brightonseo - how to create an international blog to boost your seo
TRANSCRIPT
Marcin ChirowskiGlobal Head of SEO
HOW TO CREATE AN INTERNATIONAL BLOG TO BOOST YOUR SEO
@MarcinLondon / #BrightonSEO
Problem Solution
AGENDA:Pitfalls
Results
July-12 July-13 July-14 July-15 July-160
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
Unique Visitors trends / Organic Search Traf-fic
WHO ARE YOU?
+ 402%
+ 38%
+ 162%
+ 97%
@MarcinLondon / #BrightonSEO
/ PROBLEM
Static website with poor content
No fresh content
No social signals
No editorial process
STEP 1 / PLAN
Foundation:Who you are
Where you areWhere you want to
be@MarcinLondon / #BrightonSEO
STEP 2 / AUDIENCE
@MarcinLondon / #BrightonSEO
STEP 3 / CONTENT
@MarcinLondon
STEP 4 / PEOPLE
Who do you needSEO Ninja’sLocal CopywritersEditors / Designers
@MarcinLondon / #BrightonSEO
STEP 5 / BUILDING THE SYSTEM
“Marketing is not an event, but a process”Jay Conrad Levinson
@MarcinLondon / #BrightonSEO
STEP 6 / SCALING THE SYSTEM
@MarcinLondon / #BrightonSEO
MEASUREMENTSTEP 7 / TRACKING KPIs
@MarcinLondon / #BrightonSEO
MEASUREMENTCOMMON PITFALLS
@MarcinLondon / #BrightonSEO
Lack of long term commitment
Lack of results leads to low internal buy-in
RESULTS
@MarcinLondon / #BrightonSEO
ArticlesGlobal 652Germany 403France 432Italy 514Japan 450Mexico 406Saudi 245Russia 199Spain 133Korea 227Thailand 262Taiwan 27
Total: 3950
TAKE ACTION
Create a blog
What action you are going to take?
Create persona profiles
Introduce procedures
Talk to Marcin afterwards ; )
@MarcinLondon / #BrightonSEO Thanks!