brig alpine

BRIG ALPINE SPORTCORPORATE DESIGN MANUEL

CONTENTS

Introduction

The Master Logo Page 4The Logo Type Page 5The Logo Type Page 6The Logo Clear zone Page 7The Logo Prohibited uses Page 8

Colours Page 10Corporate Typefaces Page 11Corporate typefaces Page 12Corporate typefaces Page 13

The stationary design Page 15Letterhead Page 16Letterhead continuation Page 17Compliment slip and business card Page 18 Memorandum Page 19Press Release Page 20Check book covers Page 21

The brand logos Page 23The logo clear zone Page 24Prohibited uses Page 25The corporate colours Page 26The accessories Page 27The accessories Page 28The accessories Page 29

1

INTRODUCTION

How Brig Alpine Sport is perceived is in large measure theresult of corporate image, public perception, and thetotality of communications that shape the mind-set ofour customers, colleagues, suppliers, shareholders, or thecommunity at large. Corporate identity plays a pivotal role in contributing to he image of Brig Alpine. It defines global graphics standardsfor the correct use of Brig logo, our company’s mostvaluable trademark. The Brig Alpine Sports logo is a means ofsymbolizing and differentiating Brig’s identity in themarket. Correct usage of the Brig Alpine Sports logo keeps itstrademark position legally strong and creates long-termvalue to Brig Alpine.That is why your cooperation is so necessary to thesuccessful implementation of this important corporateprogram. To assist you in this endeavor, this graphicsstandards manual has been prepared for your reference.The manual discusses and illustrates the requiredstandards for applying the corporate monogram andcorporate signature.

2

THE MASTER LOGO

3

The company logo is the core element of the corporate identity and therefore closely linked to our vision and values. Our logo helps to build identity, internally as well as externally.The new Brig Alpine Sports logo should be consistent in appearance, whenever and wherever it is used.This rule applies particularly to the stationery because this is the company‘s chief vehicle of communication, carrying our visual identity daily through innu-merable contacts to the outside world.

As a name, Brig Alpine Sport is so pithy and resonant that it radiates on its own a strength and a vitality. It needs no graphic addition: the name of Brig Alpine Sport is represented as a standalone symbol, visualized in five sturdy, vigorous charac-ters.

The overall impression given by the logo is one of an inner strength, reflected in the equilibrium of the individual letters. The visual design is characterized by balance and precision, inspiring trust.

The graphic unity forms a self-contained whole– clear lines and classic, timeless buisness.

THE MASTER LOGO

4

The Brig Alpine spotrs logotype is made up of two elements - the Type and the ‘A’ Logo in a fixed relationship.Shown here is the logotype in its primary forms. The logotype may appear in a positive and negative form,although it is important to note that the negative version is not a direct reversal of the positive but has been specially drawn. Both the positive and negative versions of the logotype must only be reproduced from master artwork.. The logotype must never be re-drawn,reset or scanned. The logotype can appear in any of the colourways shown on this page. No other colours are permitted.Positive Logotypes

Four colour version

Blue matched to PANTONE®2985c

Orange matched to PANTONE®144C

Grey matched to PANTONE®424C

The Type

The Logo

5

THE LOGO TYPE

For special applications the logotype can be printedon a 100% black background or Pantone 296®. The logotype carries the Corporate colours but the text is in white.

6

THE LOGO TYPE

XX

X

X

Minimum clear space protection is pre-sented here as a guide to positioning the BrigAlpinesports trademark a visually safe distance away from distracting elements. It is essential that the Corporate Trademark remain free of graphics, pho-tography, typography and other corporate identities. The Corporate Trademark must always be the most legible and viewable element in any given graphic space.

The minimum required clear space extends the distance “x” and arrows surrounding all sides of the Corporate Trademark.

7

THE LOGO CLEARZONE

L P I N E S P O R T S

The BrigAlpinesports logo should not be used in any way which degrades its leg-ibility or integrity. Care should be taken to ensure that maximum visibility is main-tained in all applications, and that none of its elements are difficult to see or are rendered invisible. Illustrated on this page are examples of incorrect use.

