and other hiring managers

    surveyed by BRILLIANT within the greater

    Chicago and south Florida markets.

    The majority surveyed are responsible

    for hiring accounting, finance and IT

    professionals within the manufacturing,

    distribution, health care, consumer

    products, financial services, professional

    services, retail, real estate, insurance,

    technology and non-profit industries,

    among others.

    The Brilliant Q1 2015 Accounting,

    Finance and IT Hiring Forecast can

    be accessed on the website:

    www.BrilliantFS.com.

    For more information,

    visit www.BrilliantFS.com,

    call 312.582.1800, email

    [email protected] or

    follow us on social media.

    MEDIA CONTACT:Laurie Canning, CSMP

    Digital Marketing Manager

    BRILLIANT

    (p) 312.582.1812

    (e) [email protected]

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