briefing from the social media front

Briefing from the Social Media FrontBriefing from the Social Media Front

Kristin Sundin Brandt

Sundin Associates, Inc.

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Hello

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Pew Internet: Social Networkinghttp://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx

67% of online adults use social networking67% of online adults use social networking

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Who is using social media anyway?http://www.thesocialworkplace.com/2013/02/28/whos-using-social-media-anyway/

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Google+ Overtakes Twitter as 2nd Most Popular Social Network in UShttp://dashburst.com/google-trumps-twitter-report/

49.5% | 56%

24.5% | 26.1%

15.5% | 16.9%

14.4% | 14.2%

4.8% | 21.9%

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DouglasWray - http://instagram.com/p/nm695/

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DouglasWray - http://instagram.com/p/nm695/

BlogBlog

VineVine

SnapchatSnapchat

My extended thoughts on donutsMy extended thoughts on donuts

A 6 second video of my donutA 6 second video of my donut

An inappropriate picture of a donut

I’d like you to lose

An inappropriate picture of a donut

I’d like you to lose

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Twitter.com/Honest

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Source: 2012 J.D. Power and Associates US Retail Banking Satisfaction Study. © 2012 J. D. Power and Associates. The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction Prohibited

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The New Social Etiquette for Capturing the Online Consumer http://blog.ness.com/Portals/72124/docs/FS_Social_CRM_WP_042911.pdf

40-45% get advice on and make decisions

about investments, loans and retirement.

40-45% get advice on and make decisions

about investments, loans and retirement.

Social media users purchase up to 25% more financial products than consumers

who don’t use it.

Social media users purchase up to 25% more financial products than consumers

who don’t use it.

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Ris

ks &

Rew

ard

sR

isks &

Rew

ard

s

“Just Checking”“Just Checking”

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Ris

ks &

Rew

ard

sR

isks &

Rew

ard

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3,372,703 views3,372,703 views

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Aw

are

ness

Aw

are

ness

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Beh

ind

the S

cen

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Beh

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the S

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Average Facebook user has 245 friendsAverage Facebook

user has 245 friends

The Average American Knows 355 More People Than She Has Facebook Friendshttp://www.theatlanticwire.com/technology/2013/02/real-friends-vs-facebook-friends/62310/

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“… the Red Sox have just climbed back to .500

ball.The only saving grace is that we met the Yankees

coming down..”

“… the Red Sox have just climbed back to .500

ball.The only saving grace is that we met the Yankees

coming down..”

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Wh

at’s

New

Wh

at’s

New

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Wh

at’s

New

Wh

at’s

New

“I used to have pride when I would see my hometown name on

signs of such a successful business.”

“I used to have pride when I would see my hometown name on

signs of such a successful business.”

“To me, it just reflects the fact that NSB is getting too big and overexpanding.”

“To me, it just reflects the fact that NSB is getting too big and overexpanding.”

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Wh

at’s

New

Wh

at’s

New “I like the name

change! I trust you to do my banking so if you

want to change the name, I fully support

you!”

“I like the name change! I trust you to

do my banking so if you want to change the

name, I fully support you!”

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State of the Media: The Social Media Report – 2013http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012.pdf

47% of social media users engage in

social care.

47% of social media users engage in

social care.

One in three social media users prefer

social care to contacting a

company by phone

One in three social media users prefer

social care to contacting a

company by phone

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State of the Media: The Social Media Report – 2013http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012.pdf

• Facebook | Company’s Page – 29%• Official Company Blog – 15% • Twitter | Company’s Handle – 13% • YouTube | Company’s Channel – 12%

• Facebook | Company’s Page – 29%• Official Company Blog – 15% • Twitter | Company’s Handle – 13% • YouTube | Company’s Channel – 12%

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“Some users may be able to access Online Banking at this time, however, access

remains intermittent. We appreciate your patience.”

“Some users may be able to access Online Banking at this time, however, access

remains intermittent. We appreciate your patience.”

39,220 following39,220 following

37,501 followers37,501 followers

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n Facebook users who live within 10 miles of Central Village, CT, Danielson, CT, East Killingly, CT, Jewett City, CT, Killingly Center, CT, Preston City, CT, South Killingly, CT or Preston, CT, age 18 and older, who are not already connected to Jewett City Savings Bank

71,280

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Wh

at a

re th

e ris

ks?

Wh

at a

re th

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PEOPLE

Compliance

Reputation

Security

Employees

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Wh

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Wh

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“You should help at the food pantry...that’s where all your customers are going to end up!”

“...u are a piece of sh**.”“Screw you.”

“I bank at ... here in Mountain Home, Ar. We've got the best.”

“My account number is...”

“I have a love/hate relationship with...”

“After 30 years as a customer I wish there was a dislike button for the company.”

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Wh

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Wh

at a

re th

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Here’s A Photo That May Change Your Mind About Having Taco Bell For Lunch Todayhttp://consumerist.com/2013/06/03/heres-a-photo-that-may-change-your-mind-about-having-taco-

bell-for-lunch-today/

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keyinfluencer True confession but I’m in one of those towns where scratch my head and say “I would die if I had to live here!”

keyinfluencer True confession but I’m in one of those towns where scratch my head and say “I would die if I had to live here!”

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Is it rig

ht fo

r you

?Is

it righ

t for y

ou

?

Social Media Word Cloudhttp://collaborativeservicesinc.wordpress.com/2013/05/16/a-more-intelligent-word-cloud/url30/

Kristin-Sundin-Brandt.com

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Th

an

k Y

ou

!Th

an

k Y

ou

!

briefing from the social media front

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