bridging media

2R

Bridging Media

Information Architecturefor Ubiquitous Ecologies

Luca Rosati & Andrea Resmini

let's play a gameof traveling

where does the journey start?

circa 1999

Mh. EuroIA in Copenhagen seems a laff riot. Going there

http://www.flickr.com/photos/ihateyou/2905684780/

Meet James. He wants to travel

http://www.flickr.com/photos/yourdon/3254328961/

Let's hope the travel agency is open. And remember the hotel.

He's going for it

http://www.flickr.com/photos/dan4th/144369022/

Well, yes, you could buy a direct flight, but then ...

He's going for it

http://www.flickr.com/photos/dan4th/144369022/

Of course we cannot provide you with a bus card now, but ...

He's going for it

http://www.flickr.com/photos/nagillum/3906910129/

Psst, he's here!

Excuse me? I'm looking for the Lille Havfrue Hotel? Excuse me?

He gets to Kbenhavn

http://www.flickr.com/photos/sillygwailo/3320816159/

Now, where did I put the maps and pictures?

Then he has maps and memories

touch points or obstacles?

process

whew!

...

@#%!

???

A totally scientific model, 1999

user experience

circa 2009

http://todaysseniorsnetwork.com/

Mh. EuroIA in Copenhagen seems a laff riot. Going there

Meet Mario. He wants to travel

Oh come on! Damn site wouldn't let me buy a bus card?

He's going for it

http://www.flickr.com/photos/nagillum/3906910129/

Psst, he's here!

Pass me the map, will you? No, not Google, the ... Aww ...

He gets to Kbenhavn

Image: Media Heaven Ltd


Now, where did I put the maps and pictures?

touch points or obstacles?

process

user experience

whew!

@#%!

A totally scientific model, 2009

is this reallya differentexperience?

couldn't this beone single seamlessprocess?

circa 2019?

Meet Pranav. He wants to travel

Pranav Mistry, Sixth Sense demo

He's going for it


Bruce Branit, World Builder


Being delayed



who designs all this?

this is ahuman-information interactionprocess

does IA havea role in this?

A

as information moves to physical spacesIA is used to design the entire range of shared informational spaces, places, services, and processes

B

IA becomes the connector betweendifferent media and different contextsand provides experiential continuityto products and services

a manifesto

1

information architectures become ecosystems

1

no artifact stands isolated.all artifacts are connected and relatedand have to be designed as part ofone seamless user experience process

2

usersbecomeintermediaries

2

participants in these ecosystems actively produce and re-mediate content and meaning

3

staticbecomesdynamic

3

intermediaries makes them perpetually unfinished, perpetually changing,and perpetually open to furtherrefinement and manipulation

4

dynamicbecomeshybrid

4

the boundaries separating media and genres get thinner.all experiences becomecross-media bridge-experiences across different environments

5

horizontalprevails oververtical

5

intermediaries push towards spontaneity, ephemeral structures of meaning,and constant change.correlation becomes predominant

6

product designbecomesexperience design

6

focus shifts from how to design single items to how to design experiences spanning processes

7

experiencesbecomecrossmedia experiences

7

experiences bridge multipleconnected media and environmentsinto unitarian ubiquitous ecologies

cyberspace is not a place you go to but rather a layer tightly integrated into the world around us

Institute for the Future

http://www.flickr.com/photos/bibliodyssey/3037600527/

http://www.flickr.com/photos/onderock78/2618158850/

http://media.photobucket.com/image/game%20of%20the%20goose/virtualequity/fright_flight_of_the_snow_geese_by_.jpg

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Thank you!

Luca Rosati

Andrea Resmini

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Bridging Media

LUCA ROSATI & ANDREA RESMINI FIFTH EUROPEAN IA SUMMIT 2009

bridging media

Design