brightedge how-to session

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1 How do I do that in BrightEdge again? 25 May 2013 - Warsaw

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Page 1: BrightEdge How-to Session

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How do I do that in BrightEdge again?25 May 2013 - Warsaw

Page 2: BrightEdge How-to Session

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So, how do I…

View the dashboard to see the latest report?

Find out which keywords we’re targeting?

Find external link building opportunities?

Find internal link building opportunities?

View optimisation recommendations by keyword?

View optimisation recommendations by page?

Check the status of and close tasks?

Get help if I have BrightEdge questions?

Page 3: BrightEdge How-to Session

How do I…view the dashboard to see the latest report?

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Page 4: BrightEdge How-to Session

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View the dashboard to see the latest report

Log in Select account from “Accounts”

Click “Dashboard”

Select account from “View”

Select “View report” to view

by module

Page 5: BrightEdge How-to Session

How do I…find out which keywords we’re targeting?

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Page 6: BrightEdge How-to Session

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Find out which keywords we’re targeting

Log in Select account from “Accounts”

Click “Search Engine” and then

“Keywords”

Use middle navigation to sort

by report, etc.

Or click through keyword group

and keyword for granular data

Page 7: BrightEdge How-to Session

How do I…find external link building opportunities?

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Page 8: BrightEdge How-to Session

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Find external link building opportunitiesLog in Select account

from “Accounts”

Click “Search Engine” and then

“Backlinks”

Under “Show” select

“Opportunities”

Sort and filter backlinks and

export

Page 9: BrightEdge How-to Session

How do I…find internal link building opportunities?

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Page 10: BrightEdge How-to Session

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Find internal link building opportunitiesLog in Select account

from “Accounts”

Click “Recommendations”

and then “Pages” (“Keywords” is also

an option)

Sort in descending order by “Page

Authority” (“Total Search Volume” is

also an option)

Under “# of Recommendations” choose the top link and work your way

down

Select “Fix Internal Links” at top

Check the boxes next to the “Linking Page” you want to update and select “Assign Selected As Task”

Select “Liz Partridge” as owner for each task

Change due date to the15th or 30th of the month (whichever allows for most time)

Deselect “Email owner tonotify about task”

Leave everything else as is

Click “Create Task”

Page 11: BrightEdge How-to Session

How do I…view optimisation recommendations by keyword?

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Page 12: BrightEdge How-to Session

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View optimisation recommendations by keywordLog in Select account

from “Accounts”Click

“Recommendations” and then “Keywords”

Sort in descending order by “Page

Authority” (“Total Search Volume” is

also an option)

Under “# of Recommendations” choose the top link and work your way

down

Click “Optimise My Page” and then select

checkboxes next to “Page Title,” “Meta

Description” & “H1 Tag”

Write the new tags usingthe keywords suggested by the tool in the “Enter here” boxes

Select “Liz Partridge” as owner for each task

Change due date to the15th or 30th of the month (whichever allows for most time)

Deselect “Email owner tonotify about task”

Leave everything else as is!

Click “Create Task”

Page 13: BrightEdge How-to Session

How do I…View optimisation recommendations by page?

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Page 14: BrightEdge How-to Session

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View optimisation recommendations by page

Log in Select account from “Accounts”

Click “Recommendations”

and then “Pages”

Sort in descending order by “Page

Authority” (“Total Search Volume” is

also an option)

Under “# of Recommendations” choose the top link and work your way

down

Click “Optimise My Page” and then select

checkboxes next to “Page Title,” “Meta

Description” & “H1 Tag”

Write the new tags usingthe keywords suggested by the tool in the “Enter here” boxes

Select “Liz Partridge” as owner for each task

Change due date to the15th or 30th of the month (whichever allows for most time)

Deselect “Email owner tonotify about task”

Leave everything else as is!

Click “Create Task”

Page 15: BrightEdge How-to Session

How do I…check the status of and close tasks?

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Page 16: BrightEdge How-to Session

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Check the status of and close tasks

Log inSelect account

from “Accounts”

Click “Tasks” – you can view by keyword or page

Select checkbox next

to task(s)

Click “Delete Task(s)” or

“Mark Close”

You can also change owners and enter new

tasks

Page 17: BrightEdge How-to Session

How do I…get help if I have BrightEdge questions?

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Page 18: BrightEdge How-to Session

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Get help if I have BrightEdge questions

ASK!Tom Wigley told me to put this here

Page 19: BrightEdge How-to Session

Thank you!

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