It is also important that the logo is not manipulated or modified in any way, in-cluding:

• Changing the type of theBrigAlpine-sports logo

• Changing or altering any or all of the logo colours

• Adding a contrasting background to the logo can reduce visibality of its element

• Never move elements of the logotype around as they have a fixed relationship to each other.

• Never add any extra stroke to the logo as it distorts the logo

•Never distort any elements of the logo.

8

THE LOGO PROHIBITED

9

THE LOGO COLOURS AND TYPEOGRAPHY

9

PANTONE COLOURS CMYK RGB

PANTONE®144C C0% 248 M48% 152 Y100% 29 K0%

PANTONE®2985C C59% 81 M0% 200 Y6% 232 K0%

PANTONE®g0 C0% 128 M0% 130 Y0% 133 K60%

Brig Alpne Sport has Three special colours. These are: Orange matched to PANTONE® 144c Grey matched to PANTONE®g0 and blue matched to PANTONE®2985C

Careful and distinctive use of the colours will support and enhance the logotype. Distinctive use of the two colours has been specified for stationery and public items, which are detailed further on in this

Design Guide.

Colour Matching Printed Items For printed items, the coated PANTONE® 144c, PANTONE®2985C, and PANTONE®g0 references must be matched, whether being reproduced on coated paper, uncoated paper or other materials. In most cases the colours will be printed as specials. However, there may be a need to reproduce the colours using the four-colour process, and care should be taken to match the specifi ed colours.

It is the responsibility of each printer to achieve this, making allowances for different papers and finishing.

10

THE LOGO COLOURS

THE TYPEOGRAPHY

This is Brig Alpine Sports own typeface and is a font designed no one else. the custom letters for brig has been designed for design purpose and must not be misused PLEASE NOTE: This is only for display purposes of the Design Manual and can not be place like shown here on any material whether for public or internal. It must only be shown as on pages 5 and

MY OWN CUSTOM DRAW LOGO

11

THE TYPEOGRAPHY

Introduction An important element in building a positive and distinctive personality for BrigAlpineSports the choice of accompanying typefaces.The Collegiate produces a wide range of communication materials,fulfiling different functions. stationery signage and other public items. and other buisness parts. They, need to express themselves differently but should look part of the same family.Restricting the number of different typefaces that can be used in the Institute’s publicity material will help achieve this sense of unity whilst allowing variety.

There is only one typeface or ‘fonts’ chosen to complement the Logotype in publicity material. this is Helvetiva

It is the judicious combination of these three typefaces that will create over time a recognisable and distinctive image for theBank . On the following pages you will find a more detailed description of how to best use the typefaces.

Important:Typefaces are computer software and must not be copied for use by external suppliers. It is considered a criminal offence to do so.

HELVETICAThe Helvetica FamilyHelvetica regularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz!@£%&()+? 1234567890

Helvetica BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz!@£%&()+? 1234567890

12

THE TYPEOGRAPHY

HELVETICA

13

Helvetica (Latin for Swiss), this font has the objective and functional style which was as-sociated with Swiss typography in the 1950s and 1960s. It is perfect for international cor-respondence: no ornament, no emotion, just clear presentation of information. Helvetica is still one of the best selling sans-serif fonts and will be best for documents and station-ary.

THE STATIONARY

14

THE STATIONARY DESIGN

This shape is used in the Stationery . The shape colours are matched to Pantone®144c and 296 as the logo and This shape has been show in full colour. It completes the identity of the Brig Alpine Sports.The Stationery Set

30mm

210mm

15

Brig Alpine SportsTrafford Way

Trafford QuaysManchester

M41 7JA

0161 748 [email protected]

Addressee’s nameCompany NameStreet NameTownCountyPostcodeCountry

Dear AddresseeLorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam placerat. Pellentesque elit massa,semper sed, rutrum ut, placerat in, nibh.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Proinemper massa eu velit. Nulla facilisi. Morbi mollis gravida eros. Ut faucibus fermentum nisi.Vestibulum in nisl vitae mauris hendrerit sollicitudin. Phasellus a erat. Cras aliquet facilisisorci. Proin quis massa.

