brief - multidisciplinary tag management will boost your digital experience delivery (1)
TRANSCRIPT
Application Development & Delivery Professionals
March 2015
Brief: Multidisciplinary Tag Management Will
Boost Your Digital Experience Delivery
by Mark Grannan
with Stephen Powers and Danielle Geoffroy
WHY READ THIS REPORT
KEY TAKEAWAYS
Today, Marketers Bypass AD&D Control With Tag Management
Support Marketing And Drive DevOps With Tag Management
Tag Management Is The Data Glue To Enable Personalization
TAG MANAGEMENT’S RISE HAS OPENED THE DOOR TO MARKETING SHORTCUTS
AD&D MUST MOVE FROM TAG MANAGEMENT GATEKEEPER TO ENABLER
Play Two Critical Roles To Ensure Baseline Success Of Tag Management
BREAK OUT OF YOUR LIMITED ROLE BY FOCUSING ON TRAINING AND MONITORING
WHAT IT MEANS
FRESHEN UP YOUR TAG MANAGEMENT STRATEGY
SUPPLEMENTAL MATERIAL
Companies Interviewed For This Report