brief 06 - dc signature 3
DESCRIPTION
DC SIgnature 3TRANSCRIPT
37D
ESI
GN
ER
S &
STU
DIO
S |
“Lu
xury
is a
nec
essi
ty t
hat
beg
ins
wh
ere
nec
essi
ty e
nd
s.”
- Ga
bri
elle
Coc
o C
ha
nel
38|
HIG
H E
ND
DE
SIG
NKirsty Hair | Design Context
GB
H D
ES
IGN
SL
S L
uxu
ry H
otel
s, B
ever
ley
Hil
ls
GB
H a
re a
mul
ti- a
war
d w
inni
ng D
esig
n an
d A
dver
tisi
ng
agen
cy
base
d in
Lo
ndon
, so
lvin
g co
mm
unic
atio
n pr
oble
ms
wit
hin
bran
d id
enti
ty, l
iter
atur
e, T
V a
nd p
rint
ad
vert
isin
g, r
etai
l, en
viro
nmen
ts a
nd o
nlin
e.
They
wor
k w
ith
clie
nts
in t
he U
K a
nd in
tern
atio
nally
, in
clud
ing
Alla
rd P
alac
es,
Art
s C
ounc
il E
ngla
nd,
Flos
, La
nd S
ecur
itie
s, M
ama
Shel
ter,
Pum
a, R
oyal
Mai
l, SB
W
Ent
erta
inm
ent,
Yote
l and
Vir
gin
Gal
acti
c.
SLS
Hot
els
is a
new
bra
nd
aim
ing
to
redefi n
e th
e in
tern
atio
nal
luxu
ry
hote
l m
arke
t. A
s Lo
s A
ngel
es i
sn’t
know
n fo
r it
s hi
stor
y, G
BH
D
esig
n w
as
chal
leng
ed
to
crea
te
a lo
go
that
w
ould
fe
el
inst
antl
y au
then
tic,
tr
adit
iona
l an
d el
egan
t bu
t al
so
embo
dy
the
bran
d’s
subv
ersi
ve d
iffer
ence
.
GB
H d
esig
ned
the i
dent
ity,
su
b-br
andi
ng, s
tati
oner
y an
d al
l ro
om c
olla
tera
l fo
r th
is
mis
chie
vous
an
d ba
roqu
e sl
ice
of
Eur
opea
n cu
ltur
e,
righ
t in
th
e he
art
of
LA’s
B
ever
ly H
ills.
The
ide
ntit
y’s
mon
keys
surp
rise
and
del
ight
gu
ests
in e
very
det
ail.
At fi
rst
gl
ance
it
look
s lik
e a
roya
l cr
est
ador
ned
by b
east
s, b
ut
on c
lose
r in
spec
tion
it
is i
n fa
ct a
cha
ndel
ier
that
is b
eing
va
ndal
ised
by
m
onke
ys.
In
addi
tion
to
the
mai
n lo
go,
GB
H
crea
ted
a lib
rary
of
m
onke
y en
grav
ings
an
d pa
inti
ngs
to b
e us
ed a
cros
s va
riou
s m
edia
cha
nnel
s.
The
bran
d id
enti
ty
was
sp
read
ac
ross
of
a
rang
e of
co
llate
ral
from
ho
tel
inte
rior
and
ext
erio
r si
gnag
e,
stat
iona
ry,
lam
psha
des,
he
adbo
ards
, st
atue
s,
tour
gu
ides
and
eve
n do
wn
to t
he
nam
es o
f the
mee
ting
roo
ms,
w
hich
ar
e na
med
af
ter
fam
ous
mon
keys
. A
noth
er
trea
t th
at t
ies
in n
icel
y w
ith
the
conc
ept
are
the
mov
ing
pain
ted
imag
es in
the
bar a
nd
loun
ge a
reas
that
slo
wly
see
a
man
cha
nge
into
a m
onke
y.
