OCTOBER 21

Brian Hall GM, Surface Sales and Marketing

Microsoft

I want a tablet I need a laptop

I use a Pen

71% use pen and paper for at least 1 hour per day.

“Zebra Pen 005” by J Wynia licensed under CC BY 2.0

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Learning

A Learning Secret: Don’t Take Notes with a Laptop “…taking notes by hand forces the brain to engage in some heavy 'mental lifting,' and these efforts foster comprehension and retention.”

— Scientific American

69% write things down to help us remember.

78% take notes during times of high concentration.

68% Choose pen and paper over devices because it’s quicker to get started

39% Write things down to help think through issues.

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62 meetings per month.

50% of time considered ‘a waste of time.’

39% of the working hours.

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Creation

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Creation

53% of us doodle at least once a week.

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Creation & Conceptualization

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Adobe MAX Conference 2014

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The Future of Pen in Business

THANK YOU