brief 1 design development

7
Initial response to the ‘old joy record’ by Noah and the Whale. It features time passing and coming back. I used the imagery of birds flying south and coming back to demonstrate this.

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It features time passing and coming back. I used the imagery of birds flying south and coming back to demonstrate this. Initial response to the ‘old joy record’ by Noah and the Whale. First glimpse of colour except the flat colour doesn’t work. The birds loose their personality. Tried again with wax crayon- much better! I particularly like the 3d textured effect from the heavy layering that the scan has picked up. I want to keep this.

TRANSCRIPT

Page 1: BRIEF 1 DESIGN DEVELOPMENT

Initial response to the ‘old joy record’ by Noah and the Whale.

It features time passing and coming back. I used the imagery of birds flying south and coming back to demonstrate this.

Page 2: BRIEF 1 DESIGN DEVELOPMENT
Page 3: BRIEF 1 DESIGN DEVELOPMENT

First glimpse of colour except the flat colour doesn’t work. The birds loose their personality.

Page 4: BRIEF 1 DESIGN DEVELOPMENT

Tried again with wax crayon-much better! I particularly like the 3d textured effect from the heavy layering that the scan has picked up. I want to keep this.

Page 5: BRIEF 1 DESIGN DEVELOPMENT

I like the picking out of a single bird but then it becomes too literal as though the song was re-ally about a bird. I need to keep the song secret and mysterious so need a more general image.

Page 6: BRIEF 1 DESIGN DEVELOPMENT

I think that this is a good bal-ance of showing the situation but not too much to confuse the message. The process works well as it gives a real one off feel to the sleeve. SUBMITTED!

Page 7: BRIEF 1 DESIGN DEVELOPMENT

I WON! A spot in the show. My name was on the board and my work on display and SOLD all for Teenage Cancer Trust.