Aliquam pellentesque fringilla metus. Integer nec massa. Nulla nulla. Ut vitae nisi. Fusce non-risus a orci accumsan tincidunt. Sed ullamcorper sem at lorem hendrerit posuere. Quisqueali-quet libero ut est. Integer posuere dui et urna. Nunc eu nulla. In ornare eros at lectus. Proinultri-ces tincidunt massa.

Nulla non urna. Vestibulum justo. Mauris malesuada, enim in hendrerit suscipit, augue liberove-stibulum turpis, nec eleifend nulla ante eget est. Sed adipiscing. Etiam suscipit iaculis ante.

Yours sincerely

Senders NameTitleDepartmentDirect Fax or Telephone number

Brig Alpine sports limitedTrading as BrigAlpine SportsWhose registered office isTrafford Way Trafford Quays Manchester M41 7JARegistered in England an walesCompany Number 2402004

An example of a letterhead all dimensions in mm

10mm

6mm

13mm

39mm

5mm

17mm

33mm

28mm

15mm

30mm

10mm106mm

Letter TextHelvetivca Regular11/12pt

One line space between para-graphs

Helvetivca Regular8pt

Address textHelvetica Regular9/10pt

One line space between paragraphs

16

THE LETTERHEAD

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec in velit nec ante sollici-tudintristique. Donec sagittis magna sed orci. Nulla consequat ultrices diam. Vestibulum ultricies,velit ac iaculis porta, metus nisl blandit libero, ac fermentum metus quam hen-drerit tortor.Integer ac tortor. Fusce luctus dui quis sapien. Etiam nunc nibh, tincidunt ac, rhoncus quis,imperdiet vel, nulla. Suspendisse potenti. Vivamus lorem augue, suscipit non, porta ac, conguevel, felis. Vestibulum at ipsum id justo viverra placerat. Sed ve-hicula. Etiam et lorem. Nunc insapien. Vestibulum euismod imperdiet augue.

Cras accumsan lorem eu urna. Suspendisse non neque. Nam interdum elit eu augue. Vestibulumnibh odio, posuere eget, posuere at, tincidunt non, massa. Quisque mattis nisi non purus. Maurispulvinar elit sit amet magna. Vestibulum eu dui. Integer eu pede non odio egestas hendrerit.Donec porta, dolor quis rhoncus condimentum, eros magna fringilla odio, vitae porta mi purus etodio. Nulla id lacus eu dui ultricies tincidunt. Ut sed massa. Aliquam nec risus eget nunc portamattis. Aenean sodales pede sed eros. Proin quis arcu. Morbi urna dui, scelerisque at, posuerenon, porttitor et, felis. Aliquam vel ligula ullamcorper nunc facilisis vulputate. Donec blanditauctor erat. Aliquam dui sa-pien, cursus ac, interdum in, molestie ut, massa. Vestibulum nontortor a ligula sagittis facilisis.Suspendisse iaculis consectetuer risus. Ut blandit, elit eget aliquet auctor, ligula tortor molestiepurus, non scelerisque leo velit eu metus. Donec ut turpis. Integer consequat ornare diam. Proinposuere augue ut turpis. Sed vestibulum blandit augue. Fusce mollis. Suspendisse at lectus etnulla pretium condimentum. Donec at nibh. Cras elit. Sed convallis vulputate erat.

