bridge capability - overview deck
TRANSCRIPT
HEALTHCARE IS A SUNSHINE INDUSTRY IN INDIA …
Healthcare sector have been rising at an impressive 17 per cent CAGR over the period
2005-15
Total industry size is expected to USD280 billion by 2020
India bags ~ 40% of the FDA approvals leading to strong growth in the manufacturing
of pharmaceuticals and devices in India.
India is ranked among the top 3 pharmaceutical markets in the world.
Source: Equentis Research, 2014
Leading to increase in the
demand of jobs in this
sector !!!
Manufacturing
QA & QC
Sales &
Marketing
Scribing
Medical
Transcription
Analytics/
Consulting
EXISTING EMERGING
BUT THEN THE EXISTING JOBS REQUIRED DIFFERENT SKILLS
AND THERE ARE NEW JOBS ON HORIZON
Clinical
Research
Market
Research
Remote
Patient Care
Bridge Capability point of view
ALSO TECHNOLOGY IS PLAYING AN IMPORTANT
ROLE IN CHANGING THE WAY WORK WAS DONE
BEFORE…
1. Medical Representatives use tools like iPad and smartphones to showcase the
product and benefits to Doctors
2. Analytics is used to provide insights to sales and marketing executives based on
which they can better target doctors and markets
3. Robotics is entering into different aspects of patient care
4. Cognitive analytics is being used in healthcare to do cancer research, genetic
research and becoming an intelligent “Medical Assitant”
5. Many hospitals are trying out with remote care.
Leading to change in the profiles of the job
and need for new knowledge….
SO WHAT ARE THE TYPICAL RESPONSIBILITIES AND
SALARIES…
1. Medical representatives are the key link between pharmaceutical or medical
equipment companies and healthcare professionals
2. Identify and meet potential customers including doctors, hospital staff and other
medical professionals and facilities
3. Promote and educate about various product offerings
4. Develop and manage assigned territory with the goal of maximizing sales
5. Manage and develop top customers through regular interactions and provide
feedback from customers to the company
6. Maintain records and achieve sales targets
7. As marketing executives you would be involved in brand management, brand
communication and leading marketing activities.*
Sales & Marketing Executives
Source: Naukri.com , Glassdoor
Salaries : 2,50,000 to 4,50,000
* Marketing executives get higher salaries but generally you get these profiles only after 2-3 years of
experience
CONTD.. KPO… CLINICAL RESEARCH
1. Follows drug safety case guidelines and processes.
2. Performs duplicate checks and initial case booking.
3. Completes timely and accurate data entry capture of individual case safety reports.
4. Participates in ongoing review of cases processed for accuracy and overall
consistency.
5. Codes reported terms into standard terms using MedDRA
Pharmacovigilance Officer/Associate
Source: Naukri.com , Salary figures are based on sampling of various profiles and experience level
requirements. 10 samples were looked at. This may change depending on organization requirements.
Salaries : 2,00,000 to 4,50,000
1. Perform data management activities on the assigned project in a timely and efficient
manner
2. Generate queries to clarify and improve the quality of the data
3. Test and execute validation procedures
Clinical Data Management Associate
Salaries : 2,25,000 to 4,25,000
These are only few of the responsibilities. It may change depending upon the experience, calibre and
the organization requirements.
ANALYTICS AND CONSULTING..
1. Develop and execute on project and analysis plans under the guidance of Project
Manager.
2. Interact with and advise consultants / clients to formalize data sources, understand
data, acquire and use relevant business knowledge
3. Develop analytics path to align with overall project objective
4. Validate analysis & process with consultants / clients
5. Analyze, develop recommendations, and conduct so-what analysis
6. Ability to make presentations
7. Manage large data sets; apply basic statistical techniques to understand data
Analyst/Research Associate/Associate
These are only few of the responsibilities. It may change depending upon the experience, calibre and
the organization requirements.
Source: Naukri.com , Salary figures are based on sampling of various profiles and experience level
requirements. 10 samples were looked at. This may change depending on organization requirements.
Huge Variation in salary with starting Rs 2,50,000
BRIDGE SDP HAS CAPABILITIES TO PROVIDE
BATTERY OF COURSES ACROSS FOCUS AREAS
Sales and
Marketing
Analytics & Competitive
Intelligence
Technology In Healthcare
Pharmacovigilance
Clinical Data
Management
KPO Analytics Sales
In addition to the above we have recently run a course on
Student Enablement Series focussing on enabling
students to start their own Start-ups.