50|
HIG
H E
ND
DE
SIG
NKirsty Hair | Design Context
AN
DR
EW
WO
OD
HE
AD
andr
ew@
andr
eww
oodh
ead.
com
ww
w.a
ndre
ww
oodh
ead.
com
FO
UR
IV
4th
Floo
r11
Nor
thbu
rgh
Stre
etLo
ndon
, EC
1V 0
AN
Tel:
+ 4
4 (0
) 20
7336
134
4Fa
x: +
44 (0
) 20
7336
134
5co
ntac
t@fo
uriv
.com
ww
w.fo
uriv
.com
GB
H D
ES
IGN
Chi
swic
k St
atio
n H
ouse
Bur
lingt
on L
ane
Lond
on, W
A 3
HB
T +
44 (0
) 20
8742
227
7st
udio
@gr
egor
ybon
nerh
ale.
com
ww
w.g
rego
rybo
nner
hale
.com
GE
NE
RA
TIO
N P
RE
SS
Man
or F
arm
Bus
ines
s C
entr
ePo
ynin
gs, B
righ
ton
Eas
t Sus
sex,
BN
45 7
AG
Tel:
+44
(0)1
273
8574
49w
ww
.gen
erat
ionp
ress
.co.
uk
SIL
NT
11E
Mou
nt S
ophi
a #
01-2
7Si
ngap
ore
2284
69Te
l: (6
5) 6
336
6804
stud
io@
siln
t.com
ww
w.s
ilnt.c
om
WH
Y N
OT
AS
SO
CIA
TE
S
22c
shep
herd
ess
wal
kLo
ndon
, N1
7LB
Te
l: +
44 (0
)20
7253
224
4in
fo@
why
nota
ssoc
iate
s.co
mw
ww
.why
nota
ssoc
iate
s.co
m
WO
RD
S A
RE
PIC
TU
RE
S
New
Yor
kTe
l: +
1 91
7 54
4 87
96in
fo@
wor
dsar
epic
ture
s.co
.uk
ww
w.w
ords
arep
ictu
res.
co.u
k
3 D
EE
P
35a/
91 M
orel
and
Stre
etFo
otsc
ray
3011
Vic
tori
a A
ustr
alia
Tel:
+ 6
13 9
687
4899
mel
b@3d
eep.
com
.au
ww
w.3
deep
.com
.au
CO
NT
AC
T D
ET
AIL
S
39D
ESI
GN
ER
S &
STU
DIO
S |
Images taken from: www.gregorybonnerhale.com
40
| H
IGH
EN
D D
ESI
GN
Kirsty Hair | Design Context
49
DE
SIG
N E
SSE
NTI
ALS
|
“Un
less
you
can
beg
in w
ith
an
inte
rest
ing
pro
blem
, it
is u
nli
kely
you
wil
len
d u
p w
ith
an
inte
rest
ing
solu
tion
.”
- Bob
Gil
l
48
| H
IGH
EN
D D
ESI
GN
Kirsty Hair | Design Context
An
& T
IPS
Gen
erat
ion
Pres
s ca
me
and
did
a ta
lk a
t Lee
ds C
olle
ge o
f A
rt, b
ring
ing
wit
h th
em th
eir a
dopt
ed N
orth
erne
r, A
nand
- a
pre
viou
s st
uden
t at L
CA
- w
ho le
ft u
s w
ith
som
e gr
eat
desi
gn ti
ps to
rem
embe
r w
hen
desi
gnin
g fo
r pr
int:
ALW
AYS
HA
VE
E
NTH
USI
ASM
FO
R
DE
TAIL
- BE
A V
ISIO
NA
RY
DO
NO
T PR
INT
TIN
TS A
T 50
%
- IN
STE
AD
USE
40
/45%
OR
55/
60%
BR
USH
-UP
ON
A
S M
AN
Y SK
ILLS
A
S PO
SSIB
LE,
INC
LUD
ING
PH
OTO
GR
APH
Y
ALW
AYS
SH
OO
T IN
C
AM
ER
A R
AW
WH
EN
ED
ITIN
G
PHO
TOG
RA
PHS,
DO
N
O M
OR
E T
HA
N 3
%
AD
JUST
ME
NTS
IN
R
AW
AN
D T
HE
N U
SE
THE
CU
RV
ES
TOO
L
USE
ME
TALL
IC
SILV
ER
(IN
STE
AD
O
F W
HIT
E) W
HE
N
PRIN
TIN
G O
N
BLA
CK
STO
CK
BE
AW
AR
E A
BO
UT
PRIN
TIN
G P
AN
TON
E
ON
CO
ATE
D
AN
D U
NC
OA
TED
N
UM
BE
RS
THE
SA
ME
CA
N C
OM
E
OU
T C
OM
PLE
TELY
D
IFFE
RE
NT
ON
D
IFFE
RE
NT
PAPE
R
STO
CK
PAN
TON
E B
OO
KS
AR
E P
RIN
TED
ON
A
SMO
OTH
IC
E W
HIT
E
SO P
RIN
TIN
G
SWA
TCH
ES
ON
D
IFFE
RE
NT
STO
CK
S C
AN
TU
RN
OU
T D
IFFE
RE
NT.