C.C.Jean-Paul VotronKarel De BoeckFilip Dierckx

Brig Alpine sports limitedTrading as BrigAlpine SportsWhose registered office isTrafford Way Trafford Quays Manchester M41 7JARegistered in England an walesCompany Number 2402004

An example of a letterhead continuation all dimensions in mm

10mm

6mm

13mm

78mm

17mm

15mm

30mm

10mm106mm



Helvetivca Regular8pt

LETTERHEAD CONTINUATION

17



M41 7JA


With Compliments



M41 7JA


Tom Smith

15mm

15mm

20mm

32mm

15mm

37mmHelveticaRegular12pt

13mm

5mm

5mm

18mm

24mm

Address textHelvetica Regualr7/6pt


27mm

21mm

5mm

An example of a compliment slip all dimensions in mm

An example of a Buisness card all dimensions in mm

18

BUISNESS CARD AND COMPLIMENT SLIP

Memorandum

To: Copies toContact Name, Contact Name Date:00 Month Year Contact Name, Contact Name 34/CD/2 Your Reference:01/AB/00

From: Senders name Our Refererence:123 extra: 1234Direct Fax: 0123 456 789

Subject: Subject Title

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam placerat.Pellentesque elit massa, semper sed, rutrum ut, placerat in, nibh.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per in-ceptoshymenaeos. Proin semper massa eu velit. Nulla facilisi. Morbi mollis gravidaeros. Ut faucibus fermentum nisi. Vestibulum in nisl vitae mauris hen-dreritsollicitudin. Phasellus a erat. Cras aliquet facilisis orci. Proin quis massa.

Aliquam pellentesque fringilla metus. Integer nec massa. Nulla nulla. Ut vitaenisi. Fusce non risus a orci accumsan tincidunt. Sed ullamcorper sem at loremhendrerit posuere. Quisque aliquet libero ut est. Integer posuere dui et urna.Nunc eu nulla. In ornare eros at lectus. Proin ultrices tincidunt massa.Nulla non urna. Vestibulum justo. Mauris malesuada, enim in hendreritsuscipit, augue libero vestibulum turpis, nec eleifend nulla ante eget est. Sedadipiscing. Etiam suscipit iaculis ante.

Senders NameTitleDepartment

Copies to: Jean-Paul VotronKarel De BoeckFilip Dierckx

An example of a Memorandum all dimensions in mm 15mm

10mm

6mm

13mm

49mm



HelveticaBold24pt

25mm

10mm106mm

INTERNAL MEMORANDUM

19

Fortis Bank Gro



M41 7JA

0161 748 2222

[email protected]

Press Release Date: 00 month 2008

Main Heading

SubheadingLorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam placerat.Pellentesque elit massa, semper sed, rutrum ut, placerat in, nibh.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptoshymenaeos. Proin semper massa eu velit. Nulla facilisi. Morbi mollis gravidaeros. Ut faucibus fermentum nisi. Vestibulum in nisl vitae mauris hendreritsollicitudin. Phasellus a erat. Cras aliquet facilisis orci. Proin quis massa.

Aliquam pellentesque fringilla metus. Integer nec massa. Nulla nulla. Ut vitaenisi. Fusce non risus a orci accumsan tincidunt. Sed ullamcorper sem at loremhendrerit posuere. Quisque aliquet libero ut est. Integer posuere dui et urna.Nunc eu nulla. In ornare eros at lectus. Proin ultrices tincidunt massa.Nulla non urna. Vestibulum justo. Mauris malesuada, enim in hendreritsuscipit, augue libero vestibulum turpis, nec eleifend nulla ante eget est. Sedadipiscing. Etiam suscipit iaculis ante.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptoshymenaeos. Proin semper massa eu velit. Nulla facilisi. Morbi mollis gravidaeros. Ut faucibus fermentum nisi. Vestibulum in nisl vitae mauris hendreritsollicitudin. Phasellus a erat. Cras aliquet facilisis orci. Proin quis massa.Aliquam pellentesque fringilla metus. Integer nec massa. Nulla nulla. Ut vitaenisi. Fusce non risus a orci accumsan tincidunt.

Sed ullamcorper sem at lorem hendrerit posuere. Quisque aliquet libero ut est.Integer posuere dui et urna. Nunc eu nulla. In ornare eros at lectus.