IN ADDITION WE HAVE SPECIFIC COURSES TO BUILD SOFT
SKILLS OF THE FUTURE PROFESSIONALS
1. Building effective presentation
2. Build Relationships
3. Barriers to Effective Communication
4. Effective Interview skills
5. Conflict Management
6. Effective Body Language
AND MANY MORE …..
THE COACHING WOULD BE DONE THROUGH A
COMBINATION OF….
Classroom Sessions with
Industry Experts
Case Study Discussions
Assignments & Projects
1. Get edge over your peers
2. Better negotiation capabilities with
future employers
3. Broader career options
4. Self Confidence
5. What to expect @ Office
BY GOING THROUGH THE COURSE THE
PROFESSIONALS WOULD BE ABLE TO
WE HAVE STARTED INITIAL DISCUSSIONS WITH
PHARMA COLLEGES ACROSS INDIA….
We have started discussion with Pharma colleges in Chennai, Erode & Salem , NCR ,
Pune and Mumbai.
Over the last 2 months we have had discussions with management and faculty over
these courses with more than 20 pharma colleges and we have received positive
feedback.
Conducted >10 student interactions in colleges to enable the students to understand
the value of our courses.
Successfully completed a 20 hrs student enablement series
with Innovative College of Pharmacy , Greater Noida.
AT INNOVATIVE COLLEGE OF PHARMACY WE HAVE
RECEIVED A POSITIVE FEEDBACK…
1. More than 90 students attended the seminar series from D-
Pharm & B-Pharm
2. Course was a combination of providing them knowledge of
healthcare industry and to provide them with skills for effective
communication
3. Students gave us 4 on a scale of 5 aggregated rating in
I would be interested in attending the next phase
I would recommend this workshop to other students.
“Faculty was very good”
Feedback Obtained:
“Way of teaching was awesome
and it was easy to grab things that
they taught”
“Course was very good”
“Course is good and
very useful to us”
BRIDGE SDP Program will be delivered by
Healthcare Industry Experts from Following Domains:
Pharma Industry
Hospital Industry
Medical Affairs
Devices Industry
Lifesciences Business Consulting
Debashish Banerjee*
An experienced pharma professional with 15+ years of experience
in sales management, training and development in leading MNC and domestic
pharma companies like Roche, Pfizer and Panacea Biotec.*
Sreemanta Bhattacharya*
A pharma sales and marketing professional with 15+ years
of experience in leading MNC and Indian companies like Eli Lilly and
Ranbaxy Laboratories Ltd. in leadership position in Global and Indian markets
Dr. Priya Iyer*
An experienced medical professional with 8+ years of experience in
medical affairs and training and development in leading Pharma companies
* Honorary Faculty
Vinod Nair*
A seasoned pharma and medical devices industry professional with
15+ years of experience in sales leadership position in companies such as
Novartis, Eli Lilly and Abbott
Meenal Bhat
Is an engineer with an MBA from Asian Institute of Management
(Dean’s list), Manila, Philippines. She has 13 years of experience in life sciences
industry in areas like training, KPI generation and business impact assessment and
market studies and have worked with Wyeth Philippines, KPMG Philippines,
Johnson & Johnson Medical India
Dr. Mahesh Abhayankar*
An alumni of KEM College, Mumbai with vast experience of working in leading
pharmaceutical companies and speaker of repute in medical symposia
* Honorary Faculty
Arun Joshi Has around 15 years of experience in the consulting, research and analytics sector
having worked in multiple large organizations like Wipro, IDC, Cognizant and IBM. Is a
certified IBM trainer and have taken many trainings around building a consulting mindset,
innovation, presentation & soft-skills and how technology can enable your business
Sanjay Nath
Has total experience of 25 years out of which 15 has been spent in healthcare
sector in organizations like J&J, 3M and Fortis Hospitals. In these organization
has lead Sales , New Product Development , Marketing and Market
Development functions.
Supriya Parashar
Has around 18 years of rich experience across organizations like Marico,
Johnson & Johnson, MWH, TomTom & CBSE. Her key areas of expertise include
Education, Communication Enhancement, Personal Transformation, Leadership
Development, Feedback, Coaching & Counseling, Corporate Etiquette,
Emotional Intelligence and Change Management.
* Honorary Faculty