41
DE
SIG
N E
SSE
NTI
ALS
|
DE
SIG
NE
SS
EN
TIA
LS
42
| H
IGH
EN
D D
ESI
GN
Kirsty Hair | Design Context
“Mak
e n
ew t
hin
gs f
amil
iar
- an
d f
amil
iar
thin
gs n
ew.”
- Sa
mu
el J
ohn
son
47
DE
SIG
N E
SSE
NTI
ALS
|
Ther
mo-
chro
mic
Ink
Pr
oces
s - t
his
has
been
a
real
favo
urit
e ov
er th
e ye
ars,
al
way
s re
ally
eff
ecti
ve a
nd
gets
load
s of
gre
at fe
ed b
ack,
th
is r
eally
doe
s en
gage
the
reci
pien
t. I
thin
k th
is is
bes
t le
ft to
you
r im
agin
atio
n, th
e on
ly th
ing
to a
dd is
the
ink
is
very
mat
t and
we
have
lear
nt
to a
lway
s us
e a
barr
ier
over
th
is in
k, a
lam
inat
e or
a s
pot
UV
var
nish
! Thi
s w
ill p
reve
nt
any
unsi
ghtl
y sc
uff m
arks
.
Words and images taken from: www.generation press.co.uk
46
| H
IGH
EN
D D
ESI
GN
Kirsty Hair | Design Context
Ang
ela
Che
ung;
an
outs
tand
ing
bran
ding
fr
om E
igth
Day
Des
ign.
Th
eir
clie
nt, a
loca
l int
erio
r de
sign
er b
ased
in th
e vi
llage
in w
hich
our
fam
ily
prin
ting
bus
ines
s st
arte
d;
Hur
stpi
erpo
int-
less
. A n
ovel
us
e of
diff
eren
t pap
ers,
in
clud
ing
cast
coa
ted
one
side
d pa
per.
Des
ign:
Eig
th D
ay D
esig
nC
lient
: Ang
ela
Che
ung
Prin
ted
by: G
ener
atio
n Pr
ess
43
DE
SIG
N E
SSE
NTI
ALS
|
1211109876
54321Und
erst
and
wha
t G
raph
ic D
esig
n m
eans
to
you
- Defi
ne
crea
tivi
ty,
and
wha
t you
val
ue a
s go
od d
esig
n, th
en y
ou’ll
kn
ow w
hat i
t tak
es to
ac
hiev
e it
.
Be
hone
st w
ith
your
self
abou
t you
r st
reng
ths
and
wea
knes
ses
- Kno
w w
hat
you
are
best
at.
A p
ortf
olio
is fo
r lif
e,
not j
ust a
n in
terv
iew
- Th
e po
rtfo
lio is
nev
er
fi nis
hed,
trea
t it l
ike
an o
ngoi
ng p
roje
ct a
nd
upda
te it
eve
r ti
me
you
do s
omet
hing
diff
eren
t.
Plac
emen
ts m
atte
r: d
o th
em -
Get
stu
ck in
and
gi
ve ‘e
m a
go.
Aft
er a
ll “I
t’s b
ette
r to
hav
e liv
ed
and
lost
than
nev
er to
ha
ve lo
ved
at a
ll.”
The
desi
gn in
dust
ry is
sm
all:
Eve
ryon
e kn
ows
ever
ybug
ger
else
.