For further information please contact:Contact PersonTel +32 (0)2 123 4567Fax +32 (0)2 123 4576Mobile +32 (0)123 456 789

10mm

6mm

13mm

HelveticaRegular21pt

16mm

49mm



Address textHelvetica Regular9/10pt


An example of a Memorandum all dimensions in mm 15mm

10mm106mm

THE PRESS RELEASE

20

Cheque Book

Cheque Book

10mm

10mm

Helvetica Regular12pt

Helvetica Regular12pt

An example of a cheque book cover all dimensions in mm

An example of a cheque book cover all dimensions in mm

THE CHECK BOOK COVERS

21

THE BRANDS

22

The company brands are split into three divisions, each division represents a brand for the company eiger is the brand for mountain climbing, Jungfrau for mountain biking and monch for snowboarding each logo should be clearly displayed on a range of accessories for the company

THE BRAND LOGOS

23

XX

X

X

XX

X

X

XX

X

X

Minimum clear space protection is presented here as a guide to positioning the brands of BrigAlpinesports trademarks a visu-ally safe distance away from distracting elements. It is essential that the Corporate Trademark remain free of graphics, photography, typography and other corporate identities. The Corporate Trademark must always be the most legible and viewable element in any given graphic space.

The minimum required clear space extends the distance “x” and arrows surrounding all sides of the Corporate Trademark.

THE LOGO CLEAR ZONE

24

MOUNTATIN BIKING

The BrigAlpine Brand logos should not be used in any way which degrades its legibility or integrity. Care should be taken to ensure that maximum visibility is main-tained in all applications, and that none of its elements are difficult to see or are rendered invisible. Illustrated on this page are examples of incorrect use.

It is also important that the logo is not manipulated or modified in any way, in-cluding:

• Changing the colour of the logo

• Changing or altering any or all of the logo elements

• Adding a transparency can reduce visi-bality of its element

• Never move elements of the logotype around as they have a fixed relationship to each other.

• Never add any extra stroke to the logo as it distorts the logo

•Never distort any elements of the logo.

PROHIBITED USES

25

PANTONE COLOURS CMYK RGB

PANTONE®152C C0% 248 M48% 152 Y100% 29 K0%

PANTONE®2985C C59% 81 M0% 200 Y6% 232 K0%

PANTONE®254C C0% 128 M0% 130 Y0% 133 K60%

PANTONE® C0% 0 PROCESS BLACK M0% 0 Y0% 0 K100%

Each brand has its special colours. These are: Orange matched to PANTONE® 152c Purple matched to PANTONE®254C and blue matched to PANTONE®2985C

Careful and distinctive use of the colours will support and enhance the logotype. Distinctive use of the two colours has been specified for stationery and public items, which are detailed further on in this

Design Guide.

Colour Matching Printed Items For printed items, the coated PANTONE®152c, PANTONE®2985C, and PANTONE®254 and PANTONE ® PROCESS BLACK references must be matched, whether being reproduced on coated paper, uncoated pa-per or other materials. In most cases the colours will be printed as specials. However, there may be a need to reproduce the colours using the four-colour process, and care should be taken to match the specified colours.

It is the responsibility of each printer to achieve this, making allowances for different papers and finishing.

THE CORPORATE COLOURS

26

front

Socks Bike seat

Back

THE ACCESORIES

27

The following guidelines should be followed in applying the logo:

• The logo should be scaled and placed to appear equal or subor-dinate to the company identity

• Dominant use of the Jungfrau logo is acceptable for certain applications such as merchan-dise items

• Sufficient logo clear space is maintained

The use of the Jungfrau is careful-ly controlled and each instance of use must be cleared by BrigA-linesport. Please contact [email protected] for approval

28



• Dominant use of the mönch logo is acceptable for certain applications such as merchan-dise items


The use of the mönch is carefully controlled and each instance of use must be cleared by BrigA-linesport. Please contact [email protected] for approval

THE ACCESORIES

29



• Dominant use of the Eiger logo is acceptable for certain applica-tions such as merchandise items


The use of the Eiger is carefully controlled and each instance of use must be cleared by BrigA-linesport. Please contact [email protected] for approval

THE ACCESORIES

brig alpine

Documents

master logo page

logo type page

accessories page

letterhead page

memorandum page

corporate typefaces

corporate colours page

logo clear zone page