briefing on professional blogging, social media marketing and advertising as a business
DESCRIPTION
Presentation made by Janette Toral for individuals interested to join the program. Online class starts on January 16, 2012. Sign-up at http://www.digientrepreneur.com/module-2.html This three-week course teaches the student how to: - Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits. - Understand the available blog and social media advertising platforms, costing, and analyze a blog’s effectiveness. - Profile blogs, bloggers, social media users based on their reach and influence. For the hands-on project, the student is tasked to design and run a blog & social media marketing and advertising program. The overall performance of the said campaign during the time frame allotted shall serve as basis for grading. Schedule: First Webinar Lecture: January 16, 2012, 7-9 pm (GMT+8) Week 2: One-on-One Consultations via Webinar January 25 (Wednesday) or by appointment Final Project Presentation: February 6, 2012, 6-9pm (GMT+8)TRANSCRIPT
DIGITALILIPINO
Professional Blogging, Social Media Marketing & Advertising as a Business (Brie�ng)
JANETTE TORALhttp://www.digientrepreneur.com
MO
DU
LE 2
BLOGGERS COMPETITION
OPPORTUNITIES
RECOGNITION
ADS
STAND OUT!
DON‘T JUST BECOME ONE OF THEM
OWN A BLOG NETWORK
EVENTSCAMPAIGNS SPECIALPROJECTS
OWN A BLOG NETWORK
EVENTSCAMPAIGNS SPECIALPROJECTS
GOOD! BETTER! BEST!
“S0CI@L M3D!A EXP3RTS“ ??@!
GOOD! BETTER! BEST!
RESPECTACCOUNTABILITYLEADERSHIP
MUST!
ACTIVE SOCIALMEDIAPROFILE
ENGAGEMENT
OK!
HANDLE PRESSURE
THEY CAN DO MORE THAN
9999 9999 9999
ENTREPRENEURS SELL ONLINE
BOTTOMLINE..
NO SALES!
SOCIALMEDIA
BLOGS SOCIALMEDIA
BLOGS
GAIN EXPOSURE ONLINE
NEGATIVE PUBLICITY ONLINE
ASK FOR HELP
WHO???
WHO???
WHO???
+ 0 - 999
resolve problemsblogger relations social media campaignreliable resource
YOU!
DIGITAL PR
FRIENDSONLINE RESOURCES
DIGITAL PR
FRIENDSMENTORS
ONLINE RESOURCES
DIGITAL PR
COURSES
BECOMING THE ONE....
Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits.
Make money from Blogging and Social Media as a service provider.
O�er blog creation, blog marketing, blog advertising placement, content development and, social media promotion as a service to businesses.
Build a blog content writers network.
Build a blog advertising network
Understand the available blog and social media advertising platforms, costing, and analyze a blog’s e�ectiveness.
Pro�le blogs, bloggers, social media users based on their reach and in�uence.
Generate income through blogging.
BE CERTIFIED
12
1
23
5
3ContentPlan
Promote
Community
Performance
Pro�ling
Review
Design
Identifygoals,audience Blog
writing
LaunchSite
Connectwithbloggers
Tra�cInteraction
In�uencers
AdvertisingPrograms
Campaign& Targets
Programs
PerformanceResults
Site & ContentBuild-up
Advertising
CommunityPromotions
Blog Network
WritersNetwork
Blogidentity
MO
DU
LE 1-3
12
11
2
3
4
5
234
5
4
5
3
CERTIFIED
6
Execute
Monitor
Module 1# Blog Launch,Copywriting, and Social Media Promotions
Module 2: Professional BloggingSocial Media Marketing &Advertising as a Business
Services
Commission
Management
Broker
Editor
ContractsPricing
Admin
Module 3:Make Money from Blogging and Social Mediaas a Service Provider
HELP BUSINESS BUILD BRAND PRESENCE ONLINE
REWARDS
money
NAME
be likeable
network
build brands
�exible
recognition
in�uencer
supportdeals
save livesopportunities
winner
HELP
Guide materials
BLOG AND SOCIAL MEDIA ENTREPRENEUR PROGRAM
Tutorialvideos
WHAT IF I CAN‘T ATTENDTHE WEBINAR LECTURE OR CONSULTATION SESSION?
can be viewedanytime online.
online mentor assistant
REC
TIME MAKEDIFFERENCE
HELPENTREPRENEURS
CREATIVITY TAKERISK
HELP
SIGN-UP AT www.digientrepreneur.com/module-2.html
DIGITALILIPINO
INFLUENCED OR
BE THE INFLUENCER ONLINE?
YOU