12 L
ES
SO
NS
IN 1
2 M
ON
TH
S
Tw
elve
th
ing
s y
ou m
igh
t le
arn
in y
our
fi rs
t y
ear
as
a d
esig
ner
, by
Cra
ig O
ldh
am
12IN
12E
ndor
sed
by D
&A
D
D&
AD
is v
ery
plea
sed
to b
e in
volv
ed w
ith
repr
oduc
ing
12IN
12. W
e be
lieve
it’s
w
hat e
very
gra
duat
ing
crea
tive
nee
ds to
kno
w a
nd
com
plem
ents
to w
ork
D&
AD
al
read
y do
: hel
ping
cre
ativ
es
stri
ve to
be
the
best
.
Part
icip
ate
wit
h ot
her
peop
le a
nd s
hare
you
r id
eas:
Tw
o he
ads
real
ly
are
bett
er th
an o
ne.
Gra
phic
Des
ign
is ju
st a
jo
b. B
ut b
eing
a d
esig
ner
is d
iffer
ent.
If y
ou d
on’t
fail
then
yo
u ar
en’t
tryi
ng. M
ake
mis
take
s. I
t’s th
e on
ly
way
you
’ll le
arn.
Life
and
wor
k ex
ist
outs
ide
of L
ondo
n.
Des
igni
ng is
, pro
babl
y,
only
20%
of y
our
job.
Th
at’s
it. T
he r
est o
f you
r ti
me
is s
pent
aw
ay d
oing
th
is, m
eeti
ng w
ith
them
an
d an
swer
ing
that
.
Hav
e a
life
outs
ide
of
desi
gn. L
et y
our
life
insp
ire
your
des
ign.
Wor
k ha
rd a
nd b
e ni
ce to
pe
ople
. You
scr
atch
my
back
I’ll
scr
atch
you
rs.
44
| H
IGH
EN
D D
ESI
GN
Kirsty Hair | Design Context
Gen
erat
ion
Pres
s ar
e on
e of
the
lead
ing
light
s in
the
prin
t in
dust
ry,
sett
ing
stan
dard
s no
t ju
st f
or t
heir
bea
utifu
l pr
ints
but
als
o fo
r ru
nnin
g th
eir
busi
ness
in
a cl
ean,
et
hica
l an
d w
holly
sus
tain
able
way
. Fr
om u
sing
100
%
recy
cled
FSC
pap
er s
tock
and
veg
etab
le b
ased
ink
s to
m
inim
isin
g pa
per
was
te a
nd e
ven
com
post
ing
thei
r fo
od
was
te, t
hey
real
ly a
re le
ader
s in
the fi e
ld o
f sus
tain
abili
ty.
Th
ese
guid
ing
prin
cipl
e ar
e be
auti
fully
enc
apsu
late
d in
the
ir o
wn
set
of c
usto
m ic
ons,
whi
ch t
hey
now
use
on
all o
f the
ir p
rint
ed s
tock
:GE
NE
RA
TIO
NP
RE
SS
From
A
rt
Prin
t to
Lo
ok
Boo
k,
addr
ess
labe
ls
to
trav
el
broc
hure
, hi
gh-e
nd
to
ever
yday
-eac
h pr
ojec
t is
tr
eate
d w
ith
indi
vidu
al c
are
and
atte
ntio
n. E
ven
on j
obs
they
cou
ld d
o w
ith
thei
r ey
es
clos
ed, t
hey
look
care
fully
and
al
way
s ai
m f
or t
he h
ighe
st
stan
dard
s. H
ere
is a
sel
ecti
on
of
wor
k th
ey
have
pr
inte
d fo
r va
riou
s cl
ient
s, c
over
ing
a ra
nge
of
prin
t pr
oces
ses
incl
udin
g:
colo
ur
edgi
ng,
dupl
exin
g,
lett
erpr
ess,
di
e cu
ttin
g, f
oil
bloc
king
, sc
reen
pr
inti
ng,
litho
pri
ntin
g an
d th
erm
o-ch
rom
ic in
k.
45
DE
SIG
N E
SSE
NTI
ALS
|
“We
are
both
mod
ern
an
d 0
ld.
We
mak
e p
rin
t.W
e ar
e G
ener
atio
n P
ress
.F
our
gen
erat
ion
s of
th
ough
tfu
l bu
sin
ess.
”